Archaeopteryx, one of the "middle-aged three treasures", has become popular again with the newly listed limited jacket for the Year of the Dragon, queuing up to buy it, and it is difficult to find a dress, the original price is 8,200 yuan, and it has now been fried to 12,000 yuan.
It seems to be an ordinary jacket, but it is like a treasure when you buy it?
After queuing for three and a half hours, I was glad to grab a limited jacket for the Year of the Dragon, is it an "artifact" or an "IQ tax"?
1. Limited jacket for the Year of the Arc'teryx Dragon
To measure the quality of a jacket, it is mainly analyzed from three aspects: appearance design, functional configuration, and wearing experience. No brand filters, no blowing or black, and these words are not spit out after wearing them once.
(1) Design
As a limited edition for the Year of the Dragon, the Arc'teryx Alpha SV jacket is expected and reasonable, focusing on a "Chinese love".
In terms of color matching, fluorescent yellow is paired with a large area of navy blue, and the zipper and logo are embellished with red, which looks very festive and indeed has a "Chinese New Year" feeling.
At the sleeve position, the dragon scale pattern is used as an embellishment to highlight the 2024 Year of the Dragon limited New Year theme.
The official explanation for the color scheme is: "Yellow has the meaning of wealth in traditional Chinese culture, and red is a good representative of the Chinese New Year atmosphere." Unexpectedly, a large wave of "Chinese leeks" was cut for this point.
(2) Functional configuration
As the "ceiling" of outdoor brands, Archaeopteryx has no doubt about the functional configuration of their jackets, which is absolutely genuine and of excellent quality, which can be faulted.
Using GTX pro's three-layer laminated fabric, Arc'teryx's top-of-the-line jacket configuration, the laminated strip is only 8mm wide, and the seam stitches need to be sewn 16 stitches per inch, which is windproof, waterproof, breathable, breathable, and has the best durability, suitable for harsh environments such as mountains.
The cost of the fabric is thousands of yuan, which is one of the reasons why this jacket is expensive.
(3) Wearing experience
To be honest, the moment I grabbed this jacket, I was happy in my heart. However, when I put it on, my face changed.
Although the color matching is good-looking, this kind of designated holiday color matching style is not practical at all for daily wear, which seems abrupt and inconsistent, and does not bring out the atmosphere. And the hard-shell jacket that focuses on outdoor use is a bit "overkill" for daily wear, and the experience is average.
2. Is the Archaeopteryx Year of the Dragon jacket a "IQ tax"?
Judging whether a jacket is an "IQ tax" is mainly to see whether its price is proportional to the configuration, and whether it is worth buying.
To be honest, Archaeopteryx's Year of the Dragon limited jacket may have been so popular at a special time and under a special environment.
Judging from the appearance alone, it really looks like the "work uniform" of the takeaway brother, and for ordinary people who don't know how to jacket or don't play outdoors, they can't see how high-end it is.
The original price was 8,200 yuan, and now it has been fried to 12,000 yuan, which may not be much pressure for the middle class, but for ordinary people, such a piece of clothing may cost two or three months of wages.
Of course, there are "bird fans" who will say that the configuration is good, which is indeed true, but aside from the cost of materials, processes and other costs, in fact, the premium of the bird's clothes is also quite high.
3. Fashion summary
It is reported that nearly half of the world's Archaeopteryx was bought by the Chinese, and no matter how high its price is, Chinese leeks can be cut arbitrarily!
In fact, there are also many domestic storm jacket brands with both configuration and cost performance, such as Kaile stone, camel, pathfinder, Bo Xihe, Northland, etc., and will never cut the leeks of the Chinese~
(The picture comes from the Internet, if there is any infringement, it will be deleted immediately)