Introduction: Dong Yuhui was born, and the premiere of the live broadcast number immediately created a miracle
Dong Yuhui, this name may not be unfamiliar to your ears. However, at 6:58 p.m. on January 9, his new account "Walking with Hui" premiered with the unique charm of a black suit, which caused a huge sensation for a while. The man of the year in the live broadcast industry, he brought more than 100 million yuan in the premiere, and instantly became the focus of attention of major media, and all this started with his clever use of hot hashtags.
Description of the live broadcast process: From the lottery to the talent, Dong Yuhui will take you to the live broadcast park
Dong Yuhui's live broadcast process is simply a wonderful entertainment show. First of all, he released a surprise lottery in front of the camera to interact with fans at close range, breaking the single mode of traditional live broadcast. Then, he magically incarnated as a series host, leading the studio anchor team to appear one by one, and had a feast of talent shows. This can't help but make people sigh that Dong Yuhui is not only a live broadcast expert, but also a versatile all-round artist.
Yu Minhong's appearance: The chairman of Dongfang Selection came in person and joined hands with Dong Yuhui to broadcast the new era
At 8 o'clock in the evening, the live broadcast room ushered in the climax again, and Yu Minhong, chairman and CEO of Oriental Selection, came to the live broadcast room of "Walking with Hui" and had a fascinating face-to-face conversation with Dong Yuhui. Yu Minhong said frankly that he had been looking forward to the emergence of such a platform for a long time, and today "Walking with Hui" finally met his wishes. What's even more surprising is that Yu Minhong and Dong Yuhui both made it clear that they didn't come to the live broadcast room to sell tasks, but to communicate with fans in close proximity and share happiness.
Live broadcast data statistics: The carnival behind the numbers, with sales of more than 100 million yuan hitting a new high
According to statistics, we can see that the performance of the "Walking with Hui" live broadcast room is simply jaw-dropping. As of 9 p.m. on January 9, the live broadcast had accumulated more than 30 million online viewers, with a peak of more than 1.7 million viewers and more than 3 million fans. What's even more amazing is that from the perspective of GMV, the sales of "Walking with Hui" products actually exceeded 100 million yuan, and it firmly ranked first on the overall list of Douyin.
Comparison of live broadcast effects: Dongfang Selection and Hui walked together, and new forces quietly rose
In the comparison of live broadcast effects, we found that the emergence of "Walking with Hui" successfully won the first prize in Oriental Selection overnight. On the Douyin popularity list and hour list, the live broadcast room of "Walking with Hui" won the first position, and the number of likes exceeded 600 million. And all this seems to have affected the live broadcast room of Dongfang Selection, and its popularity has declined. The premiere of "Walking with Hui" is not only a live broadcast, but also the quiet rise of new forces in the field of Douyin.
Conclusion: Dong Yuhui's new account is the prelude to the new era of live broadcast
The success of the live broadcast of "Walking with Hui" is not only a digital victory, but also a subversion of the traditional rules of the live broadcast industry. Dong Yuhui has successfully attracted the attention of thousands of fans with his unique charm and novel program form. The comparison with Dongfang Selection highlights the momentum of the rise of new forces in the field of live broadcasting. Perhaps, this marks the arrival of a new era, a more diverse and innovative era of live broadcasting. Walking with Hui and keeping pace with the times, the future of the live broadcast industry will be more exciting.
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