New consumption dynamics
Specialty coffee brand "Bixing Coffee" completed tens of millions of yuan in Series A financing
Specialty coffee brand "Bixing Coffee" recently completed tens of millions of yuan in Series A financing, led by Zhengxuan Capital, followed by Shunwei Capital, this round of funds will be used for talent recruitment, multi-regional development layout, brand marketing communication and promotion. In 2022, Bixing Coffee opened its first store in Suzhou, and up to now, Bixing Coffee has signed 212 stores and has opened 147 stores. (More content review about Bixing Coffee: Suzhou, will it be the next "Little Shanghai" in the coffee industry?|New Consumption Observation)
OYSHO shrinks Chinese positions
Recently, OYSHO closed stores in Suzhou, Ningbo, Chengdu, Xi'an, Shenzhen, Shijiazhuang and other places. Its parent company, Inditex Group, said it currently has more than 20 physical stores in mainland China (four of which are located in Shanghai). In the 2022 financial report, OYSHO has 39 stores in Chinese mainland. In other words, the number of stores is now at least 10 fewer than in FY2022. Founded in 2001 as a women's lingerie brand, OYSHO has grown to include tights, underwear, outerwear, home, accessories and shoes, followed by a sportswear line to transform into an athleisure brand. OYSHO officially entered the Chinese market in 2011, and its first store in China was located in Guangzhou Grandview Plaza.
Hefu Lao Mian launched a listing plan
Recently, Hefu Lao Mian launched a Hong Kong listing plan. From the perspective of the development history of Hefu Lao Mein, the company was established in 2012 and opened its first offline store in Shanghai in 2013. Judging from the current brand matrix, Hefu Lao Mian has adopted a multi-brand strategy and has launched a sub-brand "Small Noodles and Small Wine". Earlier, Hefu Lao Mian announced a 2.0 strategic upgrade, in which the new health products of Hefu Lao Mian were comprehensively upgraded, the product price band was widened, the quality and cost performance were highlighted, and it was more inclusive. It is worth noting that Hefu will officially open the joint operation model in 2024, while before that, its offline stores were all directly operated, and the number has exceeded 500. (More content review about Hefu Lao Mein: Revealing the real intention behind the "open joint operation" of Hefu Lao Mein)
"WEN XIAN" RECEIVED A MINORITY INVESTMENT FROM USHOPAL GROUP, A NEW LUXURY BEAUTY BRAND GROUP
Recently, Wenxian received a minority investment from USHOPAL GROUP, a new luxury beauty brand group. Wenxian focuses on the original style of "Zen Cool CHANKU", mainly promoting high-concentration products with 15%-25% flavor content that are most suitable for Chinese, through cooperation with global flavor and fragrance giants, supplemented by unique fragrance mixing technology and fragrance selection, fragrance carrier with Chinese symbols, to complete the highly artistic content expression. At present, Wenxian has opened a number of offline stores in first-tier and new first-tier cities across the country. Previously, L'Oréal China's investment company Shanghai Meicifang announced a minority investment in Wenxian, which is the first venture capital investment made in China since the establishment of Meicifang.
Lilang's retail sales in 2023 up around 15%
ON JANUARY 5, LILANG ANNOUNCED ITS LATEST OPERATING PERFORMANCE FOR THE FOURTH QUARTER AND FULL YEAR OF 2023, COMPARED WITH THE SAME PERIOD IN 2022: RETAIL SALES OF LILANZ PRODUCTS INCREASED BY APPROXIMATELY 35% IN THE FOURTH QUARTER AND INCREASED BY APPROXIMATELY 15% FOR THE FULL YEAR OF 2023. In the fourth quarter of 2023, Lilang made new progress in product innovation and social welfare: in October this year, Lilang donated its first donation of RMB 2 million to the Jinjiang Cultural Relics Protection Fund, held the annual show of LILANZ LESS IS MORE youth business series at Anping Bridge in Jinjiang, and released the 2023 Winter Water-repellent Down Jacket 2.0 in November, and cooperated with National Geographic of China to release the third leg of the special line inspection plan of "The Most Beautiful Highway and China's Ultimate Landscape" in the same month.
Bawang Chaji's first sign language store opened
Recently, Bawang Chaji's first sign language store in the country landed in Hangzhou Gaode Landmark Plaza. To ensure a barrier-free communication experience for all customers, the store is equipped with assistive tools such as handwriting tablets and hand-held menu boards. These measures aim to provide a more inclusive and accessible environment that meets the needs of different customer segments. (More content review about Bawang Chaji: Focusing on new tea drinks for 6 years, how does Bawang Chaji meet friends with tea?)
Sam's first central city store in China settled in Hongqiao, Tianjin
On January 9, Tianjin Tongda Construction & Development Co., Ltd. successfully signed a contract with Sam's (Shanghai) Investment Co., Ltd., and Sam's Club officially settled in Hongqiao, Tianjin, which is the first store in the central city of China. The store is located on the northwest side of the intersection of Xiqing Road and Zengji Road in Hongqiao District, close to Tianjin West Railway Station on the west side, 900 meters away from the northwestern corner of the business district, and echoing the north and south of Meijiang store. The project plans to have a usable land area of 18,400 square meters, a construction area of more than 20,000 square meters, and plans to design a two-storey warehouse-type membership store on the ground and a two-storey supporting parking lot underground, which is expected to start construction in the first quarter of 2024 and officially open before the end of 2025, which will be built as a national model for the fourth generation of stores.
Xtep's retail sales in 2023 will increase by more than 20% year-on-year
On January 9, Xtep International Holdings Limited (hereinafter referred to as "Xtep International") disclosed the operation of its business in Chinese mainland for the fourth quarter and full year of 2023. In the three months ended December 31, 2023, the retail sales of Xtep's main brand (including online and offline channels) increased by more than 30% year-on-year, and the retail discount level was about 7% off. In 2023, the retail sales of Xtep's main brand (including online and offline channels) increased by more than 20% year-on-year, and the channel inventory turnover cycle was four to four and a half months.
What's new
Heytea co-branded Hongshan Zoo launched a new product "Little Milk Mo"
Recently, Heytea officially announced that it and Hongshan Zoo jointly launched Little Milk Mo. This new product is based on Luyan tea soup and adds 3.8 yuan Mu Zhen milk, which has a long milky aroma. In addition, the co-branded peripherals of the two sides have also been newly upgraded, and users can get customized paper bags, paper cups, badges and other peripheral products when they purchase new products. (More review of Heytea: Heytea stores will exceed 3,200 in 2023, and the number of members will reach 100 million)
Creative marketing
Gujia Home Furnishing X Wang Laoji launched a series of products of "No Fire in the New Year".
Recently, Gujia Home Furnishing joined hands with Wang Laoji to launch a series of "New Year's No Fire" products, including fortune mattress, rich pillow, Jiwu cat nest, lazy sofa and other home furnishing products, to send everyone a good New Year.
"Starbucks" X animation IP havoc in Tiangong launched a new co-branded product
On January 9th, "Starbucks" joined hands with animation IP to launch a new co-branded product, including two drinks, Golden Roasted Ice Shake Peach Oolong and Golden Roasted Peach Oatmeal Latte. At present, the new series of products has been launched. (About Starbucks, more content review: Starbucks Star Coffee has changed, ready-to-drink coffee is gradually emerging|New consumption trend)
Investment and financing news
Blueberry industry chain enterprise "Lanmei Co., Ltd." completed the B round of financing
Recently, Lanmei Co., Ltd., a leading enterprise in the whole domestic blueberry industry chain, completed the B round of financing of hundreds of millions of yuan, led by China Merchants Liangshan Fund and Guizhou Zhongken Fund, and the original shareholder CICC Capital continued to invest. This round of financing will continue to deepen the layout of the company's blueberry industry chain, and continue to make efforts in the key advantages of science and technology seed industry and deep processing. At the end of the science and technology seed industry, we will strengthen the promotion and planting of "Lanmei No. 1" seedlings in China and the research and development of variety optimization, and on the health side, we will enhance the investment and business expansion of blueberry anthocyanins in industrial research and development and application. Founded in 2010, Lanmei Co., Ltd. is a leading industrialized agricultural and high-tech enterprise based on science and technology seed industry, in line with the concept of "good products come from good varieties", deeply cultivating nutrition and functional food, and is committed to improving the human microcirculation system, ensuring health and promoting people's livelihood.
Healthy light meal replacement brand "Muscle Unicorn" completed its strategic investment
Healthy light meal replacement brand "Muscle Storm Unicorn" received strategic investment from Huasheng Renhe Capital. Xiamen Magic Horn Technology Co., Ltd. was established in Xiamen, Fujian Province in 2016, and its brand "Muscle Unicorn" has focused on the field of healthy light food for 7 years from the vision of "making it easy for everyone to enjoy a healthy life", and is committed to creating healthy food that users can choose at will, eat with confidence and without burden. Since its inception in 2016, the brand has adhered to the vision of "making it easy for everyone to enjoy a healthy life". At present, the brand has six categories, including high-protein meat, whole-wheat baking, slow-carbon staple food, soul seasoning, light truck drink, and belly reduction snacks, with more than 100 products.
Commercial space traffic operator "Linhui Bar" completed the C+ round of financing
The commercial space traffic operator "Linhui Bar" recently completed a 50 million yuan C+ round of financing, which was invested by the Anji Government Industrial Fund, and this round of funds will be mainly used to improve digital intelligence capabilities and expand space types. Founded in 2015, "Linhui Bar" helps brands flexibly open stores in various retail spaces such as shopping malls, subway stations, and streetside stores in the form of pop-up stores and slow pop-up stores, and is a service provider for Taobao, Meituan, Xiaohongshu, BYD, Ideal, Geely Group, OPPO, Moutai and other leading brands in various categories.