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The $2.7 billion Filipino Chinese fast food king, who has eaten all over the world, likes Jinjiang peanut soup the most

The $2.7 billion Filipino Chinese fast food king, who has eaten all over the world, likes Jinjiang peanut soup the most

Recently, the 2021 Forbes Philippine Rich List was announced, and the richest man is still the son of SM founder Shi Zhicheng, with a wealth of 16.6 billion US dollars.

Perhaps affected by the epidemic and many other factors, Lucio Tan, one of the "Six Classes of Filipino-Chinese", tobacco and airline tycoons, has been squeezed out of the top ten richest people, and the 87-year-old Chen Yongzhi is the 12th richest man in the Philippines with $1.9 billion. In April this year, Chen Yongzhi was the third richest man in the Philippines with a net worth of $3.3 billion, while Chen Jue, a Filipino Chinese fast food king with a net worth of $2.4 billion, has increased to $2.7 billion on the 2021 Forbes Rich List, making him the seventh richest man in the Philippines.

The $2.7 billion Filipino Chinese fast food king, who has eaten all over the world, likes Jinjiang peanut soup the most
The $2.7 billion Filipino Chinese fast food king, who has eaten all over the world, likes Jinjiang peanut soup the most

Happy Bee owner Chen Juezhong became the seventh richest man in the Philippines with $2.7 billion

The $2.7 billion Filipino Chinese fast food king, who has eaten all over the world, likes Jinjiang peanut soup the most

Rich in the Philippines

Recently, the 2021 Forbes Philippine Rich List was announced, as in previous years, it is still 50 Philippine rich people on the list, and the minimum threshold for this year's list is 200 million US dollars. The heirs of Philippine business tycoon Henry Sy, the Shi siblings, are the richest people in the Philippines with $16.6 billion.

Among the top ten richest people in the Philippines, there are seven faces of the Philippine HuaDaban whose ancestors are from Quanzhou, most of which are Quanzhou Jinjiang. The top ten richest people in the Philippines are the Shi siblings of SM Group (originally from Jinjiang, Quanzhou, $16.6 billion); Manuel Villar, a real estate tycoon and former Senate President of the Philippines, is the second richest man in the Philippines with a wealth of $6.7 billion; and the third richest man in the Philippines is port tycoon Enrique Razon, with a wealth of $5.8 billion.

In Fourth place are Lance Gokongwei of JG's Summit Holdings and his siblings, who are worth $4 billion. Wu Shinong's father, the late founder of JG Summit, Wu Yihui, was born in 1926 in his own villa on Gulangyu Island in Xiamen, Fujian Province, and when he was less than one year old, he moved with his family to Cebu, Philippines, with his ancestral home in Jinjiang, Fujian (today's Shishikeng East Village).

Fifth-ranked Filipino tycoon Jaime Zobel de Ayala is worth $3.3 billion. The sixth richest man in the Philippines is Mr. and Mrs. Huang Hanxiong and Maria Grace Uy, who are engaged in the telecommunications industry, and are worth $2.8 billion, making them the sixth richest people in the Philippines. Huang Hanxiong's ancestral home is Dongyuan Town, Taiwan Investment Zone, Quanzhou City, Fujian Province.

The $2.7 billion Filipino Chinese fast food king, who has eaten all over the world, likes Jinjiang peanut soup the most

Zheng Kangwei, Chairman of Capital Bank Group (top left), Chairman of Federal Real Estate and Chairman of GTFI Zheng Kangquan (top right)

The seventh richest man in the Philippines, the founder of the "Philippine Restaurant King" Jollibee Group, is Chen Juezhong, whose ancestral home is from the Fujian Jinjiang Shenzhen-Shanghai-Hong Kong-Fu community, and is worth $2.7 billion.

The eighth richest man in the Philippines is Andrew Tan, a real estate tycoon and chairman of Alliance Global Inc., who owns McDonald's in the Philippines, and his mother, Lin Shuxian, who is also known to Filipinos as the "McDonald's Mother of the Philippines." When Wu Congman, whose net worth $2.6 billion is on the list, was 4 years old, his mother took him from Sijing Village in Chendai Town, Jinjiang City, to Hong Kong to the Philippines to join his father, Wu Fangkui, who made a living in the Philippines in his early years.

At The Chendai National Middle School in Jinjiang City, there is a "Fang Kui Teaching Building", which was donated by Wu Congman and Wu Congrong in the name of their father. When he was a child, Wu Congrong, the younger brother of Wu Congman, who stayed in his hometown in the early years, had attended this school.

The ninth-richest man in the Philippines, Ramon Ang, chairman of Jinjiang-based Shengli Group, is worth $2.2 billion. The group's Shengli Beer is one of the flagship companies in the Asian beer industry and one of the world's top 20 beer companies.

The 10th richest man in the Philippines, the Ty siblings, the children of the late Philippine University class Tak Shaojian, made the list worth $2.2 billion. George SK Ty, born in 1933 in Jiayi Village, Xianjia Town, Yongchun County, Quanzhou City, Fujian Province, is the eldest son of Changfang, and at the age of 12, he also traveled to the Philippines through Hong Kong to join his father Zheng Chongyang, who made a living in the Philippines in his early years.

Zheng Shaojian, together with Shi Zhicheng, Chen Yongzhi, Wu Yihui, Wu Tianen, Yang Yinglin and other six Filipino-Chinese business giants, and called the "Philippines Six Classes", he founded the Philippine Capital Bank in 1962, in addition, the Philippine Toyota Motor Company is a joint venture with Japan's Toyota, and the family also includes AXA insurance and ORIX METRO LEASING and other diversified industries.

Before Zheng Shaojian passed away in HERITAGEPAR in Tajig, Philippines in November 2018, he handed over his property to his sons Zheng Kangwei and Zheng Kangquan, and served as honorary chairman himself. Zheng Shaojian is also a philanthropist who, through the Capital Bank Fund, has contributed to the economic prosperity of the Philippines and to the construction of the country; the Chongyang General Hospital in Manila was built in his father's name. At present, his eldest son, Zheng Kangwei, is the chairman of the Capital Bank Group, and the second son, Zheng Kangquan, is the chairman of federal real estate and the president of GTFI (Zhengjin Foundation).

The $2.7 billion Filipino Chinese fast food king, who has eaten all over the world, likes Jinjiang peanut soup the most

Eating all over the world, his favorite is still Jinjiang peanut soup

The $2.7 billion Filipino Chinese fast food king, who has eaten all over the world, likes Jinjiang peanut soup the most

Happy Bee founder Tony Tan Caktiong

Tony Tan Caktiong, founder of Jollibee Group, is known as the king of Filipino dining. His successor, Ernesto Tan Mantiong, chief executive of Jollibee Foods Corp, has said that his boss, Chen Juezhong, has traveled the world looking for acquisition opportunities and found that Happy Bee, the Philippines' largest fast-food restaurant, can be on a par with McDonald's and KFC on the world stage.

Happy Bee, a local brand in the Philippines, includes Jollibee, Greenwich, Chowking, Red Ribbon, Mang Inasal and Burger King, and it also owns the US-based Smashburger brand.

In addition, Happy Bee also owns franchises for many brands, such as Dunkin Donuts, PandaExpress, Pho 24, Tim Ho Wan and Highlands Coffee.

In July last year, the impact of the epidemic and the implementation of general community quarantine in Metro Manila and other cities in the Philippines caused Chen Juezhong's Happy Bee Group to lose a lot and its wealth shrank to US$1.9 billion. Today, his wealth has also risen to $2.7 billion, making him the seventh-richest man in the Philippines, which is enough to confirm that he has a strong ability to resist risks.

The $2.7 billion Filipino Chinese fast food king, who has eaten all over the world, likes Jinjiang peanut soup the most

Happy Bee Catering

Even in the most difficult time of the epidemic, Chen Juezhong, chairman of Happy Bee Food Company, still said that he would not stop, "If there is an opportunity, we will buy more food companies." This mainly depends on how easy the acquisition is. ”

Jollibee Group, founded by Chen Juezhong in 1975, is the largest listed restaurant chain in the Philippines and is a household name in the Philippines.

Happy Bee, which dares to compete with McDonald's and KFC, has thousands of stores in the Philippines and more than a thousand overseas restaurants. Chen Juezhong's Happy Bee Group also has a well-known brand in China, that is, "Yonghe King". In 2004, Chen Juezhong acquired an 85% stake in Yonghe Dawang and became the owner behind the famous Chinese food brand.

The $2.7 billion Filipino Chinese fast food king, who has eaten all over the world, likes Jinjiang peanut soup the most

Chen Juezhong was with his family

Chen Juezhong, born in 1953, is the second generation of Filipino-Chinese immigrants, and his father, Chen Lanyin, whose ancestral home is now the Gangfu community in Shenhu Town, Jinjiang City, Fujian Province, went to the Philippines at the age of 13 to earn a living. Chen Lanyin first worked as a chores in a restaurant and later as a chef at a Chinese restaurant in Manila. In the 1960s, Mr. Chen started his own business and opened a Chinese restaurant in the southern Philippines.

Grassroots entrepreneurship, Chen Lanyin's Chinese restaurant sometimes leaks rain, but his good craftsmanship, coupled with kindness, attracted many guests from around to eat.

Among the seven brothers and sisters, Chen Juezhong ranked third. When he was a child, Chen Juezhong and his younger brother Chen Yunzhong had to help from restaurants every time after school. Father Chen Lanyin said to his brothers and sisters: "If you are a tailor, your clothes should look good; If you are doing catering, the taste must be good. ”

In 1875, Chen graduated from the Chemical Engineering Program at the University of Santo Tomas (UST) in Manila. At the age of 22, he and his colleagues one day went to visit an ice cream factory in Quezon City, and with the business genes of Jinjiang people, he found an opportunity contained in a poster that could provide franchises in the ice cream factory. In May of that year, he took the family's savings and won a concession for 350,000 pesos to open two ice cream parlors, Cubao Ice Cream House and Quiapo Ice Cream House.

The first ice cream parlor opened behind a movie theater was jointly opened by Chen Juezhong and Chen Yunzhong, who is now the director of happy bee group and the brother of Chen Juezhong.

The $2.7 billion Filipino Chinese fast food king, who has eaten all over the world, likes Jinjiang peanut soup the most

Chen Yunzhong, director of Happy Bee Group and brother of Chen Juezhong

Some guests reflected to Chen Juezhong that selling ice cream, the variety is too monotonous, can you sell more things. "Unintentionally planting willows in the shade", Chen Juezhong later added hot meals and sandwiches, and he did not expect to be more popular than selling ice cream.

By 1978, Chen Juezhong's ice cream house had opened six, and he firmly created his own brand, and after consulting with his family, he broke off the franchise contract with the ice cream factory and converted all the stores into fast food restaurants, which is the prototype of the largest restaurant in the Philippines , the Happy Bee.

The bee is a symbol of hard work, and Chen Juezhong chose a smiling red bee as a brand endorsement. Today, this industrious "happy bee" has flown all over the Philippines and overseas.

Chen Juezhong, chairman of the Philippine Happy Bee Group, is also the eternal honorary chairman of the Philippines Shenzhen- Shanghai-Hong Kong-Fu Hometown Association. Enthusiastic about public welfare and charity, he founded the Happy Bee Charity Foundation in the Philippines to help poor Filipino people. In 2017, in front of the leaders of Zhan Lingxing and Chen Bingzan Village in his hometown of Shenzhen, Shanghai and Hong Kong, in front of the leaders of Zhan Lingxing and Chen Bingzan Village in his hometown of Shenzhen, Shanghai, Hong Kong and Fu, Chen Yunzhong announced the donation of kindergartens for his hometown on behalf of Happy Bee Group.

In July 2018, Chen Juezhong and Chen Yunzhong specially returned to their hometown in Shenzhen and Shanghai to participate in the donation ceremony of the Chen Lanyin Family Education Fund and the opening ceremony of the kindergarten of the Second Center of Shenzhen and Shanghai. Earlier, when Chen Juezhong's mother returned to China, she heard that the kindergarten in the Gangfu community needed to be repaired, and immediately decided to donate it.

Every time Chen Juezhong and his brothers returned to their hometown in Jinjiang, they had to eat several bowls of Jinjiang peanut soup. Wherever he goes, he says, his favorite food is peanut soup.

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