Hainan Rural Revitalization Network's top ten explosive products in 2021 | Baoting Seven Immortals Shadow Red Maodan: "Red Little Hedgehog" embarked on the road to e-commerce to get rich

New Hainan client, Nanhai Net, Nanguo Metropolis Daily October 17 news (reporter Ren Tong) there is a fruit, and lychee about the same size, but full of thorns, looks like a small red hedgehog, this is rambutan.

From June to August, the rambutan fruit ripens and the harvest season begins, with clusters of bright red flaming rambutan hanging from the branches and swaying gently in the breeze. Baoting rambutan is one of the specialties of the Baoting area of Hainan, is one of the typical tropical rare fruits, and has been listed by the Food and Agriculture Organization of the United Nations as one of the "four fruits" for priority promotion, and is deeply loved by people.

It is precisely because of the characteristics and value of rambutan that Song Haiman began to return to his hometown Baoting from Beijing in 2013, established a cooperative, founded a company, sold rambutan online and offline, and created the "Seven Immortals Film Protection Pavilion Rambutan" brand, opening an entrepreneurial journey full of challenges and hopes.

This year, Qixian Film Protection Pavilion Rambutan was rated as "Hainan Rural Revitalization Network's Top Ten Explosive Products in 2021". Song Haiman said: "Through the promotion and sale of Baoting Rambutan through the Hainan Rural Revitalization Network (formerly Hainan Love Poverty Alleviation Network), we have a good reputation, and many enterprises directly contact us offline for bulk procurement. Therefore, we call on more agricultural enterprises in Hainan to join in and contribute to the revitalization of Hainan's countryside. ”

Do not forget the "farming" book

Returning to the hometown to start a business is aimed at the hometown specialty rambutan

For Song Haiman, a "nong" word is her eternal root. Song Haiman's mother is a member of a team of hainan rubber Jinjiang branch nova stationed in the team. Growing up with the deeds of the towel class, Song Haiman has made up his mind since he was a child, to contribute to the agricultural cause of Hainan like his mother.

Ambition in his heart, when studying, Song Haiman did not hesitate to choose the agricultural and forestry economic management major of China Agricultural University; when employed, Song Haiman resolutely gave up his high-paying job in Beijing and returned to Hainan with knowledge, experience and skills to start a business.

In September 2013, Song Haiman and his partners visited many places in Qiongdao to explore high-quality agricultural projects worth investing in. During the investigation, rambutan attracted the attention of Song Haiman. She found that Baoting has unique geographical conditions and climatic advantages, and the varieties of rambutan grown are of high quality, sweet and refreshing, and rich in nutrition. However, due to the fact that most of the planters are retail households, there is a problem of small planting area and irregular management, and it has not been sold at a good price, and the market sales price is only 3 yuan / catty.

So Song Haiman and his partners decided to send rambutan out of Hainan to try to sell it in Beijing's large farmers' wholesale market. However, the start-up did not go as smoothly as envisioned. They have successively shipped tens of thousands of kilograms of rambutan to the large-scale agricultural wholesale market in Beijing for sale, but because rambutan is not well known outside the province, and it is difficult to preserve freshness, the fruit that has not been sold out in time has deteriorated, which further increases the difficulty of sales. After one or two, Song Haiman's first venture ended in failure.

Find the "crux of the matter"

Let Rambutan "touch the net" and sell it to the whole country

Tens of thousands of pounds of rambutan were so "coldly treated" that the enthusiasm of partners was extinguished, and the entrepreneurial team was dissolved. However, Song Haiman did not give up, and after careful consideration, she realized that the "bottleneck" of the difficulty of preservation was destined to prevent Rambutan from being exported to the island through traditional offline sales. If rambutan can be "touched", the time from "fruit tree" to "fruit plate" can be shortened and the wear and tear during transportation can be avoided to the greatest extent.

Finding the problem, Song Haiman immediately took action. In June 2014, Song Haiman established Hainan Seven Immortals Shadow Agricultural Development Co., Ltd., adopted the model of "company + cooperative + farmer", along the two business lines of e-commerce and agricultural technical services, launched the sales business of Baoting characteristic tropical agricultural products, increased the sales and promotion of Baoting rambutan through network channels, and focused on creating the "Seven Immortals Shadow Baoting Rambutan" brand.

In order to standardize and refine the fruit, Song Haiman cut the rambutan and removed the leaves, turned it into a grain of "small red fruit", and packed it into a 5-kilogram boutique gift box, which sold well on the Internet and could sell for a good price of about 120 yuan, which was more than 7 times the previous rambutan retail sales price. The delicious and nutritious rambutan is very popular, and batches of fresh Baoting rambutan are exported to Beijing, Shanghai and Guangzhou on the Internet "express".

Integrate resources

Build an online specialty product mall to help farmers increase income

"A person's strength is always weak, and the development of the group is the long-term solution." Song Haiman said that if you want to completely launch the rambutan brand in your hometown and drive the development of local tropical agricultural products, you need to gather the strength of more people. In September 2016, Song Haiman initiated the establishment of Baoting E-commerce Association and served as the president of the association.

At the same time, Hainan Baoting special product mall was officially launched, the platform integrated Baoting agricultural products, logistics, tourism and other resources, mainly through merchants, poor households settled, WeChat public account (Hainan Baoting special product mall) for online publicity and promotion.

It is reported that Hainan Baoting Specialty Product Mall has carried out long-term strategic cooperation with a number of baoting support enterprises, such as Coconut Zefang, Li Xuan Wine, Guanghui Honey Breeding Cooperative, Hekou Village Lard Handmade Soap Cooperative, etc. At the same time, Hainan Qixianying Agricultural Development Co., Ltd. has long directly sold products from poverty-alleviated households, including honey, red date ginger candy, mountain lan rice, rambutan, mango, chicken, duck, goose, sheep, five-legged pig, etc., benefiting more than 1,000 poverty-alleviated households.

After more than 5 years of development, the number of products launched in Hainan Baoting Specialty Product Mall has increased from more than 30 to 167, and sales in 2020 have exceeded the mark of 5 million yuan. Song Haiman has become a "guide" for the development of local e-commerce.

"In the next step, on the one hand, we must continue to expand channels to help poverty-alleviated households sell agricultural products, consolidate the results of poverty alleviation, and help rural revitalization." Song Haiman said that on the other hand, the company should also innovate and break through to help farmers standardize and standardize production, so as to create more Baoting characteristic agricultural product brands and make the "farmer" sign in his hometown more eye-catching.

Source: South China Sea Network