Text: Qi Qin
The article was first published by Qi Qin Headlines
When it comes to the rich second generation of the group, the first thing we can think of seems to be some high-profile negative teaching materials.
For example, Wang Sicong, who once exploded on the Internet, is young and frivolous, and his mouth is open-mouthed, and he rarely publishes content related to the market and business on Weibo, and "poisonous tongue", "rich second generation" and "national husband" are all labels on him.
or the legendary rich second-generation Li Zhaohui, who succeeded Haixin Steel at the age of 22, became famous by marrying a Huayi female star. Although Haixin was once bigger, but now it is in the predicament of overdue loans, and its whereabouts are unknown after owing huge debts, and it has been publicly rewarded by the Shanghai Intermediate People's Court.
But some people fail, and some people succeed, in Foshan, Guangdong, He Xiangjian has single-handedly created the leading home appliance Midea Group, providing products and services to more than 400 million users around the world every year.
For such a super group, we rarely hear the story of his son He Jianfeng, and we have not even heard of his name at all.
Like his father He Xiangjian, He Jianfeng is low-key, modest, and does not like to show himself in front of the camera, rarely appears in front of the public and the camera, and only has a few news reports about him in his early years.
Although his personalities are different, He Jianfeng has one thing in common with Wang Sicong, that is, he was born in a wealthy family, but he didn't want to take over his father's class. It's just that compared with Wang Sicong, He Jianfeng's entrepreneurial story is more low-key and smooth.
A low-key and smooth life
He Jianfeng's entrepreneurial story is inseparable from the influence of his father, because when he was born, his father had just raised 5,000 yuan to start a plastic production group and started his own entrepreneurial journey.
He Jianfeng's childhood was no different from most ordinary children, and it could even be said to be bland, until 1980, when his father began to switch to home appliances and make fans, He Jianfeng, who entered middle school, had a little bit of a rich son's feeling.
It was not until 1992 that He Xiangjian promoted the joint-stock reform of Midea, and by 1993, when the internal shareholding system reform was completed, He Jianfeng really became a rich second generation.
He Jianfeng "grew up" with the United States, as early as 1990 after graduating from South China University of Technology, He Jianfeng entered the grassroots level of the United States under the arrangement of his father, successively worked as a lathe, fitter, quality inspection, and later rose to the position of manager of various company departments.
The success of Midea is inseparable from He Xiangjian's perfect and scientific modern enterprise system, although he also wants to train his son to succeed, but he has always divided the business management and family assets very clearly, thinking that management still has to be professional.
So when He Xiangjian stepped down from Midea, he chose a young man who entered Midea's company at the same time as He Jianfeng to take over, not his own son.
When this choice was made, there was a lot of discussion on the Internet, some people said that it was because He Jianfeng didn't want to live under the management of the older generation, some people said that He Xiangjian didn't like this son, and there were even rumors about the life experience of the successor.
But as early as the fourth year of work, He Jianfeng resigned and left his father's group, not because of any dissatisfaction or quarrel, but because he watched his father build a business empire single-handedly, He Jianfeng also wanted to make achievements in his own way.
He Xiangjian also agreed with his son's approach, and even gave him some suggestions, thinking that he could do small household appliances business and help himself.
He Jianfeng listened to his father's advice and founded Shunde Modern Industrial Company in Shunde, acquiring some qualified production plants everywhere, and then providing small household appliances such as rice cookers, induction cookers, and electric water heaters for Midea, which is expanding its scale.
It doesn't sound like a big business, but at that time, Midea was at a hot point in time, He Jianfeng produced goods for his own brand, and the advance payment for one year alone was about 100 million yuan.
Relying on the influence of his father, He Jianfeng enjoyed 10 years of profits, and the small company at the beginning also entered the era of group operation, which could achieve the scale of almost all product production for Midea.
It's good to enjoy the shade behind the big tree
In order to go further, by 2004, He Jianfeng, who didn't want to drink soup with Midea, chose to sell the two companies under his group's name to his father successively, cashing out 110 million yuan and entering the new market.
Although this is the case, the next win of Zhejiang Shangfeng, E Fund Management, etc., the seller behind it is still Midea Group, and in general, it is still Midea and He Jianfeng are also earning.
It is a good thing for father and son to cooperate and support each other, of course, this does not mean that He Jianfeng has always been controlled by his father in the business field.
In 2015, under the operation of He Jianfeng, its Infore Group acquired the environmental monitoring business of Yuxing Technology and the waste incineration business of Green Oriental, and Shangfeng Hi-Tech was officially renamed "Infore Environment", and its main business was environmental protection, and it began the journey of "sweeping the street".
The environmental protection business mainly includes the manufacture of intelligent equipment, intelligent services, intelligent cloud platforms and other environmental protection projects, providing customers with more advanced means and tools for "street sweeping".
In order to make the company better and more comprehensive, from 2016 to 2018, he spent hundreds of millions of dollars to invest in three high-quality water treatment companies and a solid waste treatment company, and acquired Zoomlion Environment at a price of 15.2 billion.
While focusing on environmental protection, He Jianfeng's Baina Qiancheng Film and Television, E Fund, and Gujia Home Furnishing are also going hand in hand, becoming one of the important parts of his wealth.
It is said that He Jianfeng has a lot of trust in his father's people, and most of the talents in these companies actually come from the Midea Group.
Not only himself, but his wife is also deeply bound to beauty, and while seemingly "detached from beauty", she has an inextricable relationship with beauty, and even behind it is the actual controller of Midea and Midea Real Estate.
Each family has its own career, each has its own success, and it seems to be detached but they help each other and achieve each other.
Some people say, isn't it better for He Jianfeng to lean against a big tree to enjoy the shade? But since he has a "noble" father to help, why should he give up this opportunity?
He Jianfeng's biggest advantage is to "listen to persuasion", have independent ideas and do not forget to accept his father's advice and support, from 1994 to the present, He Jianfeng's every step seems to be inseparable from beauty, inseparable from his father's help.
As early as 2018, Infore had a revenue of 13 billion yuan and a net profit of more than 1.3 billion, but since then, the performance of Infore Group in all walks of life has begun to plummet, and even produced a gap of more than 3 billion yuan.
Some people lamented that although He Jianfeng had a smooth journey, he seemed to be a little bad after leaving his father, and even compared him with the current head of Midea.
But no matter what, if he can come to this point in a safe and low-key manner, the beautiful son can be regarded as a unique existence among the super-rich second generation.
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Resources:
1. "Midea's "Big Young" He Jianfeng has been starting a business in vitro for 30 years, what kind of chess is playing when he takes over Gujia Home?", Yicai
2. "The Alternative Life of the Richest Son of Foshan", City Observation
3. "The son of the richest man in Foshan has just spent 10 billion to buy A shares!", National Business Daily
4, "Wang Sicong, good luck without him", The Paper
5. "The Ambition, Edge and Frustration of the "Prince" of Beauty", The Paper
6. "The "Prince" of Midea, He Jianfeng, Plans to Take Over the 30 Billion Furniture Faucet and Reveal the Investment Map", financial circles
7. "Midea's Young Owner, Won the Third Listed Company", 2015