"The impact of my military career on my life is too great, and it is something that I will never forget in this lifetime." In the face of the camera crew of "True Power", Zhang Huhai, who was born in the army, could not help but express such feelings.
Twenty years of military service, thirty years of enterprise. Zhang Huhai, with the perseverance honed by galloping on the battlefield, has worked hard in the shopping mall to create his own broad world. As the chairman of Chongqing Dongfang Cai Gen Xiang Restaurant Chain Management Company, Chengdu Yitong Tongbao Network Technology Co., Ltd. and many other companies, he integrated the military operations research in the army into a thin "Management Manual", and put the soul of the army - "order prohibition, reward and punishment clearly" eight words through the enterprise management, providing jobs for 50,000 people and achieving an annual turnover of more than 2 billion. This is a kind of sentiment, but also the continuation and sublimation of the true color of the military.
Suffering made him learn to be strong and hardworking
Zhang Huhai's ancestors are from Shanxi, his father is a cadre from the south, and he himself is a native of Chengdu. In the mid-to-late 1970s, Zhang Huhai joined the team in his hometown of Xia County, Shanxi. He often carried hundreds of pounds of firewood with the villagers to trek in the deep mountains and old forests of the Zhongtiao Mountains. The heavy burden on his shoulders, the layers of mountains, the winding paths, let him suffer a lot. Sweating like rain, he always felt as if there was no end to the road, and the world was so gray.
When repairing the hydropower station, Zhang Huhai, together with many Zhiqing, jumped into the bone-chilling river in the bitter cold wind to open the floodgates and release the water, and the river was turbulent and cold. Since he was appointed "company commander", he had to do better and more desperately than others.
He also had moments of extravagance and serenity. The superior conducts a strict assessment of the labor of more than 20 young intellectuals, and then pays a weekly salary according to the assessment results. Every time they were paid, they exchanged it for wine and exuded their pride in life on the rough yellow soil. He lived with Zhiqing and his fellow villagers on the tongkang of the cave, and everyone slept together. Sometimes, he would sneak up to a big tree and read quietly.
Because of his outstanding performance, Zhang Huhai was named one of the 8 "Qunying Representatives" in the county, and was also the youngest deputy to the Fifth People's Congress of Shanxi Province. He was rated by the organization as a trusted "revolutionary successor" and thus became one of the first people in the country to pay homage to Chairman Mao's legacy.
The passion and romance of the loess slope failed to retain Zhang Huhai. Intense nostalgia involved every nerve of his, and homesickness spread like a mist in the fields, deep in the mountains and jungles. Zhang Huhai's father, the early southbound cadre who did not escape the fate of the times, wore the hat of the "rightist" in the cowshed and was sad; there was only a lonely mother in the family, a helpless sister and two young sisters...
Today, Zhang Huhai has developed into a well-known business magnate and industry figure, even when his business empire is expanding and achieving great success, even when countless honors are like snowflakes, he will still chase after the former intellectual youth in his heart from time to time. Suffering makes him know how to be strong and fight harder.
The battlefield honed his iron will
In March 1978, Zhang Huhai entered a certain unit of the Air Force of the Beijing Military Region and began a military career that would influence his life.
The soldiers continued the early glory of Zhang Huhai. Zhang Huhai won the championship in the Air Force All-Around Squad Competition, so he was sent to the military academy. The military academy is a place where emphasis is placed on training officers and men of the troops, and Zhang Huhai is eagerly involved in learning cultural knowledge and improving professional and technical skills.
Soon, the self-defense counterattack against Vietnam began, and Zhang Huhai served as the commander of the special agent company of the airborne brigade, carrying out tasks at the forefront of the war. The war that Zhang Huhai personally witnessed and witnessed was far more brutal than people imagined. He recalled that even if the two armies confronted each other, it was as terrible as the god of death. The blood-red sunset was gradually fading, and the two sides were facing each other in this way, neither retreating nor rushing to kill, and neither side fought for the heavy bodies and discarded chariots on the battlefield.
"In the face of war and disaster, no matter how old they are, no matter how much their parents cry at home, their children have no choice but to rush forward, and this is the faith and strength that the soldier brings." Zhang Huhai said.
Recalling those glorious years, Zhang Huhai has a vivid memory: "The rice we ate in the Vietnam War was green because when we crossed the border, we would go out and announce that only thirty centimeters were safe, and more than thirty centimeters were full of mines." We have to eat, the river is poisoned, the water can't be eaten, we can only go to the forest to find the pit of the water, knock off the floating skin, there is the water to cook the rice, the rice cooked is all green, that is the real original, but the rice is eaten, I can't forget the taste for a lifetime, it is a mixed taste. Sometimes I can't eat for a few days and nights, and I am really thirsty, so I touch my mouth with toothpaste to dilute the need for water and 'hope that plum quenches thirst'. "
From life and death, Zhang Huhai, who has made many military achievements, was transferred to the combat headquarters of a brigade of the Chengdu Military Region as a staff officer, and Zhang Huhai has gone through a brilliant course as a soldier.
After more than 10 years of military experience, Zhang Huhai's biggest gain is to know a group of soldiers with similar temperament, who can bear hardships and dare to take risks, and who emphasize cooperation and strategy, which is the core team of his future entrepreneurship. Moreover, as he said, the arduous experience of the troops, the battlefield of blood and fire, tempered his iron will.
The mall realized his strategic layout
"The battle song is bright and the military flag is red, and one, two, three, and four draw the long sky." Veterans do not obey the old, take off their uniforms or soldiers. In the early 1990s, Zhang Huhai was honorably transferred as a regimental cadre, assigned to the Chengdu commercial system, and began the transformation of an excellent soldier into a businessman. Due to his outstanding work achievements, he quickly went from salesman to deputy general manager in Chengdu Department Store.
But Zhang Huhai has greater ambitions, he not only wants to start a business, but also to do a deep achievement. In 1997, Zhang Huhai went to sea from the commercial system, during which he did ceramics business and also went to the United States to work.
In 1998, he opened a vegetarian restaurant at Luohan Temple in Chongqing, and then took root in Chongqing, specializing in Sichuan cuisine. Two years later, he invested 600,000 yuan to build Chongqing's first "Caigen Xiang Folk Restaurant". The development of cai gen xiang is very rapid, in a short period of time, in the country has 189 directly operated, catering franchise chain stores (including Chinese food, hot pot), the annual turnover of more than 1 billion yuan. He also opened a Grand Opening of a Macau Restaurant, which invested tens of millions of Hong Kong dollars in Cai Gen Xiang, which is not only the first Sichuan cuisine chain to enter Macau, but also the second company in Chongqing to invest in Macau after Taiji Group.
In its heyday, Cai Gen Xiang had more than 360 franchise chain stores around the world, with more than 50,000 employees and an annual sales turnover of more than 2 billion yuan. Chongqing Oriental Vegetable Root Aroma Chain Management Company Group ranks among the top ten chain catering enterprises in China and the top 100 catering enterprises in China.
But it is precisely in the period of vigorous development of enterprises that Zhang Huhai has begun to rearrange. In 2015, Zhang Huhai announced that its catering stores have shrunk across the board, leaving less than 100 franchise stores and only 3 of the 11 directly operated stores, and the company's focus will shift to the jewelry and jade business in the future.
"The catering industry is a traditional industry, and the cruelty of market competition is not lost to the battlefield. No matter how well the vegetable root fragrance is done, no matter how big the market is, it will also face new challenges that continue to come. The era of good wine not being afraid of deep alleys is over. "Someone innovates all their life, someone catches up all their life." For the ever-changing restaurant industry, catch-ups face death if they can't get overtaken. Zhang Huhai explained his strategic transformation philosophy. Insiders know that the strategic transformation of a successful entrepreneur is actually buried with a kind of inner pain.
He spent hundreds of millions of yuan to win a jade mine, laid out 3 jade stores in Chongqing, and launched an operating model called "system store". In 2017, he led 12 employees to sell more than 2 billion yuan in jewelry on the Internet.
At the same time, Zhang Huhai's overseas industrial layout has also been greatly promoted. The Cambodia-China Comprehensive Investment and Development Pilot Zone is the largest regional investment and development project in the "Belt and Road" strategy and ASEAN 10+1 economic and trade cooperation, and there are 7 beautiful beaches in the area called the Seven Star Sea. Zhang Huhai's Qixinghai Investment Service Management Consulting Co., Ltd. was founded here, and its main business involves fund companies, IT town Internet office buildings, jewelry private clubs, duty-free shopping malls, hospitals and other industries.
Zhang Huhai shangwu revered literature, read poetry and books, and his thick literary skills were full of rich cultural roots. His calligraphy is quite profound, the penmanship is bold and uninhibited, simple and vigorous, handsome and free, he is with his clumsy and charming, wild and handsome handwriting "Cai Gen Xiang" 3 words, for the company and inscribed all the signs, plaques, Yang Lian, etc., which has become an important part of the cai gen xiang style, but also a unique landscape.
Coming from the market economy, accompanied by hardships, pain and success, Zhang Huhai said that he had no complaints or regrets.
Today's Zhang Huhai has many identities. He is the chairman of Chongqing Oriental CaigenXiang Restaurant Chain Management Company, Chengdu YitongTongbao Network Technology Co., Ltd., Qixinghai Investment Service Management Consulting Co., Ltd. and many other companies, the co-founder and chief strategy officer of China-Ireland Greenovation Group, which is mainly engaged in real estate development, the director of the Management Committee of Chongqing Veterans' Public Welfare Fund, the vice president of the World Federation of Overseas Chinese and Overseas Chinese, and so on.
Today, Zhang Huhai, who is over sixty years old, still maintains the mentality of a man in his twenties, which is a kind of perseverance and will shaped by the army. "You can be lost or frustrated, but you can never be knocked down." In Zhang Huhai's eyes, there is no failure to speak of, "We are always ready, enterprises can donate, or not, as long as the team is there, we will be able to make a comeback." "We have reason to believe that under the leadership of Zhang Huhai, this cohesive team must uphold the true colors of soldiers, create more brilliant achievements in the fierce market competition, and make more contributions to society!"