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CCTV News: With the increase in the popularity of ice and snow tourism, how to use "cold resources" to detonate the hot economy in many places, let's understand it through a set of numbers.
According to data from the Heilongjiang Provincial Department of Culture and Tourism, during the New Year's Day of 2024, Heilongjiang Province has repeatedly reached new highs in terms of tourism popularity, receiving a total of 6.619 million tourists, a year-on-year increase of 173.7%.
According to data from multiple e-commerce platforms, in November 2023, the search volume for the keyword "skiing" in Jilin Province increased by 113% month-on-month, and the number of group purchase orders for "skiing"-related tickets increased by 598% compared with 2019.
In November 2023, the sales of tickets for major ski resorts in the Altay region of Xinjiang on a platform increased by 161.77% year-on-year.
In recent years, Chongli District, Zhangjiakou City, Hebei Province, has become one of the popular ski destinations. In December 2023, due to the difficulty of finding tickets for the high-speed train between Beijing and Chongli on weekends, the railway department opened a special ski tour train frequency for this purpose.
The Ministry of Culture and Tourism announced 10 high-quality ice and snow tourism routes
Not long ago, the Ministry of Culture and Tourism also announced the top ten ice and snow tourism boutique routes in the country from 2023 to 2024, including "Winter Olympics Twin Cities, Meet in Beijing and Zhangzhou", "Inside and Outside the Great Wall, Wrapped in Silver", "Daxinganling, Snow Spring Appointment", "Happy Ice and Snow, Liaoning Winter Rhyme", "Warm Meeting, Changbai Powder Snow", "Linhai Snow Field, Northern Scenery", "Ancient City Millennium, Sliding Ancient and Modern", "Hexi Silk Road, Indulge in Ice and Snow", "National Customs, Northern Xinjiang Snow Capital" Qianqiu Xiling, Southern Hot Snow" 10 routes.
Source: CCTV