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Recently, there is a hint of warmth in the cold atmosphere of Harbin. A craze about how the small potatoes in the south "snow curry" caused bursts of laughter on the Internet. Those southern tourists in down jackets seem to have a kind of curiosity and awe for the north, and this novel emotion has also become the object of ridicule by netizens.
Gree Rose Air Conditioner: The price is high and the response is hot
When this laughter has not subsided, the appearance of Gree Rose air conditioner has once again brought a topic to everyone. This artwork designed by Dong Mingzhu himself is priced at 30,000 yuan, but it has aroused heated discussions among many netizens because of its unique appearance. Many people joked that if they only turned on this air conditioner at home and did not turn on the lights, they were likely to be mistaken by neighbors for "improper service places".
The clash between the art of appearance and practicality
Regarding the appearance of the Gree Rose air conditioner, Dong Mingzhu said that it has undergone many generations and upgrades, aiming to imitate the vivid shape of roses. However, some netizens joked that at first glance it looks more like a giant vibrator. Despite this, there are still many netizens who give high praise to its appearance, believing that this air conditioner shows Dong Mingzhu's omnipotent design talent.
Online reviews and sales: between true reflection and jokes
In the face of netizens' complaints and group ridicule, Gree officials did not avoid it, but chose to listen carefully. However, Dong Mingzhu explained again that this air conditioner is mainly prepared for newlyweds, golden weddings, silver weddings and other occasions, hoping to leave people with good memories. But in fact, its sales performance is not as good as the hot discussion on the Internet. According to 007's data, a short video platform only sold 4 units, and on an e-commerce platform, although there were 2,000 onlookers, no one placed an order.
The real situation of offline stores
Further investigation found that although Gree has a large number of offline stores in Shanghai and Zhuhai, most of the stores do not actually sell the rose air conditioner. A staff member of a Gree store in Shanghai admitted that this air conditioner is not being sold offline, but is more of an inventory. In Zhuhai, the situation is much the same, only on certain occasions, such as when a mother-in-law gives her daughter to get married, it can become a special gift.
The infinite possibilities of Gree and Dong Mingzhu
Whether it is the ridicule of netizens or the response of sales, it cannot fully define the value of Gree Rose air conditioner. As a veteran home appliance brand, Gree and Dong Mingzhu are always seeking innovation and breakthroughs, and this spirit of courage to try is worthy of respect. For Dong Mingzhu, the omnipotent belief and love for art also show us a new Gree.
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