Message from the article:
Hey, readers and friends, have you noticed that the price of croissants, whole wheat bread, croissants, and other bread has risen to an outrageous level, some even as high as 58 yuan! This can't help but make people sigh, the price of bread has also risen? Don't blame me for not reminding you, this is a ridiculous story. Without further ado, let's uncover this story about the rise in bread prices with me!
Content Body:
One day, a shocking news came from the streets and alleys of a certain first-tier city -- the price of bread has actually risen! The prices of bakeries in the streets and alleys, whether it is croissants, whole-wheat bread, or the tempting croissant, have remained high, and some have even soared to a sky-high price of 58 yuan.
This shocked many bread lovers, and some foodies began to wonder if they were sleepwalking into a bakery and ended up in the wrong haute couture clothing store.
Bread has a rich history, having first been introduced to China by foreign countries at the end of the Qing Dynasty, and was warmly welcomed by people at that time. With the passage of time, bread production in China has gradually increased, and bread has gradually become one of the indispensable staple foods in people's daily life. However, this time the increase in bread prices has left people scratching their heads.
It turns out that the reason for the increase in the price of bread is not simple.
First of all, the upgrading of consumption has led to an increase in demand for taste, raw materials, appearance, etc. People's requirements for bread are getting higher and higher, and the pursuit of a more delicate and delicious taste has become the current trend. In order to meet these needs, bakeries are constantly innovating and increasing costs, such as adding more fillings and creating more delicate shapes, making the already expensive bread more expensive.
Secondly, the increase in the price of raw materials is also an important reason for the increase in the price of bread. Bread is made without raw materials, and the increase in the price of raw materials directly leads to an increase in costs.
In order to maintain the quality of the product, the bakery can only choose to accept the fact of this price increase, which in turn is passed on to the consumer.
In addition to this, the marketing strategy of the bakery is also a big factor in driving up the price. With the rise of social media, self-media marketing, Internet celebrity grass planting and other means are widely used, which makes some Internet celebrity bakeries become the focus of the market. In order to stand out in the highly competitive market, these bakeries not only emphasize the taste and appearance of the products, but also brand gimmicks such as "healthy" and "fresh" and sell them at a premium. This has also led directly to the high prices of some breads.
However, high prices don't necessarily mean good business. In fact, many bakeries have struggled to operate because of high prices and eventually go out of business. Statistics show that the average survival rate of bakeries is only 18.9 months, which makes people feel that it is so difficult to open a bakery.
Faced with this dilemma, the bread industry is also constantly looking for a way out. Some people have proposed the concept of "2 yuan bakery", focusing on small profits and quick turnover, trying to attract more consumers through low prices. However, the future of the bread industry remains uncertain and its long-term survival is difficult to predict.
Summary:
In the face of the phenomenon of rising prices of bread packs, we can't help but think about where the bread industry should go? Consumers have higher and higher requirements for taste and quality, but can the high price continue to be recognized by the market? The business dilemma faced by bakeries is also worthy of our deep thought, how to reduce costs, reduce prices, and achieve localization and popularization is a problem that needs to be solved urgently in the bread industry.
Perhaps, we can find inspiration from history to truly integrate bread into Chinese culture and create bread that is more in line with the taste of Chinese people. At the same time, bakeries can also find a balance by improving production efficiency and reducing costs, which can not only ensure product quality, but also attract more consumers.