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CCTV News (Evening News): 2023 is a year of prosperity and development of cultural undertakings and cultural industries. All kinds of traditional culture are sought after by more and more people in a more vivid and creative way, and the heritage displayed on the vast land and the words written in ancient books have become an important "social symbol", and "going to museums" has also become a new trend for more and more people to participate in the experience. So, what is the code behind this blog craze? Let's walk into today's special program "I Walk Forward with the Country".
The National Museum's continuous innovation exhibition display was praised by the audience
If you want to ask, where is the hottest place in 2023? In this year, major museums are hard to come by, becoming the preferred tourist destinations for tourists, starting a journey to explore "why China". In 2023, museums across the country will receive a total of 1.24 billion visitors, exceeding the data of 2019.
Audience: I have always longed for the National Museum, and I only hate that my eyes are not enough when I come here.
Audience: I felt a long history and culture.
Audience: I think it's very magnificent, and I am very impressed by Siyang Fangzun.
Audience (Germany): I think it's very interesting to show the evolution of history in a modern way.
Coming to the National Museum to see China and appreciate the splendor and splendor of Chinese civilization for more than 5,000 years is becoming a fashion choice for more and more people.
Audience: I used to see photos in history books, but today I finally saw the real thing, and a sense of history and vicissitudes came to my eyes.
Audience: When I saw that bronze mask, I had seen it in a book before, and then I saw it in reality, I think it was a very different feeling.
Audience: I saw a crown on the Internet that was particularly beautiful, and then it could be taken in a dislocation photo, so I came over.
At the National Museum, more than half of the annual audience is young people under the age of 35. Behind the high popularity is the innovative display and revitalization of cultural relics by the National Museum.
Zhao Yong, Director of the Exhibition Department and Research Librarian of the National Museum: First of all, we will definitely show the latest archaeological research results in "Ancient China", and of course, we will also use the latest technical means to present a better exhibition form for everyone.
In 2023, the National Museum of China, with its collection of more than 1.4 million objects, launched the largest comprehensive renovation and enhancement in recent years, and some important cultural relics that have long been hidden in the treasury are on public display for the first time.
Zhang Peitong, Curatorial Assistant of the National Museum of Ancient Chinese Porcelain Exhibition: In the selection of cultural relics, we have also gone to the warehouse many times to check the cultural relics, hoping to select a state that can present different periods, different vessel types, and the most representative glaze color and kiln mouth. It is more typical that there is a lotus statue when you enter the door of the exhibition hall just now, which is a particularly typical piece of porcelain in the Northern and Southern Dynasties, which can reflect the introduction of Buddhism and the influence of China's local culture at that time.
Today, the museum craze is heating up. What attracts people is not only the continuous introduction of new exhibitions and exhibits, but also the investment of new technologies and means, which innovate the way of exhibition and bring people a new experience.
Audience: It was very shocking, I brought my children to visit, and the children also felt very shocked.
Audience: Today, through this immersive exhibition, I saw some of the restored murals, and an older sister explained our history, which gave us a deeper understanding
Hu Yan, Director of the Curatorial Department and Research Librarian of the National Museum: We also absorbed a lot of very good comments from the audience, and also added some knowledge points of the content, and then interacted with the audience.
The advancement of technology has also allowed the cultural relics immersed in all corners of the museum to have more ways to integrate into modern life, and the audience has also broken the limitations of time and place. "Cloud walking" museums has become a new craze.
Ai Wenwen, the first digital sapiens docent in the mainland museum industry, will take the audience through time and space from November 2023 to enter the Chinese Civilization Cloud Exhibition. This is also the latest achievement of the National Museum in the activation and utilization of cultural relics.
He Zhanzhe, Deputy Director of the Office of the Leading Group for the Revitalization of Cultural Relics at the National Museum: You can watch these bronzes online, including the inscriptions, including the stories behind the inscriptions, and this story is told to you by our digital intelligence person Ai Wenwen, so that she can take the audience on a tour, instead of the audience aimlessly watching the exhibition, so that the audience can better understand the story presented in this exhibition.
Digital technology and high-tech means have activated traditional culture, and also activated the traditional cultural genes in the depths of people's hearts.
In the Liangzhu Ancient City Ruins Park, with the help of high-tech means, you can shuttle through the primitive society 5,000 years ago and walk with the ancients.
In the Erlitou Summer Capital Ruins Museum, you can walk into the "earliest China" and feel the national atmosphere of the dynasty in person.
At the Yinxu Museum, you can explore the origin of Chinese characters, experience the charm of oracle bone inscriptions, and unlock the genetic code of Chinese civilization.
In Sanxingdui Museum, you can immerse yourself in exploring the mysterious ancient Shu civilization that "sleeps for 3,000 years and wakes up to shock the world".
In the National Editions Library, you can wander in the sea of ancient books, feel the continuity of 5,000 years of culture, and absorb the wisdom of history.
For a museum, rushing to a city, and going to a cultural invitation has become the daily life of many cultural lovers.
Wu Yunjie: Understanding China in Cultural Relics and Monuments
Wu Yunjie: I went to 94 cities in 23 provinces and photographed more than 500 historical monuments.
In 2023, Wu Yunjie, a post-90s cultural relics enthusiast, is very busy, and he walks thousands of miles on the land of the motherland as a walker, looking for and recording cultural relics and monuments. This year, the dense map he drew became popular on the Internet. After zooming in on the map, the coordinates of nearly 10,000 cultural relics and monuments are clearly visible.
Wu Yunjie: Every point I marked in it is that I think it is firstly more intact and of higher cultural and artistic value, and thirdly, its appearance should look better.
Wu Yunjie, who has been interested in cultural knowledge since he was a child, won the championship of China National Treasure Conference of China Central Radio and Television in 2022. In 2023, as a blogger in the field of culture and museums, he has gained more than 5 million followers.
Chen Xianhui, a lover of cultural museums: I have been following him for five or six years, and on that trip to the covered bridge, I felt that I had finally arrived in this kind of countryside, like that kind of Song painting-like scene.
Everywhere he went, Wu Yunjie had to go through all the local museums and key cultural relics protection units, take a lot of photos, and introduce the historical and cultural knowledge behind them. According to the data of the third national cultural relics census, there are more than 760,000 immovable cultural relics registered in the country, and the map of Wu Yunjie records less than 2% of the total. However, he rediscovers history from a personal perspective, deeply perceives culture, and is using his own language to lead more and more people to understand and understand China in cultural relics and monuments.
Wu Yunjie: Some of the people who follow me are foreigners, so please comment on beautiful below. Beauty transcends time and geography. I sincerely hope that more cultural relics can be revitalized and utilized, so that more people know that there are such good things in China.
Each is beautiful, and the beauty is the same. Discover beauty, record beauty, and convey beauty. Public culture, represented by museums, is benefiting more people.
In 2023, there will be 6,565 registered museums nationwide, an increase of 69.8% compared with 2012, of which more than 90% are free of charge.
In 2023, the state will continue to strengthen the protection of cultural relics, with a cumulative investment of more than 10 billion yuan.
In 2023, major projects such as the Chinese Civilization Exploration Project and Archaeological China will continue to be promoted, and the intangible cultural heritage protection system will be fully established.
The excellent traditional Chinese culture has become more amiable and lovely because of creative transformation and innovative development, cultural relics have come to life, culture has become popular, and they themselves are a part of us. Chinese civilization is the foundation of our self-confidence and the source of our strength.
【CCTV Short Comment】Write a new chapter of the times with traditional culture
In recent years, we have seen more and more people focusing on the ingenuity and innovative presentation of excellent traditional culture, as well as the public's great enthusiasm for excellent traditional culture and the continuous improvement of aesthetic literacy. When a nation opens the upward channel of rejuvenation, people have a strong psychological need to look back on history, look back at traditional culture, and explore where they came from and what kind of road they have traveled. Only by not forgetting the way we came from can we walk the road of the future. Therefore, we are looking to the past, but also to the future. After the baptism of the ancient culture has shown more vivid vitality, our mission is to write a new chapter of Chinese civilization with excellent traditional culture.
Editor: Zheng Jianlong
Source: CCTV