"Flowers" became the top seller! The takeaway volume of pork ribs and rice cakes doubled to 16,800 yuan, and the same suite was booked out for one night
Cover news reporter Wu Deyu and Xi reporter Wang Yili
Recently, the winter Shanghai has been hot ahead of schedule! The drama version of "Flowers", which has been in preparation for six years and filmed for three years, has become the center of the topic as soon as it was launched, and the high popularity has also brought fire to the food, clothing, housing and transportation in the play. was brought to fire by the "sales crown" of "Flowers", in addition to the "pork ribs rice cake" eaten by Miss Wang, there is also the same British Flowers Suite of the Peace Hotel - the room price on January 8 shows 16,800 yuan a night, and the "Flowers" version of City Walk (City Walk) starts at 520 yuan.
In "Flowers", Mr. Bao is eating pork ribs and rice cakes, waiting for Miss Wang to come. (Network screenshot)
Miss Wang's rice cake with pork ribs
Takeaway volume soared by more than 200%
It is reported that the search volume of pork ribs and rice cakes, a popular snack in "Flowers", has increased by nearly 7 times, and the number of takeaway orders generated has skyrocketed by 237% compared with last week. Among them, the most prestigious "freshly obtained pork rib rice cake" has the largest growth rate.
Speaking of Xiandelai pork rib rice cake shop, it is understood that its predecessor was founded in 1921 and is known as the "king of pork rib rice cake", which is the childhood memory of countless Shanghainese. In May 2019, its production skills were recognized as the sixth batch of Huangpu District Intangible Cultural Heritage Items.
On the afternoon of January 6, the cover news reporter contacted the relevant staff of Xiandelai pork rib rice cake by phone, talking about whether the hit drama "Flowers" brought traffic, and the other party bluntly said that the sales of pork rib rice cakes in the store have indeed increased, but even without the influence of TV dramas, their pork rib rice cakes are quite popular.
Beginning with their founder, Ho Shi-tak, their skills have been continuously refined, and the pork ribs and rice cakes are delighted with a secret sauce. But in fact, the main consumer group of this traditional snack is still the older generation. ”
As a popular traditional snack in Shanghai, pork rib rice cake has always had a large number of consumer groups. It is also a kind of inheritance of Shanghainese culture, as well as a preservation of taste memory, carrying the memories of old Shanghainese.
Peace Hotel "turned red"
The same suite is sold out for the weekend
Since its opening in 1929, the Peace Hotel has been a legendary landmark in Shanghai, having experienced the rise and fall of the Ten Mile Ocean. It is worth mentioning that the premiere of the TV series "Flowers" was also held at the Peace Hotel.
The most distinctive feature of the Peace Hotel is the Nine Country Suites, which are Indian, British, Chinese, American, French, Italian, Spanish, Japanese and German Suites. Hu Ge lives in the British suite in the play, which is his uncle's long private room. In the play, my uncle looked at the four rooms in the hotel, and they all said that they were too small, and it was not until he finally saw the British suite that he felt "pretty good".
On January 4, a booking platform showed that in the morning, the name of the same room in the play was "No. 72 British Suite", but in the afternoon, the name of the room type had been changed to "British Flower Suite", and the room rate on the evening of January 8 was 16,888 yuan. Although the price is higher, the weekend is fully booked.
16,888 yuan a night suite (according to the Internet)
The reporter learned from the staff of Shanghai Peace Hotel, "Recently, the hotel business has been very good, and under the influence of "Flowers", many guests come here to check in. At the same time, the staff also said that only guests who spend money at the hotel's restaurants or hotels can enter the hotel to check in.
At the same time, the hotel also took advantage of the opportunity to launch a customized meal for two people called "Flowers", priced at 1,460 yuan, with a service charge of 16.6% and a total price of 1,702 yuan.
The staff of the restaurant told reporters that this set meal is limited to 20 servings per day, including: Miss Wang's favorite - crispy rice cake with sweet sauce pork ribs, Mr. Fan's "stewed sound dish" - stir-fried cabbage and braised shiitake mushrooms, Zhizhenyuan's popular beef river this winter - fried beef river with leek and fragrant dry, and new dessert in Tokyo at night - ice cream with fermented bean curd rice. There are many people who have booked this package, and it has been booked for more than 10 days.
In addition to the evening and lunch sets, the hotel has recently launched a flower afternoon tea, which costs 599 yuan for a single person and 999 yuan for a double person, and also needs to add a 16.6% service charge.
《繁花》版city walk来了
How much does it cost to walk from 520 yuan?
As long as there is heat in a place, there will definitely be business opportunities. During the hit of the TV series, some place names that appeared in the play also attracted much attention. Some netizens found that some businesses took this opportunity to launch the "Flowers" City Walk (City Walk) route related to the landmarks in the play, which can check in Huanghe Road and Peace Hotel, and provide explanations in Mandarin and Shanghai dialect.
I have to say that the places that this route passes through are indeed memories of old Shanghai.
For example, Fuxing Park is one of the places in "Flowers" that carries Bao's childhood memories, and is the only well-preserved French-style garden in the mainland, and has recently been rated as a national 3A-level tourist attraction.
Just walking, the route of about 3 kilometers will cost 520 yuan, this kind of toll is indeed "not too untoned"!
Netizens complained about the price of City Walk
They all say, "You get what you pay for." The reporter contacted some Shanghai locals for the first time, and one of the replies given by Ms. Zhang was: ""Flowers" is very powerful, but the route is not very good, and there are too many people who have been to the Yellow River Road to check in recently!"
Traffic congestion on Huanghe Road (network screenshot)
From art to photography, from director scheduling, editing rhythm to actors' performances, this drama strives for perfection, through Wong Kar-wai's lens aesthetics, it tells the commercial society in Shanghai in the 90s of the last century, and brings the audience into the atmosphere of the era of Shanghai's customs and rapid economic development at that time.
The hit broadcast of "Flowers" has brought fire to Shanghai's life, but this is not the first time that film and television IP and cultural tourism have "gone both ways". In 2023, after the TV series "To a Windy Place" is broadcast, Dali, Yunnan, as one of the filming locations, will become popular again, and local specialties and intangible cultural heritage will be displayed in the play. According to the statistics of the Dali Prefecture Bureau of Culture and Tourism, during the Spring Festival holiday, the total tourism income of the state was 3.16 billion yuan, a year-on-year increase of 162%, and the market as a whole presented a scene of "one room is hard to find", and the rural tourism industry ushered in a favorable development.
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