The first press conference of the mobile phone circle in 2024 was held in Shenzhen, and Li Jie made an official appearance with OnePlus Ace3.
OnePlus Lee
Respond to online scolding wars with product power OnePlus only cares about the reputation of real users
On the ninth anniversary of OnePlus, OnePlus's strategic goals were announced, and in the next three years, it will be the first place in the online market share of more than 2000 yuan, Li Jie said, under this goal, it is more important to do a good job in the product first, and OnePlus has always adhered to the strategy of "product power first", under this strategy, OnePlus has made a lot of investment in products and technology, and you should be able to find that OnePlus's products are getting better and better, and the performance of the entire product force, including the technical investment behind it, is on the right track as a whole.
In addition, Li Jie also said that in the case of close product strength, OnePlus will definitely be more extreme than its competitors. OnePlus is not afraid of comparisons in all aspects, and can even compare from various dimensions, not just the configurations and parameters that everyone can see.
Regarding the various ridicules of a certain brand manufacturer and OnePlus, Li Jie also responded today. OnePlus's legal department has recently taken action, and as of the date of publication, Lao Zhang found that the Weibo OnePlus legal department has been defending its rights.
In the context of the market becoming more and more volatile, the war of words is becoming more and more frequent, which is a typical "market grab" behavior. In previous years, the war of words may only be carried out at the press conference, but now it seems that the major mainstream social platforms have become the main battlefield, especially OnePlus and Xiaomi, both of which have a lot of topics every year, similar products, similar prices, and the battle is essential.
In the interview, Li Jie said that everyone is welcome to compare some configurations and actual experiences fairly and objectively and objectively. However, for some people who engage in small actions, they will use the weapon of the law to safeguard their legitimate rights and interests. And OnePlus has also taken some actions before, after calling the police, two people were finally interrogated by the police, and also wrote a letter of apology, admitting some mistakes, and now OnePlus has more clues and will announce the details in due course.
A small goal in 2024 to exceed the share of Xiaomi's single brand
At the press conference, Li Jie announced a data, when not counting the sales of Redmi, Xiaomi's domestic market share last year was 3%, and OnePlus achieved 2%, and in 2024, Li Jie set a small goal, that is, to exceed Xiaomi's single brand share first.
Xiaomi currently only does two lines, CIVI and Xiaomi Digital, and the main price point is also more than 2000, which is very similar to OnePlus. For the current mobile phone market, OnePlus Xiaomi is completely a player in the same track, and OnePlus, which has always emphasized the priority of product strength, always hits Xiaomi's pain points in terms of configuration.
For example, the new OnePlus Ace3 released this time is ahead of its peers in terms of screen, heat dissipation, and gaming experience. The earlier OnePlus 12 also had a pretty good reputation.
When asked about OnePlus's market plan, Li Jie responded: "For OnePlus, we still have a lot of room for improvement, we just need to do a good job of products, down-to-earth, if each product comes out with strong product power, the real experience is also very good, and the reputation is also very good, I think the final number is natural." Just like the year before last year, when we did last year's plan, we didn't expect that '23 would reach 285% in '22. In the end, it shows that this strategy is working, and we will continue to do so. ”
Adhere to the research and development of battery life, screen, AI large model, etc., OnePlus does a good job in products
After chatting about market issues, back to the product itself, OnePlus will adhere to the research and development of battery life, screen, AI large model, etc., and has achieved some good results so far.
OnePlusAce3At the press conference,Li Jie once said franklyAce31.5KThe oriental screen friends are unlikely to catch up in a short period of time,The fundamental reason is that this set of eye-care technology is led by OPPO and OnePlus's engineers,So it will enjoy the exclusive period of technology,And this technology and experience have no rivals in a short period of time。
During the press conference,OnePlus even invited Zhang Xuefeng to stand for the Ace3 screen,Not only is it comfortable to watch at night,This "Oriental screen" relies on the world's first X1 light-emitting material、The first generation of display chipsDisplayP1And the sunlight highlighting algorithm,Its peak brightness can be as high as4500nit,The global excitation brightness is also1600nit,You can also see clearly in the sun。
In addition to the exclusive screen technology, the abandonment of the plastic middle frame in favor of the metal middle frame, a larger heat dissipation area, a stronger bionic motor and many other aspects of the achievements are very significant.
Friends who are familiar with the mobile phone market should know that OnePlus has been emphasizing good products for many years, whether it is the "Boss Zhang" of the year or the current "Louis", details are often the key to success, as Li Jie said in an interview More technical investment, better service, more stores, etc., last year was like this, and this year will still do so, the point is that we will do every link, every detail of implementation is more thorough, more in place.
(8503824)