At present, many people think that if they want to make money, they must go to big cities, where there is more money and more opportunities, but with the development of technical means such as the Internet, some smart people have begun to look for new wealth in the countryside.
Dongshan Island, Zhangzhou, Fujian, the second largest island in Fujian. Local marine fishing and aquaculture production exceeds 400 000 tonnes. Today, it is the birthplace of a "net red fish ball".
Every morning, Ye Jing, the founder of net red fish balls, will come to the lively market to buy raw materials to make today's fresh fish balls.
When she was a child, Ye Jing lived near the fishing port and grew up snacking on the fish balls made by her grandmother. After growing up, Ye Jing, like many young people on the island, left her hometown and worked outside, but the feeling of homesickness eventually made Ye Jing return to her hometown of Dongshan.
Ye Jing studied in college, that is, food quality and safety, and has the experience of working in large companies, professional knowledge, coupled with the seafood resources of Dongshan Island, it can be said that the time and place are favorable. After a period of preparation, in April 2017, Ye Jing opened a shop specializing in selling ancient handmade fish balls on the e-commerce platform.
Fish balls are not uncommon on Dongshan Island, and every household makes fish balls and eats fish balls, which has a history of hundreds of years. However, the fish balls made by the elderly will not flow into the market, more are the family meals made by the elderly for their children and grandchildren, and what Ye Jing wants to do is the most traditional fish balls for the people of the island.
It must be fresh seafood in the season, only a small amount of starch is added, the content of the fish in the fish balls must exceed 90%, and, like the traditional method of my grandmother when I was a child, I squeeze it by hand and boil it in an iron pot.
In Ye Jing's fish ball processing room, the workers are all grandmothers from the fishing village invited by Ye Jing. The grandmother who has been a fish ball all her life has a wealth of experience. By gently pinching the fish balls with your hand, you can know that the fish balls are already a little cooked.
After the fish balls sold online, more and more old aunts and grandmothers on the island began to join Ye Jing's small shop, and these grandmothers stayed at the doorstep of their homes and earned more than 3,000 yuan per month.
Nanmen Bay on Dongshan Island, from the original seaside fishing village, has become the current tourist-gathered Internet celebrity punch card, where there are the most characteristic local delicacies, cat porridge, oyster fried, fish ball soup. Ye Jing chose this place and opened the first experience store for Grandma Fish Balls.
With the emergence of traditional fish balls in the market, the fishermen of Dongshan Island have learned that the most common home-cooked dish in the fishing village can also create new wealth.
The physical stores on the island can receive visitors from all over the world, after all, they are a minority, and the real sales are more on the Internet. Every afternoon, when the fish balls grandma shop is busiest, orders from all over the country have to be packed and shipped at this time.
In just five years, Ye Jing's fish ball grandmother shop has developed from a small workshop to the current standardized clean workshop, and the annual sales have also grown from tens of thousands of yuan a year to more than 10 million yuan now. This is a number that the old people on the island dare not think.
In the 2020 Chongyang Festival, Ye Jing launched the "I invited Grandma to eat fish balls" activity in the store fan group, asking fans to post a photo with Grandma, and on the night of the event, Ye Jing received more than a hundred photos and dozens of stories about Grandma.
Although it was a commercial promotion, this sincere invitation launched online hit the hearts of many people. The commercial marketing literacy exercised in the city, combined with the simple and unpretentious emotions of the countryside and the authentic local specialties, the annual sales of more than 10 million yuan, were quietly born in this island fishing village.
[Half-hour observation]: The road back to home to get rich is wide
As long as it is the topic of making money and getting rich, the background set by people is often the big cities in the north, Guangzhou, and Shenzhen, but the trend of the times has changed, information technology has changed, and you can also get rich in the countryside. As long as you have talent, affection, unique products, and Internet information technology, wealth may be hidden in the village where you were born and raised. This big market of 1.4 billion people is enough to accommodate your ambition to start a business and get rich.
Source: CCTV Finance