Li Tie once again appeared in the CCTV lens, "forward" from CCTV5 Sports Channel to CCTV1 Comprehensive Channel, shaping and freezing the imaginary picture that fans have been making up for a long time.
His long hair is alive, but the vaunted "capital" is no more. In the annual anti-corruption blockbuster jointly produced by the Propaganda Department of the Central Commission for Discipline Inspection and the State Supervision Commission and CCTV of China Central Radio and Television, Li Tie finally remembered that "we must take the right path" instead of "evil ways".
In my impression, the last time I received CCTV's attention was back when he was the head coach of the Chinese men's football team.
On April 8, 2021, Zhang Bin, a well-known CCTV sports host, made a special trip to Li Tie's hometown Shenyang for an interview, and then produced and launched an issue of "Football Night". In this episode of the program, the two sides were in the same frame for the first time, starting from Li Tie's special trip to Shenyang Airport to pick up the station.
Li Tie confessed to Zhang Bin, "I'll tell you the truth, I haven't picked up anyone", emphasizing that this is the first time he has driven to pick up the station - it can be said that he has given enough face to the "VIP" Zhang Bin.
In fact, the two sides had a face-to-face interview in Shanghai just a month ago. Li Tie asked with a smile before that interview: "It's not an interview, it's a chat, right, Mr. Zhang Bin?"
After that, Li Tie's meeting address to Zhang Bin was always "you" or "Teacher Zhang Bin".
After the last chat, Zhang Bin bluntly said at the end of the show, "Maybe as we expected, he (Li Tie) has a little Xi and habitual restraint." ”
In addition, Zhang Bin also said a particularly connotative sentence:
"He is especially anxious for you to accept everything he has given you. ”
This time in Shenyang, the "home field", Li Tie is still very eager to make Zhang Bin accept everything he has created.
For example, he tried to create respect and friendliness towards the media. He continued to call Zhang Bin "teacher", and drove to the airport to pick up the airport for the first time, so that he was unsure whether the on-board ETC could successfully pass through the high-speed toll station.
In the afternoon of the same day, when the two drove to the "Li Tie No. 8 Football Park", Li Tie deliberately arranged the scene.
So there was a hip-hop conversation between the two in the car:
Zhang Bin: It's your employees who are doing the outside, right?
Li Tie: No, it's all about welcoming you. Came to the Celebrity Stadium for the first time.
Zhang Bin: Oh my god, it's over. Clearly organized traces, hahaha.
On his own turf, Li Tie gave Zhang Bin enough pomp and circumstance, and showed the high-quality turf of his own stadium through CCTV cameras.
I have to say, this is really a business genius.
In this fragment of the chapter, there is another rather interesting dialogue:
Li Tie: The cost of changing venues is very high, more than one million, which is a big cost, and all venues have to be changed.
Zhang Bin: Boss Li has to pay for it.
Li Tie: Work hard and make more money.
After promoting his own products, Li Tie continued to spare no effort to promote himself through the CCTV lens. "I'll take you upstairs later, it's a little memorial of my own. After saying this, he smiled shyly at Zhang Bin.
Perhaps, what he values is not only Zhang Bin himself, but the rich resources of the platform that Zhang Bin relies on, and the great empowerment that can be brought to him in the future.
He led Zhang Bin into the Hall of Honor, and through old photos, he recalled his childhood football days. And so another conversation emerged, which now seems to be meaningful:
Li Tie: You see, we use dirt (field) land, so it has nothing to do with the venue, just have a good coach.
Zhang Bin: Is your goal also a good coach?
Li Tie: I hope.
The intelligent Zhang Bin saw it in his eyes and remembered it in his heart, and inserted an incisive evaluation in this chapter:
"He expressed a lot of things that I hadn't wanted to see before. Perhaps the core is that he is different from others. This difference is not to say that I am showing off my differences, but to say, you see, these differences are objective, whether you are in his office, you see all his jersey collection, his collection of major historical moments, important games, it shows that he is an extremely caring person. So when he interviewed in Shanghai, he immediately told me that I, Li Tie, was a successful person. I have interviewed so many sports champions and stars, and no one directly says that I am a successful person, but he will use the essays he wrote when he was a child and compare them with his current life experience, and I have achieved all my pursuits and desires. ”
That's exactly what Li Tie is eager to show on national television — his past is successful, and his future is destined to be successful.
Subsequently, he led Zhang Bin into his personal office, made tea for Zhang Bin, and accompanied Zhang Bin to sit on the sofa to watch the women's football Olympic qualifiers, intending to show the outside world his modern insight and insight into the development of football. He said that every time he saw the unbelievable tactical arrangement of his idol coach Pep Guardiola, he would watch the video again and again, trying to find out why he did it.
Interestingly, even if he was busy watching and chatting about football, he did not forget to bring in the cooperative brand Jianlibao next to the tea tray - the attribute of "a little expert with goods" was once again exposed.
As we all know, since the "woman in black opened a room" incident broke by reporters when he was a player, Li Tie has been more resistant to the media. Li Tie has always refused to respond to the interview invitations of the "ordinary" media. Even whether his players can be interviewed by the "ordinary" media depends on his face and may receive a "not very convenient" reply.
In the face of the CCTV interview, Li Tie gave a warm response to the high-level reception. And in his office, there are also places reserved for Zhang Bin and another former CCTV host, Liu Jianhong.
An insider once revealed that his character is like this, he knows which people will help him, and he also knows how to please people who are useful to him.
It's a pity that this is not an extraordinary "great wisdom", just a poor "little wisdom".
Zhang Bin must have noticed something, and he summed up meaningfully at the end of the show:
"Today's interviews, including the one in Shanghai, we still don't seem that close to him, but I can feel from his expression, what he wants to give us, what he desperately wants to give us – different from others, different from everyone. ”
But as "Dream of Red Mansions" said: The agency was too clever to calculate, and it cost Qingqing's life.
In CCTV No. 5, people learned about "how Li Tie was made"; in CCTV No. 5, people will soon learn how iron was set on fire.
In "Dream of Red Mansions", it is said that there is a joy and sorrow. Sigh the world, it is difficult to decide!