Key takeaways
The low cost of video delivery can not only collect more product information in a short period of time, but also reach consumers in more scenarios, so more and more influencers are starting to sell through video. So what kind of influencers are more suitable for video delivery? What industries are suitable for entry? What should I choose? This report takes January 2023 to December 2023 as the analysis time window to analyze the current development of Douyin e-commerce video sales, and the strategy of video order explosion.
The performance of the little talent is outstanding, and the video conversion rate of the middle-waist talent is high
Xiaodaren has a bright performance in video delivery, with the largest number of videos released with goods, and among the middle-waist influencers with the highest sales, there are currently fewer influencers who try to bring goods with videos, and the number of videos released with goods is also low, but it has high playback and high sales
The sales of video delivery in the book education, pet supplies, and auto parts and motorcycle industries account for a high proportion
These three industries are all high-explosive industries this year, and the number of video delivery experts in the industry is relatively small, and the track has not yet opened
Source of the report:
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