Poster News Chief Reporter Zhang Wen reports
After a long wait, after nearly 5 years, "Celebrating More Than Years 2" finally started broadcasting, and on the first day of broadcasting, it earned enough broadcasts and topics, rushing to the top of the hot search list on many platforms, triggering a boom in watching dramas.
Among them, the ratings of CCTV's eight sets exceeded 2, and the number of Tencent video views exceeded 29 million, setting a new high in the number of broadcasts on the first day of the launch of new dramas in 2024. As of press time, the Weibo topic #Qingyunian2# has been read more than 1 billion.
The Weibo topic #Qingyunian 2# has been read more than 1 billion
The reporter found that at the same time as "Celebrating More Than Years 2" was on the air, many viewers complained about too many advertisements in the play on social platforms, saying that "five steps and one advertisement to celebrate more than one year, and a bunch of advertisements in ten steps", which rushed to the first place in the hot search on May 17. The reporter watched and found that "Celebrating More Than Years 2" did insert a lot of patch ads, and there was even a situation where the yogurt advertisement at the beginning and the yogurt implanted in the play competed with each other. At the same time, Tencent Video members can't skip these ads.
In addition, the reporter also found that "Celebrating More Than Years 2" was broadcast exclusively by Tencent Video on the whole network, and members updated 2 episodes at 19:30 from Monday to Friday, 1 episode at 19:30 on Saturday and Sunday, 4 episodes for the first update, and SVIP was the first to watch 1 episode.
The drama calendar of "Celebrating More Than Years 2" (Source: "Celebrating More Than Years 2" official Weibo)
This also means,Tencent video SVIP to watch one more episode than VIP,Tencent video members want to watch the same number of episodes,Need to upgrade to SVIP,And there are many ways to upgrade,For example:continuous monthly subscription,19 yuan for the first month,35 yuan per month after expiration; Consecutive seasons, 88 yuan in the first quarter, 98 yuan per quarter after expiration; Consecutive annual subscription, 288 yuan for the first year, 348 yuan per year after expiration, etc.
This also makes viewers doubt the value of video platform membership. "It's not easy to watch TV, with VIP, there is another SVIP!"
What is Tencent Video SVIP? What is the difference between Tencent Video VIP users? Tencent videoAPPThe introduction said,Tencent videoSVIP is Tencent video's monthly service launched on AuroraTV(Tencent videoTV),Compared with Tencent videoVIP,Increase the TV side-AuroraTVThe privileges,Rights and interests cover TV、Computer、Mobile phone、Tablet PC four screens。
The reporter noticed that Tencent Video SVIP membership package, the regular price of a single purchase is 50 yuan/month, 148 yuan/quarter, and 488 yuan/year. The regular prices of Tencent Video SVIP continuous monthly/quarterly/annual packages are 35 yuan/month, 98 yuan/quarter, and 348 yuan/year, respectively.
Tencent Video SVIP is the first to watch 1 episode
At the same time, the reporter found that as early as five years ago, when "Celebrating More Than Years" was broadcast on Tencent Video, it was dissatisfied with countless viewers because of the "paid advance on-demand" service, saying that it was "robbing money" and "not too ugly to eat", and was even sued by the audience in court.
Before that, Tencent Video had done this more than once for popular dramas. The same is true of the popular "Chen Qingling" in the summer of that year, spending money to become "SVIP" can unlock the finale in advance. Since then, popular dramas such as "You Without Secrets" and "Once Upon a Time There Was a Spirit Sword Mountain" have set up advance on-demand when they are approaching the finale.
In addition to causing complaints and dissatisfaction among netizens, related video platforms were even sued in court.
In December 2019, Lin Jian, a lawyer from a law firm in Shanghai, sued Tencent as a consumer in the Nanshan District People's Court of Shenzhen because he believed that Tencent Video's VIP membership service agreement had unfavorable terms for users, and then it was invalid because he believed that the relevant clauses of the Tencent Super Film and Television VIP Membership Service Agreement were exempted from the platform's own liability, aggravated consumer responsibilities, and excluded consumer rights.
At the same time, Lin Jian said that when Tencent promoted VIP membership services, it claimed that hot dramas should be watched in full, hot dramas should be watched in advance, and members would be free of ads, but as a VIP member, he could not watch the full episodes and needed to watch customized advertisements, so he demanded compensation of 10,000 yuan on the grounds of Tencent fraud.
On August 12, 2020, Lin Jian received the court's first-instance judgment. According to the judgment, the court confirmed that the relevant clauses in the "Tencent Super Film and Television VIP Member Service Agreement" that violated the mandatory provisions of laws and administrative regulations were invalid, but at the same time, the judgment found that Tencent's addition of "advanced on-demand" for members, and the inclusion of advertisements and other publicity for members were not fraud, and the addition of "member paid on-demand" clauses after the purchase of VIP members was valid, but it was not effective for the original member Lin Jian, and Lin Jian was compensated for the notary fee of 1,500 yuan.
And just two months before the verdict of the case was announced, the verdict of the "iQiyi Advanced On-Demand Case" has also been announced. At that time, "Celebrating More Than Years" was broadcast on Tencent Video and iQiyi at the same time, and iQiyi also launched the "paid advance on-demand" model.
Because he believed that the method of "paying for advanced on-demand" violated his legitimate rights and interests, lawyer Wu Shengwei sued iQiyi to the Beijing Internet Court.
On June 2, 2020, the Beijing Internet Court pronounced a judgment in court, finding that some provisions of the iQIYI VIP Member Service Agreement, which was updated on December 18, 2019, were invalid; Confirm that the clause in the VIP membership agreement on "advance on-demand" has no effect on Wu Shengwei; iQIYI Company provided Wu Shengwei with the rights and interests of "Golden VIP Member" on the iQIYI platform for 15 consecutive days, so that he could enjoy the right to watch the popular TV series and high-quality self-made dramas of iQIYI that have been updated on the iQIYI platform; iQIYI Company compensated Wu Shengwei for the loss of 1,500 yuan in notary fees.
In this regard, iQiyi officially said that the advanced on-demand mode is to meet the increasingly diverse content viewing needs of users, and thanks to the court of first instance of the Beijing Internet Court for not negating our exploration and attempt, affirming that "there is nothing wrong with the advanced on-demand model itself".
Judging from the judgments of the two advanced on-demand cases, the courts affirmed the advanced on-demand model launched by the video website. But in any case, the year following the "advance on-demand case", that is, in October 2021, Youku, iQiyi and Tencent Video announced the cancellation of the advanced on-demand service of dramas at the same time.
However, SVIP is the first to watch 1 episode, isn't it another form of "paid advance on-demand"?