Editor: Xiao Meng
Preface
In the history of China, the military coat has always been one of the symbols of the military, it represents the country's armed forces, symbolizes the country's security and stability.
In times of war, the military coat has become a symbol of the soldiers' bravery and fearlessness, defending their homes and the country.
Over time, military overcoats gradually integrated into the lives of ordinary people.
In the northern part of China, due to the cold climate, military coats have become a must-have warm clothing for people in winter.
It's not just a fad, it's a necessity.
With the continuous development of the times, people's living standards have been rising, cotton clothes and down jackets have gradually become people's warm equipment in winter, and military coats have slowly been "eliminated".
There is a saying that has been circulating on the Internet: fashion is a cycle!
Just as this winter is coming, the temperature has plummeted, and the military coat has come back, and in just a few days, the military coat has become the darling of this year's fashion circle.
"It's not that you can't afford a down jacket, but that a military coat is more cost-effective",
What's more, even foreigners have started the "military coat style" in their country, and they are amazed by the military coat!
Let's take a look at how the military coat came back to the fashion circle and how it became popular abroad?
The reason why military coats are all the rage
Nowadays, prices are rising, and workers are complaining: everything has risen, which means that wages have been "stable" for ten years.
Among them, down jackets are.
Many people find that people now basically sell down jackets, because down jackets are not only light, but also very warm, a few years ago, fortunately, ordinary people will buy cotton clothes to wear in winter, only a few people will buy down jackets, because the price of cotton clothes is cheaper than down jackets.
However, then, many problems with cotton clothes have also come out, cotton clothes are just bought when they are warm, washed with water several times, the more washed the warmth effect, and even the inside of the noodles will pile up.
It is precisely in this way that down jackets are slowly emerging, and more and more people choose to sell down jackets to wear.
A good down jacket can not only be washed, but also patted on the down jacket with a drying rack after drying, and the down inside the clothes will be instantly dispersed evenly, the warmth is as good as ever, and the "life" is also long.
As a result, people prefer down jackets more than cotton clothing, and every winter, people buy down jackets, and down jackets have become indispensable warm clothes in winter.
The more people buy, the better the down jacket market will be, but then the price is getting higher and higher year by year.
A good short down jacket can be sold for five hundred, six hundred, seven or eight hundred, not to mention a long down jacket, and the price is even as high as more than a thousand.
If the quality is good, there is nothing to say, but some unscrupulous merchants in the name of "white duck down" actually stuff some residual down in the clothes, and still sell them at a high price.
In recent years, online live streaming has risen, true and false, false and true, can you say that the clothes, shoes, and pants you bought in the live broadcast room have not been fooled?
After that, this year, people began to pursue "goose down jackets" from "down jackets", which have better warmth and higher prices!
Most college students, young people, and the audience of down jackets have been persuaded to quit by high-priced down jackets and goose down jackets.
It is in this situation that people have turned their attention to the military coat, which has become a weapon for keeping warm in the cold winter.
Its chunky material and tight weave are as heavy as a quilt, able to withstand the cold and provide warm protection for the wearer.
Today's young people seem to have no interest in pursuing fashion trends, for them, the cost performance of an object has become what they are pursuing.
The military coat is not only windproof and warm, but also affordable, with the popularity of the Internet, the military coat is popular again!
The domestic market for military coats is popular
Today's Internet is spreading very fast, plus people of all ages like to surf the Internet, brush Douyin, and like to shoot short videos of their life and post them on the Internet, so that more people can see themselves.
Who would have thought that whether it is ordinary people, contemporary college students, or even Internet celebrities, and celebrities, they have begun to wear military coats to shoot short videos.
This act undoubtedly attracted people's attention, and they followed suit.
Wearing a military coat to shoot a video, on the one hand, it is to attract attention and traffic, and on the other hand, these people really have a "soft spot" for military coats, and military coats are too warm.
Many contemporary college students, dressed in military coats that they think are warm, go to the classroom, and enter the classroom from the outside one after another.
This video has received a lot of attention and likes, the military coat with a price of no more than 100 yuan, driven by college students, has skyrocketed in sales, bringing the military coat of a hundred years ago back to the forefront of the trend.
It is a "conspicuous bag" to be worn by one person, and it is slightly embarrassing to wear it by two people, but a group of people wearing it is a transformation of the times that leads the trend.
Some merchants who sell military coats say that driven by college students, the sales of military coats are now 3-4 times that of usual.
With the popularity of military coats in the domestic market, it is unbelievable that the fire of military coats once "fired" abroad.
The military coat is "on fire" overseas
Unexpectedly, I thought it was just a domestic trend, but it turned out to be "planted" by foreigners.
This year, the green army coat exploded overnight on the cross-border e-commerce platform, and domestic "fashion coats" appeared in all corners of foreign countries.
In order for foreigners to place orders online, Cainiao International Express only takes five days to transport military coats from China to Europe, which is China's speed.
Some foreign friends who are traveling in China are wearing a military coat on their bodies, holding mobile phones, and happily taking pictures.
Not only that, but foreign celebrities have also put on military coats and gone online.
The director of "Dog God" and his wife filmed a video of them wearing military coats abroad, and even Cannes actors also wore military coats.
An Englishman in a military coat "showed off" on the Internet.
After feeling the practicality of the military coat, foreigners shouted: This is an "oriental fashion robe", and they don't want to take it off when they put it on!
The Western market defines the general's coat as the "Eastern calm market".
In foreign countries, there was a phenomenon of "hard to find a coat", and some foreigners would even ask their friends in China to bring him a Chinese military coat back.
This situation also allows those purchasing agents to find business opportunities, one or two hundred yuan of military coats, once the purchasing hands, the price immediately doubled, and even on the foreign Internet, the price of military coats reached 400 euros.
The popularity of military coats is not only because of its warmth and fashion characteristics, but also because of the oriental culture it represents.
The history and culture behind this garment fascinate people.
The popularity of Chinese military coats overseas is not only a fashion phenomenon, but also a manifestation of cultural exchanges.
Let's look forward to the development of this oriental fashion trend in the future, and believe that it will bring more surprises and creativity to the global fashion industry.