Text: Unknown philosopher
Unknown philosopher
Recently, McDonald's price increase has intensified, and the price of some McDonald's products has been raised for a long time, which is undoubtedly a stab in the back for many old customers, a small burger costs more than 10 yuan or even more than 20, and netizens have also said that they can't afford it.
But not only McDonald's, but also 3 yuan drinks are disappearing, and it is difficult to see 3 yuan drinks in supermarkets anymore.
Master Kong announced an overall price increase
Before, Master Kong's drinks were all two yuan and five prices, and it was 3 yuan in a blink of an eye, but now we have to accept a higher price. Many netizens said that they couldn't afford to buy drinks.
Recently, Hangzhou Dingjin Food Co., Ltd.'s notification letter has caused heated discussions on the Internet, and netizens have expressed that they feel stabbed in the back.
The notification letter is about Master Kong's drinks to be fully raised from November, the retail price is recommended to rise from 3 yuan to 3.5 yuan, and the large bottle of 1-liter drink will be upgraded from the original 4 yuan to 5 yuan.
The company also explained the reason, saying that now in order to alleviate the problem of rising costs, this is also a helpless move by the company.
In addition to the increase in labor costs that we know, there is also an increase in material costs that we don't know, mainly because the price of white sugar in the ingredients continues to rise, and the price this year is about 46% higher than the same period last year.
Moreover, the packaging fee of the bottle is not as cheap as we imagined, so this time the price increase is also a helpless move, for the sake of the current low efficiency, it was finally decided to announce the option of gradually promoting the price change in November this year. I also hope that the majority of consumers can understand.
Netizens' response to the 3 yuan drink on the Internet
Many netizens said that the price of drinks has risen, but their wages have not risen, so they feel as if they can't match these drinks very well.
Some netizens said that they were forced to quit drinking.
Some netizens said that they never drink drinks, only drink plain water. It doesn't matter if the price goes up or not.
Substitutes for beverages
Many people know that drinks are unhealthy, but many people can't live up to their appetites, so there are many good options here that can be used as a substitute for drinks, such as buying some tea leaves, which have a digestive effect on the body.
Drinking some honeysuckle tea can also go to the fire, which is a good choice for people with a strong heart all the year round, and some people have a profession that talks more, you can buy some loquat paste to soak in water, which can be relieved from time to time for the throat, and it is also a good choice.
When the cost performance of drinks is not high, you can consider milk or yogurt, which is also a drink but is relatively nutritious, at least much better than a drink made purely by flavors and additives.
Good milk has an important impact on one's own nutritional development, and it can also grow taller, which is a good choice for breakfast and as a drink.
There is no benefit to drinking too many drinks
The general composition of drinks is water and various additives, and many drinks without brands can not quench thirst but will have a bad effect on the body. Nowadays, there are many obesity diseases that are inseparable from the role of drinks, and obesity is the source of many diseases.
Secondly, drinking too much alcohol will also increase the probability of diabetes, and there are many fatty liver and so on, which are bad choices.
Many people buy drinks mainly to quench their thirst, but the sugar content of many drinks is too high, and when you drink most of the bottle, you find that it does not quench your thirst, but you may feel thirstier, so the actual meaning of many drinks is just to satisfy your mouth.
The reason for the price increase
Rising costs are a problem that all businesses can't avoid. Many beverage companies have said that their human and material costs are rising, and material costs are rising year by year, which is already an unacceptable cost this year.
The development of the milk tea industry is also an impact on the beverage industry, and it is necessary to adjust prices to increase profits. The milk tea industry in the mainland is developing rapidly, and the marketing has also done enough, many beverage companies have been unable to withstand the offensive and closed down because of the squeeze of the milk tea industry.
The development of the beverage industry and milk tea are opposite, basically all belong to beverages, so you can only choose one of the two. The profit of a beverage company is not much higher than that of milk tea, so I want to think about the price.
For many leading enterprises, the price adjustment will be relatively easy, because they have many audiences who have formed consumption Xi and it is difficult to adapt to other tastes, so it is easier for them to adjust the price now, which will make it easier for many people to accept.
What are the drinks that have not been raised
There was a very classic sentence in the previous paragraph that further expanded Master Kong's influence: It's not that small bottles can't afford it, but that large bottles are more cost-effective. It's about Master Kong's 3 yuan drink 500ml, which is a small bottle.
The 1L of a large bottle is only 4 yuan, and many people agree with this view, and many people say that they feel that it is affordable to drink and tastes good.
But now after adjusting the price, the big bottle of 4 yuan has become 5 yuan, and I feel that I have lost the original price, and the price of the freshly made milk tea I bought in the bubble tea shop is about the same.
In fact, there are still many drinks whose prices have not changed, and they are also large bottles, and the cost performance is also very good, which can be used as a choice in the future. Here are some of the drinks collected, and if you like it, you can recommend it to each other in the comment area.
For the time being, there has been no comprehensive price adjustment, and many netizens also said that the price of the drinks they buy here is still very low, and the price remains the same as before, and the price of many special supermarkets will be lower.
However, there are also many supermarkets where the price has risen, which means that Master Kong's price increase may be a partial pilot and then a comprehensive adjustment, but there is no comprehensive price change yet, and many people who like this bite can also rest assured to find a supermarket to drink a little now.
You can also choose it after adjusting the price
Many netizens said that they like to drink drinks very much, and they have formed a Xi for drinking drinks, but if they drink often, they may have to spend more money after the price increases.
So there are a few drinks that have not risen in price for the time being for everyone to choose, and everyone must have the same standard for better cost-effective drinks, you can refer to it.
The first is Wangwushan, 2.5 a large bottle, and many places also have 3 yuan, you can take a look.
There is also an explanation that the Coca-Cola we have been drinking has not increased in price much.
The impact of Master Kong's beverage price increase
Master Kong can be said to occupy a major position in the low-end beverage market for a long time, this price adjustment will undoubtedly have other impacts on consumers, many consumers may not be interested in Master Kong's drinks themselves, but a better choice at the right price.
After the adjusted price does not meet expectations, you will choose other 3 yuan products, although there may be a certain discomfort in the middle, but there are still many good drinks to choose from.
With the increase in prices, consumers have also developed a certain interest in many high-end beverages, and may buy a lot of drinks above 5 yuan, which will also open up the high-end beverage market and inject a trace of vitality into the high-end beverage market.Xi
The increase in the price of Master Kong may also lead to the price increase of other beverages. Many brands that have made great achievements in the beverage industry like Master Kong are happy to see the price rise, after all, it can make a little more profit.
In the case of the price increase caused by Master Kong, many companies will also respond to the price increase, so that it is easy to lose a large number of beverage products below 3 yuan on the market.
The rise in beverage prices will also make many people who are dispensable with drinks start to pick up water cups and drink water, which will have an impact on the future beverage market, after all, you don't need to spend extra money on the water you bring, and the cost is the water cup you bought.
epilogue
We were caught off guard by the backstab of Master Kong Beverage, but we also have a lot of product choices, just like McDonald's, there are many competing products, and we have a lot of room to choose. We ourselves are the masters of consumption, and we can make decisions whether we are suitable or not.
Although people's demand for food culture is increasing, and for the price increase of drinks, many people can also follow their own hearts and consider within their own ability, after all, drinks can not be drunk often, if you can't afford to hold a drink, picking up a water cup is also a good choice.
【Disclaimer】The process and pictures described in the article are all from the Internet, and this article aims to advocate positive social energy and no vulgar and other bad guidance. If it involves copyright or character infringement issues, please contact us in time, and we will delete the content as soon as possible!