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A high-profile case occurred in the social media world: a number of Internet celebrities, represented by Zhao Linger and Qu Bu, were sentenced on suspicion of using live streaming to make illegal profits. This is not just an isolated incident, but a profound reflection of the legal and ethical issues latent in the current live streaming industry.
Zhao Linger and Qu Bu quickly became popular on the Internet because of their unique personalities and styles, and their accounts have more than 2 million followers. Through frequent live streaming activities, they have started a "story of helping farmers" that is considered by the outside world to be full of positive energy. However, there is a grey chain behind this: using fictional stories and creating illusions to attract audiences, and then maximizing profits by selling counterfeit produce.
On September 20, 2023, the police in Liangshan Prefecture, Sichuan Province, reported at a press conference about the live broadcast of the Internet celebrity team with "Zhao Linger" and "Qu Bu" as the main members. In the name of helping farmers and providing high-quality original ecological products, the team actually sells counterfeit Daliangshan agricultural products to more than 20 provinces across the country, with sales of more than 10 million. In just a few months, Zhang, the owner of the Internet celebrity company behind the team, made illegal profits of more than 3 million yuan, and the illegal income of the two anchors also exceeded 700,000 yuan each.
The outcome of this case reveals the potential legal risks and ethical issues in the live streaming industry. It not only had a direct impact on the Internet celebrities involved in the case and their team members, but also caused the public to think deeply about the standardization of the online live streaming industry. As livestreaming becomes more and more popular in China, how to ensure its legality and compliance has become an urgent problem to be solved.
The cases of Zhao Linger and Qu Bu have also caused the public to re-examine the influence and responsibilities of celebrities on social media. Their actions not only harm the rights and interests of consumers, but also undermine the healthy development of the online live streaming industry. This case highlights the importance of the regulatory authorities in formulating relevant laws and regulations, strengthening industry supervision, and the social responsibilities that influencers and livestreaming platforms need to assume.
In the end, the People's Court of Zhaojue County, Sichuan Province tried the people involved in the case, and Zhang and 9 others were sentenced to fixed-term imprisonment ranging from 8 months to 3 years and 2 months. This verdict is not only a punishment for the defendants, but also a warning to the whole society: the online live streaming industry must operate within the legal framework to protect the rights and interests of consumers and maintain market order.