Since 2016, cable TV has been at a low point of development, with serious subscriber loss and continuous decline in market share. However, with the consolidation of the TV market and the improvement of technology in recent years, cable TV seems to be ushering in a unique counterattack, redefining its role in the digital age.
In November 2023, the state carried out a large-scale clean-up and rectification of the TV market, especially the removal of illegal TV software and products, clearing the way for legal TV service providers, such as cable TV and IPTV. This rectification has not only made the market more standardized and orderly, but also brought new opportunities for cable television. Recently, the government has carried out a rectification of the TV market, especially the implementation of strict control over TV boot advertising. This policy aims to improve the TV viewing experience and reduce inconvenience for viewers. This is a positive sign for the cable industry. This not only improves the user experience, but also creates a level playing field for cable TV. With other platforms restricted, cable TV's live TV and premium content became a key advantage in attracting users.
When it comes to technology, cable TV has its unique advantages. Compared with other TV services transmitted over IP, cable TV is able to provide a more stable and latency-free live streaming experience. This is especially important when watching live sporting events and big galas, making cable TV the preferred way to watch these events.
Although the rapid development of Internet TV has had a huge impact on cable TV, cable TV has not given up. It has gradually adapted to the environment of free competition in the market by improving the tariff structure, improving the quality of service and the level of technology. In addition, cable TV has also made efforts in content innovation and user experience to attract the younger generation of viewers.
Overall, cable TV is in a critical transition period. In the face of past challenges and current opportunities, cable TV has not only improved itself, but also grasped the new opportunities brought about by market consolidation. With the advent of large-scale events such as the Spring Festival Gala, cable TV will have the opportunity to once again prove its important position in the TV market. For cable TV, this is not only a sign of recovery, but also an opportunity to show the world its new attitude.