Some time ago, the uproar about the "small composition" incident of Dongfang Selection finally ended with Dong Yuhui's promotion and his own studio, and Sun Dongxu's dismissal and resignation as a non-executive director of the company.
On December 29, Sun Dongxu appeared in the live broadcast room of Oriental Selection 13 days after he was dismissed.
In the live broadcast, he laughed at himself and now pays more attention to expression management, always smiling, not too serious, and avoiding misunderstandings with unfamiliar friends.
He said that he had posted a very serious apology video before, with more than 50 million views on the whole network, which led to his current popularity being particularly high, but his reputation was low, and he felt particularly embarrassed. He also explained the previous "dropping the phone" incident again: "I really didn't drop the phone that day, I was in a more nervous and nervous state, and the performance that day was not the state in which I usually speak." ”
It is worth noting that at about 8 o'clock in the evening on the 29th, Dong Yuhui also updated the video on his personal account, announcing that his new account "Walking with Hui" will release the first self-made video at 12 noon on the 30th.
Previously, after the "small composition incident" continued to ferment, Dong Yuhui's identity changed from "anchor with goods" to "senior partner of Oriental Selection", and was appointed as the cultural assistant to the chairman of New Oriental Group and the vice president of New Oriental Cultural Tourism.
On the evening of December 18, Dong Yuhui returned to the Dongfang Selection live broadcast room and broadcast live with Yu Minhong in the same frame. Yu Minhong announced that a month later, Dong Yuhui will set up a separate live broadcast room and establish a studio for him.
On December 22, Hehui Walk (Beijing) Technology Co., Ltd. was established, and the legal representative was Dong Yuhui. With a registered capital of 10 million yuan, its business scope includes fresh meat retail, online culture management, performance brokerage, etc. It is worth mentioning that the company's registered address is in the same building as Dongfang Preferred (Beijing) Technology Co., Ltd., an affiliate of Dongfang Selection.
Dong Yuhui once said that his personal studio is not a platform opened for him alone, and it is still 100% controlled by Dongfang Selection, and the GMV of the new account is included in Dongfang Selection's financial report.
According to media reports, the holding company behind Dong Yuhui's new company is Beijing New Oriental Xuncheng Network Technology Co., Ltd., the legal representative is Sun Dongxu, and Yu Minhong is the actual controller.
On December 26, Dong Yuhui's new account "Walking with Hui" has been certified by the platform, and the authentication information is "Walking with Hui (Beijing) Technology Co., Ltd." Currently, the account has 1.966 million followers.
At the same time as Dong Yuhui was promoted and a new company was established, on the evening of December 17, Dongfang Selection announced on the Hong Kong Stock Exchange that Sun Dongxu was dismissed as chief executive officer and executive director. However, on the list of board members attached to the announcement, Sun Dongxu is still listed as a non-executive director.
On December 22, according to the announcement of Oriental Selection, Sun Dongxu has resigned as a non-executive director of the company, effective immediately.
According to the announcement, Mr. Sun's resignation was due to his mismanagement of the Company's brand and reputation in view of the recent public opinion turmoil. The Board is of the view that Mr. Sun's resignation will better safeguard the interests of the shareholders of the Company.
On December 23, Yu Minhong revealed in the comment area that Sun Dongxu would not leave Dongfang Selection.
On December 29, Sun Dongxu appeared again in the live broadcast room of Oriental Selection, which attracted heated discussions among netizens.
Many netizens expressed "support for Xiao Sun", "hope he cheers up and develops well", "It didn't sell badly, but it made people feel very sincere". But some netizens questioned "it's all bitter meat" and "self-directed and self-acting Bo traffic".
According to Nine News