Original title: CCTV-17 Public Welfare Exhibition|"Pepper Bank" promotes income increase and creates a benchmark for the whole industrial chain of China's hot work industry!
The China Agricultural Film and Television Center, together with relevant media and industry organizations, jointly organized the implementation of the "Rural Revitalization Empowerment Plan (2023-2025)". This issue of CCTV-17 public welfare exhibition focuses on Hainan Agricultural Reclamation Hot Crop Industry Group Co., Ltd., and 100+ typical cases will be broadcast one after another.
Background of the case
Hainan Agricultural Reclamation Hot Crop Industry Group Co., Ltd. (hereinafter referred to as Hot Crop Group) is a wholly-owned secondary enterprise under Hainan Agricultural Reclamation Holding Group, with a development history of nearly 70 years and a brand heritage of 37 years, and is the third largest reclamation area in China. The company operates with the "whole industry chain", and has built national well-known brands such as Mushan Coffee, Baisha Green Tea, Baima Junhong, Jinding Wuzhishan Big Leaf Seed Tea, Changnong Dapo Pepper, etc., and has successively won many titles such as China Good Agricultural Practices (GAP) certification, National Geographic Protection Indication Product, Export Food Production Enterprise, Green Food, Hainan Famous Trademark and "Carbon Neutrality" Certification.
The main problem solved
With the development model of "leading enterprises + bases + farmers", we will stabilize the prices of agricultural products and enhance the enthusiasm of farmers for planting, develop the village collective economy with the model of "company + base + village collective" and promote rural employment, and promote the combination of agricultural industry and cultural tourism industry to continuously enhance the influence of agricultural brands. It solves the problem of low overall economic efficiency of peasant households and slow progress of agricultural industrialization.
Main practices
Establish a "pepper bank" to drive farmers to increase their incomes and become rich. In 2022, Hot Crops Group guided its subsidiary, Haikou Dongchang Pepper Co., Ltd., to establish a "pepper bank" to collect and store farmers' pepper raw materials in the mode of "pre-sale + subscription payment", effectively improving the intensification of pepper raw materials and solving the problems of farmers' sales difficulties and shortage of funds. At the same time, Hot Crops Group also cooperated with China Economic Information Service to release the "Xinhua Hainan Agricultural Reclamation-Pepper Price Index" to set a price benchmark. The purchase price of "Pepper Bank" is higher than the average level in Hainan, which has played a leading role in increasing farmers' income and getting rich, and promoted the international influence and discourse power of China's pepper industry.
Help develop the village collective economy and share the development dividends in a variety of ways. In 2020, Hot Crops Group and the People's Government of Limushan Town will integrate land reclamation to develop the village collective economy with the model of "company + base + village collective", and drive the common development of 317 poor households and enterprises in the poverty-stricken mountainous area of Limushan from the aspects of industrial dividends, labor and employment, and technical support, so that poor households can continue to enjoy the dividends brought by the development of the coffee industry.
Promote the integration of agriculture, culture and tourism, and promote prosperity through industrial linkage. Actively promote the integrated development of tea tourism and coffee tourism, promote the construction of standardized production demonstration parks, build "tea garden towns" and "coffee sharing farms", realize the promotion of tourism with agriculture and the strengthening of agriculture with tourism, continuously enhance brand influence, stimulate the economic vitality of rural development, empower and increase the efficiency of the common development of local rural revitalization and land reclamation integration, and write a new chapter in rural revitalization in the new era.