What brand is so rigid that it has been exposed, and employees are not afraid to wash their feet in the workshop? The answer is Moutai.
Recently, the need to step on koji with your feet in the production process of Moutai has been turned over again.
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A few days ago, a group of photos of suspected Moutai employees washing their feet suddenly circulated on the Internet.
In the picture, a group of female employees wearing floral overalls and flower headscarves are sitting on a small wooden bench, stepping on the footbasin, preparing to wash their feet with petal water.
If such a scene is not enough to understand, the following photos can visually illustrate the responsibility of these female employees to step on the koji in order to make sake.
According to netizens familiar with the matter, this is the preparation of a process in the brewing of Moutai, which has been established for many years.
Some netizens picked up the photos of Moutai in the process of stepping on the koji before-
After seeing the famous sauerkraut incident, the public's negative impression of stepping on fermented food can be said to be quite profound.
has accompanied many Internet addicted teenagers for a convenient supper, Laotan sauerkraut instant noodles, which was all the rage because of its sour taste, but its sales declined after the sauerkraut incident was exposed, and it was even completely boycotted. Many consumers still have palpitations when they see Laotan sauerkraut instant noodles on the shelves, and they dare not start.
It can be seen that the traditional process of fermentation by foot was born in the past when food hygiene standards were not unified and standardized, and now it is too acceptable to modern people.
After the exposure of Moutai's "girl's footwashing photos" this time, unlike the original news of Laotan sauerkraut's foot stomping, although this news did not attract any bad reviews for Moutai, some people also asked: Why do you have to use your feet to "massage" the food that enters your mouth?
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In fact, in the documentary launched a few years ago, Moutai has generously introduced the traditional craft of stepping on koji with bare feet to the public: because female employees are light in weight and skillful, they can step on the koji that is tight on the outside and loose on the inside, which is an effect that cannot be achieved by rigid and rigid machines, and it is also an indispensable part of making Moutai, so Moutai has been using this procedure.
In addition, the craft of "foot koji" has been passed down for thousands of years and has a long history, so we should not criticize it because we do not understand it.
After understanding this meaning, netizens turned from shock to understanding about the barefoot trampling exposed by Moutai. More curious netizens dug out Moutai's strict standards for recruiting female workers, and asked 211 university graduates by name, with an annual salary of up to 150,000.
Although the authenticity of this recruitment notice is questionable, there is no doubt about the layers of the Moutai koji manufacturing process.
In addition, unlike the rumors, barefoot braiding is a high-intensity and labor-intensive job, and it is not a gimmicky process to objectify women.
The female employees hired after layers of screening need to carefully disinfect their feet first, and then use flower petals to increase the fragrance and taste, and then step on the koji in accordance with the regulations, highlighting the charm of traditional craftsmanship, which not only has a better flavor, but also is one of the important parts of Moutai culture.
Therefore, browsing the comment area of related news, there are more voices of approval. Netizens said that Laotan sauerkraut can't be eaten, but Moutai can be drunk! After all, it is Moutai, and there must be a reason for doing so!
With the same high quality and a very high national reputation, Moutai's public opinion crisis is self-defeating.
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Seeing this, some people may ask: The same "foot craft", why is there such a big difference between the public opinion of Laotan sauerkraut and the public opinion of Moutai stepping on the song?
The reason why netizens were angry when the sensational soil pit sauerkraut was caused by the sauerkraut bun with clean surface was that the gimmick of Laotan sauerkraut was actually a dirty sauerkraut that was stepped on at will.
is also stepped on with the foot, and the process of Moutai is placed at the beginning, and there are sterilization and disinfection processes in the back.
And the "soil pit sauerkraut" foot stepping is almost the last step, the workers' unsterilized feet, littered cigarette butts, and spitting phlegm, which make people extremely disgusting at a glance.
On the other hand, Moutai insists on manually stepping on koji not to reduce costs, and the stepped koji needs to be cooked at high temperature many times during the fermentation process. Finally, the final liquor is not filtered directly from the koji, but evaporated through the air, without any direct contact with the koji that has been touched barefoot, and the process is transparent, and the public does not have to worry about hygiene at all.
It can be seen that brands that are trusted by consumers have their own strict quality management that has been making mistakes for several years.
In addition, the brand usually pays attention to showing the product technology, promoting the brand culture, and deepening consumer awareness, such as Moutai, which announces the brewing process, and Weilong spicy noodles, which shows the hygiene of the production workshop, can make a public opinion crisis disappear silently at a critical moment that may be misunderstood.