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The kumquat selected and sold by Dongfang was accused of false publicity

author:Henan Business Daily

Recently, popular science blogger "Fruit Hunter Yang Xiaoyang" released a video saying that Dongfang Selection was suspected of false propaganda.

The kumquat selected and sold by Dongfang was accused of false publicity

According to Yang Xiaoyang, Dongfang Selection marked the kumquat products it sells as "big fruit" in the promotion, but the actual weight of the product is only 15g-20g, which belongs to the category of "medium fruit". This practice of down-specifying shipments is clearly a commercial practice that treats consumers as easy targets for deception.

At the same time, Yang Xiaoyang pointed out that Dongfang Selection's sale of the so-called "big fruit" at a lower price is actually opportunistic under the manipulation of capital. He worries that this kind of price war will not only lead to "cheap fruit hurting farmers", but will also plunge the entire industry into a whirlpool of vicious competition.

In addition, Yang Xiaoyang also exposed a serious problem in Dongfang Selection's promotion of products. Although the promotional materials claim to be kumquat from Rong'an, the actual sale is "crispy kumquat" that is not produced in Rong'an County. At the end of the video, the supporting unit is marked as the relevant department of Rong'an County.

Under the video, some netizens in Guangxi commented, "The expression in the live broadcast room of Dongfang Selection is indeed wrong! I left a message in the comment area of their live broadcast to correct it, but it had no effect (maybe there are too many barrages)"

Through investigation, the reporter found that there are currently 3 kumquat products on sale in Dongfang Selection, and the controversy is that Dongfang Selection's "'Selection Self-operated' Oriental Selection Guangxi Crispy Kumquat 3 catties" commodities show that 186,000 have been sold, and there are 12-15g and 15-19g specifications for 3 catties of single fruits, and the prices are 29.9 yuan and 36.9 yuan respectively. In the product information column of the product, it is clearly stated that the origin is from Rong'an County, Guangxi Zhuang Autonomous Region.

The kumquat selected and sold by Dongfang was accused of false publicity

It is worth noting that this product has not been marked with medium fruit or large fruit on the purchase interface, but in its evaluation area, it shows that 12-15g is medium fruit and 15-19g is large fruit. In a Taobao store called "Rong'an Kumquat Official Flagship Store", the 3 catties of Rong'an Slippery Kumquat are 30-35 pieces per catty, that is, the specification of a single fruit is 14-17g, and the actual price is 47.8 yuan.

The kumquat selected and sold by Dongfang was accused of false publicity

Subsequently, the reporter called the Agriculture and Rural Bureau of Rong'an County, Liuzhou City, and the staff told the reporter that only varieties such as "Slippery Kumquat" and "Crispy Honey Kumquat" were produced in Rong'an County, and "Crispy Kumquat" was produced in Guilin.

In this regard, the official customer service of Dongfang Selection responded that crispy kumquat is the name of the product, describing the crisp characteristics of the product, which is produced in Rong'an, Guangxi, and you can place an order with confidence.

On December 26th, "Fruit Hunter Yang Xiaoyang" spoke again in the comment area: @东方甄选 It's not a big problem in itself, you can just face up to the response and rectification, you have to take the small road and let me delete the video? If you can't solve the problem, solve the person who raised the problem? If you do something wrong, you won't be ashamed to be beaten upright, and if you have to play tricks, I will only accompany you to the end.

The kumquat selected and sold by Dongfang was accused of false publicity

The reporter tried to interview "Fruit Hunter Yang Xiaoyang" for more details, but the other party said that it was inconvenient to be interviewed.

According to the official account of Oriental Selection, from December 28th to 31st, Oriental Selection Guangxi will be broadcast. As of press time, Dongfang Selection has not responded to this matter.

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