Dong Mingzhu, a strong woman in the business world, is a controversial entrepreneur. In her business journey, there have been both brilliant achievements and difficult setbacks. 2023 will be a year of water reversal for Dong Mingzhu. The huge pit of new energy investment, the controversy over corporate governance, and the ridicule of product design, this series of setbacks made Dong Mingzhu's dream of a business empire out of reach. However, this indomitable strong woman did not give up, and her next battle is not to be coerced by dealers and lay a smooth online sales channel.
Dong Mingzhu's business road is full of ups and downs. She had wanted to get a share of the mobile phone market, but the sales were not ideal, and she invested in new energy, but she encountered the embarrassing situation of the boss absconding with the money. These successive setbacks made her dream of a business empire out of reach. However, she was not discouraged by this, but instead challenged her limits again and again. This indomitable spirit may be the key to her ability to establish herself in the business world for many years.
At a general meeting of shareholders in 2016, Dong Mingzhu said angrily: "What can I do if I don't give you dividends for 5 years, the more I give, the more I talk, I give you 18 billion in two years, isn't it enough?"
Dong Mingzhu was originally optimistic about the new energy track, and she was ready to let Gree invest 13 billion yuan to acquire a new energy company called "Zhuhai Yinlong". However, the small and medium-sized shareholders collectively objected, and Dong Mingzhu was angry and decided to pay 2 billion out of his own pocket to acquire 22% of Zhuhai Yinlong's shares. However, the chairman of Zhuhai Yinlong absconded with the money, which made Dong Mingzhu's investment fall into a huge pit.
In order to fill this huge hole, Dong Mingzhu turned to Gree again, and this time she hoped that Gree could invest 1.8 billion yuan to acquire 30% of Zhuhai Yinlong's shares. However, this time the shareholders still disagreed, and Gree's market value fell by 13 billion in one day. The triggering of this huge wave overshadowed Dong Mingzhu's previous controversies.
After Gree acquired Zhuhai Yinlong, it was renamed "Gree Titanium". But two years have passed, and Greti did not usher in the expected Jedi counterattack, but instead lost 1.2 billion. Dong Mingzhu's investment of 2 billion has only a market value of 200 million. Of the 1 billion invested by her friends, there is only 100 million left in the market value. These friends began to pressure Dong Mingzhu to return their investment.
Dong Mingzhu turned to Gree again, hoping that the company could invest another 1 billion to acquire Gree Titanium. But this time, the shareholders completely stopped and sold a large number of Gree shares, causing Gree's market value to evaporate by 15 billion. After this turmoil, Dong Mingzhu's dream of a business empire can be said to be shattered.
However, this strong businesswoman did not give up. In her pursuit of diversity, she has encountered setbacks again and again. But she was never defeated, but instead challenged her limits again and again. In her next battle, she will lay a smooth online sales channel to get rid of the coercion of dealers.
In Dong Mingzhu's business journey, she has not only shown strong leadership, but also exposed the company's shortcomings in governance and employee training. She had been hell-bent on building a diversified business empire, but her investment in the new energy sector had been hit hard. At the same time, her practices in corporate governance and employee training have also sparked controversy from the outside world.
Dong Mingzhu has always been a controversial figure. She trained female employees with her heart, but when they wanted to become Internet celebrities, they were accused by Dong Mingzhu of "Internet celebrities who only want to make more money are no different from the walking dead", which caused dissatisfaction among employees. She cultivates male employees with her heart, but her excessive admiration for them makes her feel uncomfortable. She personally handled the product design, but planted glowing roses on the air conditioner, and was ridiculed for her cheap aesthetics.
Despite repeated setbacks, Dong Mingzhu is still firmly on the road of business. Her success in the field of air conditioning has allowed her to gain a foothold in the business world. The setbacks in the field of new energy have made her realize the risks of diversification. But she never gave up, but challenged her limits again and again.
Dong Mingzhu's business legend will continue to be written. In the days to come, she will continue to explore new business areas and continue to try to diversify. She will meet the challenges with an indomitable spirit and write her own business brilliance.
In general, Dong Mingzhu's business road is full of ups and downs. In her pursuit of diversity, she has encountered setbacks again and again. However, she was not discouraged by this, but instead challenged her limits again and again. This indomitable spirit may be the key to her ability to establish herself in the business world for many years. Dong Mingzhu's business legend will continue to be written.