Shenzhen News Network, December 26, 2023 (Reporter Lin Hengxin) "How to save water bills for household water?", "How to settle for non-local insured people to come to Shenzhen for medical treatment?", "In the field of government procurement, what are the measures to help the development of small, medium and micro enterprises?...... These questions, which are closely related to the lives of citizens and the development of enterprises, can be found in the "Shenzhen Government Online" interview series (hereinafter referred to as the online interview column) "Government and People" and "Government and Enterprise Communication".
The online interview column is hosted by the General Office of the Shenzhen Municipal People's Government and the Shenzhen Municipal Government Service Data Administration, aiming to strengthen policy publicity and interpretation, and build a bridge between the government and citizen enterprises. On the morning of December 14, under the guidance of the Shenzhen Internet Industry Federation, jointly sponsored by Shenzhen Press Group, Shenzhen Internet Media Association, and Shenzhen We-Media Association, and hosted by Shenzhen News Network, the online interview column won the "2023 Shenzhen Internet Most Influential Column Award".
Stimulate innovation vitality and empower high-quality development of enterprises
The Central Economic Work Conference pointed out that it is necessary to adhere to high-quality development as the last word in the new era, completely, accurately and comprehensively implement the new development concept, and promote the economy to achieve effective qualitative improvement and reasonable quantitative growth. Promote the development and growth of private enterprises, and implement a number of measures in market access, access to factors, fair law enforcement, and protection of rights and interests.
As the "first city of China's private economy", Shenzhen has tens of thousands of small, medium and micro enterprises. Promoting the innovation and development of enterprises has become an important topic for Shenzhen to promote economic and social development. With the theme of "Promoting High-quality Development", the 2023 online interview column "Government and Enterprise Communication" will invite the Municipal Finance Bureau, the Municipal Bureau of Industry and Information Technology, the Municipal Bureau of Commerce and other departments to conduct interviews with enterprises, interpret policies, and "chat" about solving enterprise problems through exchanges and interactions with enterprises.
The scene of the "Government and Enterprise Communication" activity. (Image source: Shenzhen News Network)
In February 2023, Shenzhen introduced 20 measures to further support the relief and high-quality development of micro, small and medium-sized enterprises. What measures have been taken in the field of government procurement? How can micro, small and medium-sized enterprises participate in government procurement? "Government and Enterprise Connect" invites the main person in charge of the Municipal Finance Bureau to interpret the policy online around "optimizing the business environment for government procurement and supporting the development of small, medium and micro enterprises", so that more small and medium-sized enterprises can understand the policy and participate in government procurement.
In recent years, Shenzhen's private listed companies have continued to grow and develop, and many enterprises have achieved leapfrog development through listing and financing. In 2022, Shenzhen added 42 new domestic and foreign listed companies, ranking first in the country in the number of listed companies on the Shenzhen Stock Exchange for 32 consecutive years among large and medium-sized cities in China. Behind this series of figures, there is the silent support of Shenzhen for many years to vigorously promote the listing of enterprises to do better and stronger services. "Government and Enterprise Connect" invited the main person in charge of the Shenzhen Municipal Bureau of Industry and Information Technology to help the development of enterprises around the "Xingyao Pengcheng", communicate with the representatives of enterprises online, and interpret and publicize the "Xingyao Pengcheng" and other enterprise assistance platforms and a series of service mechanisms. Through online exchanges, we collect valuable opinions and suggestions from enterprises, absorb research, and continuously improve the service level and business environment construction of enterprises in the city.
In 2023, the "Government and Enterprise Connect" will also interpret the policies of the "Single Window for International Trade" and the "Transportation Network of the 20 Advanced Manufacturing Parks", and empower the high-quality development of enterprises through the interpretation and publicity of policies.
Solve people's livelihood problems and create a high-quality life for citizens
The Central Economic Work Conference pointed out that the people's livelihood should be effectively guaranteed and improved. We must insist on doing our best, doing what we can, and holding on, accurately, and firmly adhering to the bottom line of people's livelihood. In order to enhance the interaction between the government and the public, the 2023 online interview column "Government and People" series, with the theme of "creating a high-quality life", will set up interview themes around the hot livelihood issues that citizens are concerned about, and invite relevant departments to interpret policies.
"Water" is a major issue related to people's livelihood. The Shenzhen Municipal Water Affairs Bureau answered questions from netizens online in the form of online interviews, responding to hot questions such as "How to charge for the new household water management measures?" and "Will a large family population have an impact on water and electricity?" In order to continue the effect of the interview, the Municipal Water Affairs Bureau innovated publicity methods to ensure that the preferential policies better benefited the general public by distributing handling guidelines, producing promotional videos, and conducting on-site publicity and acceptance in the community.
The scene of the "government and people" activity. (Image source: Shenzhen News Network)
In the case of the increasing frequency of citizens using electric bicycles, "Zhengmin Tong" invited the main person in charge of the Traffic Police Bureau of the Shenzhen Municipal Public Security Bureau to conduct an online interview on the rectification of traffic travel, and introduced the four types of registration service points launched in the city by "traffic police, postal services, communities, and sales stores", as well as a series of convenient measures such as "notification and commitment system for certification matters" and "purchase and license plate purchase" in sales stores. Hot issues such as cross-city registration and national standards for electric bicycles were also answered in detail in the program.
The scene of the "government and people" activity. (Image source: Shenzhen News Network)
With the increasing number of migrant workers in Shenzhen, the settlement of medical insurance in different places has also become a hot topic. In 2023, 312,700 insured people from other provinces and cities will receive direct settlement for medical treatment in Shenzhen, an increase of 93.9% over the same period last year. The main person in charge of the Shenzhen Municipal Medical Security Bureau answered the medical insurance questions that the people are most concerned about live, including "the people who need to file for medical treatment in other places" and "the method of direct card settlement for Shenzhen insureds in other places...... Directly hit the pain points of medical insurance problems and answer the concerns of citizens. After the live broadcast ended, many citizens continued to leave messages under relevant tweets, raising their doubts. The Municipal Medical Insurance Bureau also replied to these messages in detail, so that the public had a deeper understanding of the medical insurance policy.
Benefit the people's livelihood and solve people's worries. From the breakthrough of people's livelihood problems one by one to the creation of a good business environment for Shenzhen enterprises, the online interview column not only builds a bridge of communication, but also confronts the problems in the form of interviews, prompting relevant departments to make a special list and solve the troubles raised by citizens and enterprises one by one, such as difficult travel and expensive water bills in urban villages.
The website is integrated with new media to continuously optimize content and services
With the development of new media, online interview columns have also taken an innovative step in the integration of traditional websites and new media. Since 2022, in addition to the live broadcast on the online website of the Shenzhen government, the online interview column has also been simultaneously published on the "i Shenzhen" official account, various organizers, media and websites, broadening the channels for communication between the government and private enterprises. At the same time, in terms of content presentation, new media forms such as long pictures, comics, and short videos have been added to convey policy interpretation in a more vivid form and shorten the distance with citizen enterprises.
In addition, the online interview column attaches great importance to the communication and interaction between government departments and citizen enterprises. During the live broadcast, citizens and enterprises asked questions online, and government departments answered questions online; after the live broadcast, citizens and enterprises could also leave messages in relevant tweets, and government departments also kept a close eye and gave feedback in a timely manner. Through the interaction of the online interview column, the government departments interpreted and publicized the policies, and the citizen enterprises provided valuable public opinion reference for the government. Here, citizens are not only listeners, but also participate in the discussion and formulation of policies, and are the direct transmitters of people's voices and opinions.
Next, the online interview column will also consider introducing more intelligent and personalized elements, such as intelligent classification and rapid response to hot issues of concern to citizens and enterprises through artificial intelligence technology, and the use of big data analysis to interpret citizens' hot needs and feedback, so as to provide more accurate and efficient information services.
Interview topics are open for calls