Recently, former Meizu executive Li Nan posted on social platforms, raising some questions about the price strategy of Xiaomi mobile phones. He believes that Xiaomi's reliance on China's cost advantage to sell phones with high-end specs at low prices is "anti-consumerism."
As an industry insider, Mr. Li Nan is qualified to put forward his views on industry phenomena. However, we must also understand that any evaluation is inevitably subjective, and it is necessary to distinguish between facts and opinions. It's some of my thoughts. First, the low-price strategy of manufacturers such as Xiaomi does rely on China's advantages in the industrial chain, but it also allows more consumers to enjoy mobile phones with higher configurations. This is of positive significance for expanding domestic demand.
Second, the added value of mobile phones is not only in performance, but also in quality, design, localization services, etc. Major brands are making a difference in these areas. Xiaomi is also constantly improving its ecological chain to enhance the user experience. Third, consumer groups do affect brand positioning. But the distinction between "high-end groups" and "low-end groups" is too arbitrary. Consumers' right to choose should be respected. Brands should be taught according to their aptitude and adapt to different levels of consumer demand.
In general, adhering to an open and inclusive mentality and looking at industry phenomena objectively and rationally are helpful for brand development. Just as we should not take any consumer lightly, we should not judge any brand unfairly without sufficient evidence.
The above is a little reflection on this matter, and I hope to correct the shortcomings. I believe that reflection and mutual learning can promote the progress of the entire industry, and I hope that Meizu will continue to carry forward the spirit of independent innovation and create new glories.
In general, adhering to an open and inclusive mentality and looking at industry phenomena objectively and rationally are helpful for brand development. Just as we should not take any consumer lightly, we should not judge any brand unfairly without sufficient evidence.
The above is a little reflection on this matter, and I hope to correct the shortcomings. I believe that reflection and mutual learning can promote the progress of the entire industry, and I hope that Meizu will continue to carry forward the spirit of independent innovation and create new glories.
Fierce business competition is the norm and should not be left to complain. Meizu used to be a leader in the industry, but later it made mistakes in terms of products and channels, resulting in a continuous decline in market share. It is hoped that when reflecting on the process of success and failure, Meizu will abandon complaints, rationally analyze its own shortcomings, and strengthen innovation in R&D and management.
The development of any brand and enterprise depends on its own efforts. Meizu shouldn't blame Xiaomi and consumer preferences too far-fetchedly. The reason why Xiaomi has been able to grow rapidly in the past ten years is not only due to its price strategy, but also to its own advantages such as unique "rice noodle culture" and supply chain management. Facing up to the gap and forging ahead is the right mentality for competitors.
The diversification and segmentation of the consumer market is becoming increasingly prominent. Different consumer groups and individuals have their own rational judgments. Brands need to be tailored to their aptitude and offer choices that suit different consumer preferences. "High-end" vs. "low-end" is itself subjective. Segmenting consumer groups actually limits their own market space to a certain extent.
The new year is coming, let us hold a mutually learning, mutual benefit and win-win attitude, and contribute to the high-quality development of China's economy. I believe that continuous efforts will eventually bear fruit and everything will be fine!
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