Sohu Entertainment News Tianyancha App shows that recently, Shanghai Ningchuan Culture Media Co., Ltd. was fined 120,000 yuan by the Shanghai Jing'an District Market Supervision and Administration Bureau for illegally publishing veterinary drug advertisements.
The reason for the punishment shows that after investigation, Boehringer Ingelheim Animal Health (Shanghai) Co., Ltd. signed a contract with the intermediary party in order to promote the "Broadline" veterinary drug it sold in the relevant promotion of the TV series produced by Ningmeng Film and Television, and then the intermediary signed a contract with Shanghai Ningchuan Culture Media Co., Ltd., a wholly-owned subsidiary of Lemon Film and Television, and agreed that Ningchuan Company would arrange artist A and talent B to shoot the above-mentioned veterinary drug video advertisement. Talent B brokerage company signed contracts separately, shot advertisements and published them on online platforms. Ningchuan Company actually planned, filmed and produced the above-mentioned advertisement, which constituted the publication of illegal advertisements for veterinary drugs in the name or image of the user.
According to public information, artist Xu Mengjie participated in the filming and release of the above-mentioned brand advertisement. In addition, the online platform ID in the above punishment is also Xu Mengjie's account.
Tianyancha information: https://www.tianyancha.com/company/4545137854