The Chongqing Industrial Culture Development Work Symposium was recently held in Yuelai Crops (formerly Chongqing Jiangbei Fertilizer Factory), marking a new chapter in the history of this abandoned industrial zone. At this symposium, Yuelai Crops became the double honor winner of the "Third Batch of Municipal Industrial Heritage" and "Chongqing Industrial Cultural Tourism Demonstration Base", adding color to the Liangjiang New Area.
Yuelai Crops, the name sounds like an interesting farming brand, but in fact, it carries a rich memory of the development of Chongqing's modern industrial culture. The original Jiangbei Fertilizer Plant was built in 1969, which was an important historical node that ended the whole of Chongqing without nitrogen fertilizer. In August 2016, the plant was officially shut down and relocated, but Yuelai Investment Group launched a unique "micro-renewal" to revitalize this industrial heritage by preserving the original architectural style, spatial scale, road system and green system.
The project of Yuelai Crops is located in Yuelai International Convention and Exhibition City, which was formerly a coke plant built with the assistance of the former Soviet Union. In the whole process of protective development, the project team took the concept of "building history development as the main line, telling the past, present and future of the project", basically retained the style of the original building, and at the same time built it into a new cultural and artistic highland integrating cultural and artistic blocks, cultural characteristic exhibition halls, museums, art galleries, characteristic homestays, and art consumption.
The success of this project lies in the combination of traditional industrial culture and modern urban development, and the redefinition of the meaning of crops by deeply exploring the historical and cultural connotations and nourishing the modern urban spirit in the way of art and culture. Yuelai Crops continues Chongqing's industrial memory in a unique way, through the means of "micro-renewal", which not only retains the uniqueness of historical buildings, but also endows them with modern urban functions.
Yuelai Investment Group said that they will dig deep into the historical and cultural connotation of Yuelai crops and promote a deeper integration of industrial culture and design, culture and art. The project will become an exhibition area for the preservation of industrial heritage sites, and at the same time showcase the city's historical heritage to citizens and tourists in the form of cultural and artistic districts and fairs.
The whole story of Yuelai Crops is like a novel about urban renewal and inheritance, and every "micro-update" is a tribute to history. Every brick and building here carries the city's past, and through the efforts of Yuelai Investment Group, these industrial heritages have become the city's new business card, injecting new vitality into the Liangjiang New Area.
The rise of Yuelai Crops is not only a revival of an industrial heritage, but also an exploration of urban renewal. Through the injection of culture and art, it will become a good place for citizens to enjoy leisure and entertainment, and it is also the epitome of the harmonious coexistence of industrial culture and modern urban development.
As the city's saga continues, Panda Crops may become an indispensable urban landmark. Let's look forward to seeing how this crop reinterprets its own wonderful chapter on the land of the city.