Copywriting|Aquatic smokers
Edited by Aquatic Smokers
Preface
Could it be that the end of the network is live streaming?
On December 1, the wealthy Xie Kefeng found his long-lost son Xie Qingshuai, which caused heated discussions, and Xie Qingshuai also became an Internet celebrity, with the Douyin account increasing by 2 million fans in half a month, and the family frequently occupied the top of the hot search list.
On December 23, Xie Qingshuai's family suddenly appeared in the live broadcast room of a certain brand and started the first live broadcast to sell goods, which was watched by nearly 9 million people online, and the sales of the first live broadcast were as high as 20 million.
This move made many netizens confused, could it be that the intimacy shown by Xie Qingshuai's family in the video was just a warm-up for the live broadcast?
1. Successfully attracting millions of fans to find relatives, and live streaming will bring goods 20 days later
Since December, the topic of "billionaires successfully looking for their children" can be said to occupy the top spot on major platforms, and the popularity has only increased.
Everyone thinks that Xie Qingshuai has become a rich second generation and has reached the pinnacle of life, but Xie Qingshuai seems very sober, he said:
"I don't feel like I've become rich overnight, and I'm not an internet celebrity, but I have parents. ”
Later, the reporter interviewed his father Xie Kefeng in depth, and he said that he was not a billionaire, at most a multimillionaire, with 4 companies, including concrete and blasting companies, and 10 suites.
So after recovering his son, Xie Kefeng especially wanted to make up for his son and wanted to give him three suites and a luxury car, but he didn't expect to be rejected by Xie Qingshuai again, he said that he hoped to become a rich generation through his own efforts.
Xie Qingshuai's maturity and sensibility touched many netizens, and what followed was that his Douyin platform account quickly increased by nearly 2 million fans, and he properly became a million Internet celebrities.
At that time, Tu Lei and Qingshuai connected live online, and asked him if he would embark on the road of the Internet, and even many netizens put down their arrogance:
"Look, I'm going to bring the goods after a while. ”
I thought all this was just everyone's conjecture, but yesterday, Xie Qingshuai verified many people's predictions with practical actions.
The family said that they were going to Shanghai and other places to relax, but in a blink of an eye, they went to Jiangsu again, entered the live broadcast room of a well-known clothing brand, and started live broadcast to sell goods.
The popularity of this period of time has made this live broadcast an unprecedented success, with a stable number of 100,000+ people in the live broadcast room, and more than 2 million fans in the live broadcast room within half an hour, ranking fifteenth on the platform's list of goods.
During this period, Xie Qingshuai's mother, brother and sister were not stage frightened, and they all went into battle, and Xie Qingshuai's product explanation seemed a little green.
Despite this, the common routine of live broadcast sales, Xie Qingshuai and his family have not been left behind.
For example, when selling a dress for 159 yuan, Xie Qingshuai's mother said:
"Today we brought goods for the first time, is it the biggest benefit for our fans, 119 I said. ”
For another example, a product was sold out like crazy, Xie Qingshuai said to the female anchor next to him:
"There are still a lot of people who haven't bought it, add a little more, three-two-one, on the link!"
This behavior has attracted criticism from many netizens, and some people even reported Xie Qingshuai's violation of the rules in the live broadcast room, so what is the reason for everyone's dissatisfaction?
Second, there was a lot of scolding from the outside world, and netizens said that they had been deceived
Some people say that Xie Qingshuai's early personality was too high, and he helped to find relatives, and he refused his father to give him a house and a car, and everyone liked this young man very much.
But in the final analysis, people can't escape the word "profit", and it is understandable to make money, but the appearance is too ugly and too anxious.
There are still many netizens who feel that they have been deceived, and the so-called warmth after the success of finding relatives is a painstaking script, and more than 20 days of foreshadowing have finally revealed their true colors.
Why?
It is understood that Xie Qingshuai's sister studied marketing in college, and her graduation project is also Douyin's marketing strategy research, and now she still runs a marketing planning company, so if you really start "character design" and "script", it must be very easy.
Of course, these are just the conjectures of netizens, and in the final analysis, there are two reasons that touch everyone's pain points.
First, Xie Qingshuai can inherit part of the rich father's family property and can be rich, but he should not extend his money-making hand to the majority of netizens and fans.
It's like, obviously everyone looks at you and brings you heat, because of the love of reuniting your relatives after a long absence, but you turn around and let us buy things, you have found your family, but you treat netizens and fans as "family" and cut leeks.
In this live broadcast with goods, according to relevant people engaged in the live broadcast industry, the live broadcast sales reached 20 million, and it is conservatively estimated that Xie Qingshuai's remuneration is at least more than one million, only a lot more.
In the end, it seems to have really become what some netizens said:
Xie Qingshuai refused the three-room and one-car given by his father, because he wanted netizens to buy it for him, and everyone really helped him become a rich generation. ”
Second, the popularity of Xie Qingshuai's family has always been with the topic that makes everyone soft - "looking for relatives".
Therefore, there is a big difference between him and those Internet celebrities who rely on their funny and talented talents, there is no need to dig out their minds to drain traffic, as long as they bring "Xie Qingshuai is successful in finding relatives", there will be popularity.
However, everyone is worried that in the future, more and more parents and children who have successfully searched for relatives will rely on the popularity of "looking for relatives" to bring goods, which has disappointed the "goodness" in the hearts of tens of millions of people.
If you are afraid, you are afraid, and the tears of the family looking for relatives in the future will no longer make the people worry.
Only then did I find that in addition to the criticism of a small number of netizens, more people still have their own thinking, and from the perspective of goodwill, their worries are not unreasonable.
It's just that if we briefly review what Xie Qingshuai's family did before and after the successful search for relatives, probably this concern will dissipate.
3. When I grow up, I will become you and take over the torch of finding relatives
How hard is the road of finding relatives? Only Xie Kefeng, Sun Haiyang, Du Xiaohua, and other parents who are looking for relatives can truly understand it.
And more parents looking for relatives, without the financial resources of the three of them, life is too difficult, on the way to find relatives, it was Xie Kefeng who extended a helping hand.
Sun Haiyang and Du Xiaohua have said more than once that Xie Kefeng is a "great benevolent" in the family search circle, and he contributes money and efforts every time his parents get together.
In order to reduce the expenses of parents looking for children, Xie Kefeng even changed the office into a homestay, and put down his words:
"As long as you are looking for your parents, all of them stay for free. ”
It can be said that over the years, Xie Kefeng has endured the pain of his son's loss, and while looking for his son, he has also helped other poor people in the same situation, supporting them for a while.
Besides, Xie Qingshuai, this young man's character is even more speechless.
After the successful search for relatives, none of his college classmates did not praise him in interviews, saying that he worked and studied at the university and often did public welfare.
When he returned to his biological parents, Xie Qingshuai also immediately changed back to his real name, not only saying that he would honor his parents, but also take care of his grandparents who had supported him for many years.
Moreover, what is touching is that Xie Qingshuai also experienced more difficulties in finding his parents from the experience of his biological parents, so he said to his father Xie Kefeng:
"Dad, you have helped so many parents find their children, I want to take over your burden in the future, you pass on these experiences to me, and I will continue to do this. ”
Of course, anyone can say beautiful things, but Xie Qingshuai did it with his own practical actions.
Yesterday's live broadcast room was very popular, and in the evening, Xie Qingshuai revealed the "mysterious activities" that attracted everyone's attention.
I saw that he changed his helplessness with the goods, took out a number of enlarged posters to find relatives, his eyes were firm, and he carefully introduced the lost children one by one, hoping that everyone would pay more attention and contact him with news.
At that moment, the power of the family search group was inherited and strengthened, and the recovered children took up the baton to help more people, and there was more hope.
I think that in my father's heart, Xie Kefeng, he will be extremely proud of such a kind and responsible son.
epilogue
Xie Qingshuai broadcast live for a day on December 23, except for meals, the number of people in the live broadcast room was more than 100,000 at the rest of the time, and the fans of his personal account also exceeded 3 million, and many people were supporting him.
Here, I would like to say to Xie Qingshuai's family:
"As good as you are, the world has its own measure. ”
I also wish that there will be no abduction in the world, and more and more parents looking for relatives can find their children as soon as possible and reunite as soon as possible.
【Disclaimer】
The process and pictures described in the article are all from the Internet, and this article aims to advocate positive social energy and no vulgar and other bad guidance. If it involves copyright or character infringement issues, please contact us in time, and we will delete the content as soon as possible!