Article丨Commercial Real Estate Observation
Author丨Liu Yumeng
Picture丨China Railway City Operation
Commerce has witnessed the rise, prosperity and changes of cities, and urban commerce is ushering in new changes under the iteration of technology and consumption upgrading. At present, the market is clearly differentiated, the integration is becoming a trend, new business formats are emerging, and new models are emerging, if you want to seize development opportunities and achieve high-quality development, from the industry to the enterprise, it is inseparable from the cultivation of "digital intelligence".
On December 21, Winshang Tech and China Railway City Operation Management Co., Ltd. reached a strategic cooperation in Beijing. Liu Tao, Director of the Industrial Development Department of China Railway Real Estate Group, Li Qian, Secretary of the Party Working Committee and Executive Director of China Railway City Operation Company, Fu Zhaohui, General Manager, Wen Lisheng, Deputy General Manager, Shang Yuhao, Deputy General Manager, and Wei Peng, General Manager of Winshang Tech North China, attended the on-site signing ceremony.
According to the strategic cooperation framework agreement, in line with the principles of resource sharing, complementary advantages, mutual benefit and win-win and common development, the two sides will carry out in-depth cooperation in media, activities and big data systems.
01
Backed by trillions of central enterprises
China Railway City Operating Company focuses on business
According to Winshang.com, China Railway Real Estate Group, the parent company of China Railway City Operation Management Co., Ltd. (hereinafter referred to as "China Railway City Operation"), is the flagship enterprise of China Railway Characteristic Real Estate Development, a super-large enterprise group directly managed by the State-owned Assets Supervision and Administration Commission of the State Council.
Since its establishment in 2007, China Railway Real Estate Group has implemented a national development strategy, focusing on the layout of Beijing-Tianjin-Hebei, Yangtze River Delta, Guangdong-Hong Kong-Macao Greater Bay Area, Chengdu-Chongqing Twin City Economic Circle, core cities of the middle and lower reaches of the Yangtze River urban agglomeration, national central cities and provincial capitals, with assets of 180 billion yuan, an annual development capacity of more than 10 million square meters, and an annual contract value of nearly 100 billion yuan. Four major areas of urban services.
At present, China Railway Real Estate has developed more than 100 projects such as residential, commercial, convention and exhibition, cultural tourism, health care, shed reform, and agency construction, with a cumulative investment of about 120,000 mu of land area and a total investment of more than 200 billion yuan. Among them, there are 2 super-large comprehensive ecological new city projects with a total investment of more than 50 billion yuan, and two exhibition projects with a total investment of more than 40 billion yuan. In 2023, China Railway Real Estate will rank 23rd in the list of "China's Top 100 Real Estate Enterprises" and 20th in the "Top 100 Enterprises in China's Real Estate Brand Value".
China Railway City Operation Co., Ltd. adheres to the corporate mission of China Railway Real Estate Group to "create a better space and benefit the public", takes the development of China Railway Real Estate as an opportunity to deeply cultivate cities with active economic development, focuses on the operation and management of commercial assets and the independent development and operation of commercial real estate, and creates a new sample of a better urban life for customers by virtue of the core competitiveness of professional team planning and positioning, planning, investment operation and management, as well as advanced business concepts and rich management experience.
It is reported that the business scope of China Railway City Operation Company mainly includes operation management, planning and consulting, resource integration, commercial development, etc., and the current projects in operation include Shanghai Nordhui, Qingdao Nordhui, Beijing Nordri, Xiong'an Rongdong International Style Street, Xiongdong Quality Life Street, etc., and has successfully accumulated a large number of successful project operation experience.
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Joining forces to empower the future
China Railway City's operation has entered a new stage of development
As a digital and intelligent technology service provider for retail business, Winshang Tech empowers commercial real estate enterprises and retail brands to improve their operation with the help of four digital and intelligent products: City Business Map, CMi Cloud Business Management, MI Flash Sale, and Win Location. At the same time, relying on the country's 3 major R&D centers, 28 sub-stations and matrix product system, it has formed a "digital intelligent product + integrated marketing platform" that serves the whole cycle of customer operation, and is committed to providing comprehensive services for retail business and driving the growth of retail business value.
With 13 years of deep cultivation in the industry and covering the whole business cycle, Winshang Tech will use its own largest industry vertical database in China, namely 360+ city data, 3000+ business district data, 40000+ commercial project data, 260000+ brand data and 5 categories of consumer data to provide consulting services for China Railway City Operation.
Under the common goal of making the city better, Winshang Tech and China Railway City Operation have broken the shackles of traditional commercial development and achieved a win-win situation in cooperation. In the future, Winshang Tech will rely on its own successful experience, make full use of digital and intelligent products and product matrix, go all out to support and integrate into the construction of China Railway City's operation, and contribute to its high-quality development. The two parties will work together to continue to write a new chapter in China's business development in the new era.
On the day of the event, the heads of more than 40 well-known commercial brands at home and abroad, including Huayi Brothers Cinemas, Decathlon, Yonghui Supermarket, Chunyu Doctor, Shumeng, Michelin Casa, McDonald's, Hollyland, etc., also attended the signing ceremony, and representatives of a number of brand partners signed strategic cooperation agreements with China Railway City Operation.
China Railway City Operation said that it will take the signing of this strategic agreement as an opportunity to continue to strengthen the strategic cooperation of all parties, and work together with strategic brands through all-round, multi-level and wide-field cooperation and linkage, share resources, complement each other's advantages, and win-win cooperation, jointly establish a new life supporting system, establish a deep strategic partnership from the perspective of long-term strategic development, and create a better life for community users.
At the event, the brand partners who participated in the signing ceremony also visited the exhibition hall of China Railway Real Estate, learned about the resource advantages of China Railway Real Estate as the flagship sector of China Railway Real Estate and the professional development advantages of China Railway City Operating Company as a professional subsidiary of commercial operation, fully recognized the development prospects of China Railway City Operation Company, and expressed full expectations for future cooperation and project implementation.
--Epilogue--
The signing ceremony of the brand partner strategy of China Railway City Operation Company marks that China Railway City Operation will further deepen the commercial field, drive the core of the industry, and resonate with the development of the city at the same frequency. On the one hand, this is the improvement of the professional field and the expansion of business for China Railway Real Estate, and on the other hand, it is a strong new force for the domestic commercial market. On the basis of cooperation with platforms and brands such as Winshang Tech, China Railway City Operation will promote more high-quality projects to enter the market, bringing more creativity and imagination to urban commerce.