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Ali needs the ruthless man "Wu Ma".

Ali needs the ruthless man "Wu Ma".

Two days after taking over the CEO of Taotian, Wu Yongming vigorously arranged the formation and directly replaced a large number of senior executives of Taotian Group, all of whom were post-80s and post-85s, showing his determination to reform Taotian.

On the afternoon of December 20, the news that Taotian's core management personnel were adjusted spread among employees. Wall Street has learned that Wu Jia, Chuduan, Jialuo, Daofang, Yiman, and Shaoyou have been appointed by Wu Yongming to be responsible for core businesses such as products, Taobao, Tmall, and live broadcasts, and have completed internal communication and officially taken office.

This kind of "rapid march" style personnel whirlwind, which involves almost all the core executives of Taotian, is also extremely rare in the entire history of Alibaba, showing that Ali's style of acting is becoming simpler, more direct, and more aggressive under the leadership of Wu Yongming.

Three months ago, Wu Yongming issued an all-staff letter for the first time as the CEO of Alibaba, and put forward a clear goal for the rejuvenation of the management team, that is, within 4 years, the post-85s and post-90s should be the main managers. Now it seems that the foreshadowing has been laid for today's personnel adjustment.

At present, it seems that the new generation of Taotian core managers are all "young Zhuang faction". Some internal employees estimate that the new core management is nearly 10 years younger than before, and all of them have already made achievements.

As the CEO of the three core groups of Alibaba, Taotian and Alibaba Cloud, Wu Yongming has a great deal of talent scheduling, in addition to internal scheduling from Taotian, he also poachs people from other business departments.

"Post-85" Wu Jia is the person poached by Wu Yongming, and he will be in charge of Taotian's user platform business department and Alimama business department, the latter is Taotian's core profit source. As an enrollment student who joined Alibaba in 2010, Wu Jia is best known for becoming a quark, and he has served as the president of Alibaba's intelligent information business group since 2021.

Ali insiders said that Wu Jia will continue to serve as the president of intelligent information after taking up his post in Taotian.

Chen Weiye (Division), the current chief operating officer of Ele.me, will also be transferred to Taobao, and he will be responsible for Taobao Division, Taotian Merchant Platform Department, and Taotian Customer Satisfaction Department. In 2021, the department was transferred to Ele.me, and through a series of activities such as free orders, it helped Ele.me stabilize its position under the downward trend of business. In addition, he is also the founder of Xianyu.

In addition to being young and strong, Wu Jia and the end also have one thing in common, that is, they attach importance to products. Quark and Xianyu are the most recognized products by young users in the Ali system, with a simple style and easy to use, which also means that Taobao APP may follow the same style and usher in "burden reduction".

According to Ali insiders, the Taobao APP carries a lot of business, and with the superposition of various functions over the years, it looks quite bloated. In recent years, both users and merchants have complained about Taobao's products.

Wu Yongming's latest transfer shows that the weight of Taobao as Alibaba's core business is rising, which also makes the outside world see Wu's determination to focus and make trade-offs.

Taobao's best operation requires more experience, but Wu Yongming has also handed over to the younger generation and integrated the scattered functions.

Specifically, Daofang, the person in charge of Taobao Live, took over the Taobao content team at the same time, and the live broadcast and other content such as short videos were combined. Yiman has expanded from being mainly responsible for its own business to the M2C business department, and Jialuo and Shaoyou are also post-80s who have worked in Taotian for many years, and this time they have provoked Tmall and clothing respectively.

An employee of Taotian described the overall change and rejuvenation of the core management this time, "It is like a bomb suddenly dropped on the calm lake, and many people who were lying flat have stood up." "The tough competitive situation facing Taotian has not changed at present, the difference is that hope is starting to grow.

With the completion of the formation of a new generation of Taotian core management, Ali insiders believe that the biggest organizational change in history after more than half a year may come to an end, and the new management led by Wu Yongming will next invest in the fierce market competition.

In the past few years, Alibaba's market share has been eroded by new forces such as Pinduoduo and Douyin, and Alibaba's market value has also been surpassed by Pinduoduo.

The strategic direction has been very clear, on November 16, Wu Yongming disclosed the new strategic plan to the outside world for the first time, Taotian will adhere to the business development strategy of "user first, ecological prosperity, and technology-driven", Alibaba Cloud will no longer promote a complete spin-off, and will firmly implement the AI-driven, public cloud-first strategy.

With the in-depth collaboration between Taotian and Alibaba Cloud, Taotian will enhance its market competitiveness through technological innovation, and Alibaba will make great strides towards the era of AI e-commerce. To this end, Ali stressed that it will maintain a high level of resources and R&D investment.

Wu Yongming is also ready to start a new business. In the all-staff letter of the personnel appointment, he said, "Face up to the status quo and start a new business." He has emphasized more than once that turning the page to zero awakens the mentality of starting a new business.

According to Ali insiders, as a partner of Alibaba, Wu Yongming has been doing investment business for the past eight years, far from Alibaba's core business, and more from the perspective of investors to observe the company from the outside.

After more than 20 years of development, the e-commerce industry is entering an unprecedented reshuffle stage, as Ma Yun said, the era of AI e-commerce has just begun, and it is both an opportunity and a challenge for everyone.

Now, this opportunity is in the hands of Wu Yongming, who is one of the first to follow Jack Ma and one of his most trusted partners, whether he can regain the glory that Ali has lost, not only related to the future of Ali, but also will rewrite the pattern of China's e-commerce market.

Source: All-weather technology Author

Liu Baodan

This article does not constitute personal investment advice, does not represent the views of the platform, the market is risky, investment needs to be cautious, please make independent judgment and decision-making.

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