Recently, the Dongfang Selection Editor's "backstabbing" Dong Yuhui incident finally seems to have settled.
From the very beginning, the editor replied "unintentionally" in Dong Yuhui's live broadcast room;
to Dongfang to select CEO Sun Dongxu's response;
Responding from Dong Yuhui's live broadcast room, the editor began to be angry;
to CEO Xiaosun stood up for a "meeting" to anger the public.
A small matter, fueled by public opinion, became a storm that swept the whole country.
Although Yu Minhong made his own deal after apologizing:
dismissed CEO Sun Dongxu from his position, gave Dong Yuhui the status of senior partner, gave Dong Yuhui the title of vice president of Oriental Cultural Tourism, increased his salary, and opened an independent studio for him.
But is this the end of this?
As the general public, we look lively on the outside, what is the doorway inside?
Yu Minhong, Sun Dongxu and Dong Yuhui, who is the biggest winner?
What is the core of the entanglement of capital markets, public opinion and public voice?
Today, Mr. Tomato would like to talk to you again about the ins and outs of this matter and the inspiration it brings us.
01, Oriental selection, won hemp
Seon lost his horse, but he didn't know if it was a blessing.
originally thought that this "de-Dong action" against Dong Yuhui would have an impact on Dongfang's selection.
But no one expected that after the storm, the biggest winner would be Dongfang Selection.
After this battle, Dong Yuhui, the leading anchor selected by Dongfang, has the number of fans to 22 million, which has been recognized by more people.
Yu Minhong turned the tide and not only established the image of a corporate leader who knew his mistakes and changed them, but also used this to establish his authority.
Yu Minhong and Dong Yuhui's live broadcast occupied the front page headlines of most media, attracting 33.76 million viewers on the whole network, and he also gained more than 1 million fans, which is tantamount to taking advantage of the situation again to conquer the city on the media platform.
The live broadcast room of Dongfang Selection began to increase fans, and the number of live online users exceeded 100,000+, with sales of 50 million, several times that of before.
The important thing is that after this turmoil, "Oriental Selection" has successfully entered the public eye and has a wider popularity.
Although the stocks of "Oriental Selection" fell by more than 10% before, this time they not only recovered their lost ground, but also increased their market value by billions.
Moreover, after this incident, many management problems within Dongfang Selection Company were exposed, and Yu Minhong could also take the opportunity to rectify them.
After all, in this farce, Dongfang Selection is the final winner.
Since there are winners, there must be losers.
Winning and losing are relative, and not everyone wins.
So, who of the three individuals in the storm of public opinion, Dong Yuhui, Sun Dongxu, and Yu Minhong, lost?
02, why did Dong Yuhui suffer a dark loss?
Judging by the results, often the apparent winner is not the real winner.
At present, it seems that on the surface of this matter, Dong Yuhui won, his mother-in-law won, Sun Dongxu lost, and Yu Minhong won and lost in half.
But in fact, is that really the case?
To see whether Dong Yuhui wins or loses, it depends on who he is and why we like him.
When I saw Dong Yuhui, who had lost his spirit and vitality in the past, sitting cramped next to Yu Minhong, and didn't know where to put his feet, I was still very distressed.
In this live broadcast, Dong Yuhui almost never smiled.
The only laugh is the kind of unfree laughter that is unavoidable, beside the leader, in front of countless cameras, and not when he faces the live broadcast camera and the audience and talks eloquently and laughs from the heart.
Dong Yuhui, who had done nothing wrong, was like a child who had made a mistake, and when he looked for his own reasons from others attacking him with a haggard face, I knew that he would not be the final winner.
Although he had a higher salary, although he finally borrowed money to buy a house, although he became a so-called "senior partner", although he had the title of "vice president".
But this incident deprived him of his most precious things.
To put it simply, it is happiness and freedom.
To say abstract, it is a simple soul who used to be carefree and felt that as long as he did his part, he would be worthy of himself.
Why do mother-in-law fans like Dong Yuhui? Why are so many people chasing after his live broadcast room, buying those rice and flour oil that are not cheap, and buying those books that they don't necessarily read?
The copywriter made a mistake, we are not chasing the same copywriting as poetry.
In the era of media information explosion and resources at your fingertips, as long as you can use a mobile phone, you can search for the best copywriting in the world within a second.
Dongfang Xiaosun is mistaken, we are not chasing the image of Dong Yuhui.
He has a big square face, his hairstyle is not handsome, his eyes are a little small, and he is so ordinary that we don't look back when he is placed in the crowd.
What we like about Dong Yuhui is that he is a rural child with no roots, no roots, no resources, and no background, and with the blessing of his own hard work and talent, he has become a trendsetter of the times through an opportunity.
What we like about Dong Yuhui is that he is a diligent, gentle and kind, simple and sincere, down-to-earth and hard-working guy who has found an opportunity to get ahead and share his past in front of the people of the whole country.
In other live broadcast rooms, those big names worth tens of millions are screaming at the throat, fooling us into buying 9 yuan and 9 things, and draining our pockets.
But Dong Yuhui won't, he will talk about life insights, Li Bai Du Fu, Yangchun Baixue, and Riba people.
He has always been bookish in his heart, and he has to "die for his confidant" if he is pitted, he has always been warm and innocent, giving the work of "live broadcast" a lot of special meaning, such as helping farmers, such as bringing fire to cultural tourism.
He is a "social phobia" in private, not good at communication, but he can talk eloquently in front of the camera, confident and calm.
When unwarranted disaster befell him, his instinctive reaction revealed kindness and helplessness, self-blame and panic that he had never felt before.
He insisted on taking responsibility for himself, and even fell into self-doubt and denial.
Who does Dong Yuhui see like this?
That's right, we like Dong Yuhui because this honest child is like every ordinary person who is ordinary to the dust, rootless and sourceless.
What we like is actually in front of the camera, projection of ourselves.
Dong Yuhui let most of us see a kind of hope, that is, when many people said that "hard work" was useless, Dong Yuhui entered the game and gave us a special case.
Even if he was put in small shoes by the leader for no reason, targeted by his colleagues, and found trouble by the big leader, he was very much like us.
Ordinary people, who hasn't encountered this kind of workplace dilemma?
But factors such as background, pressure, age, experience, etc., make us have to choose to swallow our anger, so that many times we slapped the table and decided to resign, and like a coward, silently returned to our workplace.
Therefore, we hold grievances for Dong Yuhui, and even hope that Dong Yuhui will run away in anger because we empathize with such unprovoked disasters in the workplace, and we even project our own resentment in the workplace onto Dong Yuhui.
But character determines fate, and the original family determines the cost of trial and error.
When we think so, we ignore that Dong Yuhui is just Dong Yuhui, a noble son whose parents are farmers and who were admitted to 985 on his own, not Luo Yonghao, whose father was a leader.
Luo Yonghao can toss, essentially because of the sense of security and trial and error cost given to him by his family.
Dong Yuhui is cautious because he, like us, once he makes a mistake, the cost is too great, and he may not be able to afford it for the rest of his life.
Therefore, no matter what choice Dong Yuhui makes, don't attack him, this may be the best for him.
Character determines fate, although this fate may not be a one-step win.
Obviously, Yu Minhong's promise and position to Dong Yuhui were long overdue for Dong Yuhui.
You must know that Dongfang Selection went from losing 500 million to earning 500 million because Dong Yuhui was popular all over the country.
You must know that at the beginning, Dong Yuhui alone dedicated 85% of the goods brought by Dongfang Selection.
Even today, he alone still occupies 50% of the KPIs of the whole oriental selection.
Such Dong Yuhui, the media has long consulted about his valuation, not to mention that there is a starting point of 2 billion, Dong Yuhui himself once said that he has refused many invitations with an annual salary of more than 200 million.
And Yu Minhong promised to give Dong Yuhui 0.5% of the equity, according to the current stock price is about 100 million, plus the "raised" salary of Dong Yuhui, the annual income is far from reaching his value.
Therefore, in terms of income, Dong Yuhui did not "win", but just got what he deserved, and even a lot less.
And the vice president of the so-called "Oriental Cultural Tourism", as well as the "independent studio", are all business tricks of capital tycoons.
With Dong Yuhui's personal popularity and the volume of 20 million fans, he became the vice president of "Oriental Cultural Tourism", and it was he who brought the fire to Oriental Cultural Tourism, not Oriental Cultural Tourism to give him a position.
Although the independent studio is independent of the live broadcast room of Dongfang Selection, it still belongs to Dongfang Selection, which is similar to Li Ziqi's situation at the beginning.
Yu Minhong took Dong Yuhui to other "tracks", to put it bluntly, he was far away from the core position of Dongfang Selection, and his purpose was still to gradually dilute the role of Dong Yuhui's personal IP in Dongfang Selection.
Cultural tourism and studios can be done, which is the result of everyone's efforts.
If you can't do it, it's because you Dong Yuhui has no ability.
You see, no matter what the final result is, Dongfang Selection (Yu Minhong) will not lose, and the only one who will lose may be Dong Yuhui.
And when this matter passes, when Dong Yuhui gradually fades out of the media focus, when he loses the best opportunity to change jobs, then his choice will be narrower.
So, do you say that in this wave of operations, did Dong Yuhui win or lose?
Definitely lost.
It's just that this kind of loss is analyzed by us from the perspective of interests and the future.
For Dong Yuhui, he may not think that he loses, you can call this kind of disposition "naïve", but Dong Yuhui, who has the true and high level of reading, is ashamed to talk about money, and has a rich spiritual world, isn't it also the Dong Yuhui we like?
He may lose to the capital market, he will lose to the person who stabbed him in the back, but Dong Yuhui will never lose to Dong Yuhui himself - this is where he is really strong.
And Mr. Tomato believes in the value of this kind of innocence, and also believes that talents like Dong Yuhui will never be cornered, and there will always be a door open for him.
03, why do you say that Sun Dongxu did not lose, and Yu Minhong is a winner-take-all?
After talking about Dong Yuhui, let's talk about the other two.
One is the former CEO of Dongfang Selection, Dongfang Xiaosun, Sun Dongxu.
After dealing with this matter, Yu Minhong made an appearance, that is, Dong Yuhui and Sun Dongxu, he could only choose one of the two and keep one.
So, after "learning from the pain", he angrily opened Dongfang Xiaosun, hugged Dong Yuhui, and made a perfect marketing for his image.
In fact, in essence, this is not a "trade-off issue" at all, let alone to the extent of "self-severing the arm".
Sun Dongxu just moved from the front of the stage to behind the scenes, behind the scenes, he is still the old man of the East, the executive president of the world.
Why?
Sun Dongxu has followed Yu Minhong for 16 years, working step by step from an employee, and his role in Yu Minhong is much better than Dong Yuhui.
He provoked such a big thing and caused the stock price to drop by billions, and Yu Minhong's evaluation to him was only a faint sentence of "young, energetic, but not mellow enough".
Sun Dongxu has a temper, a city government, and even acts impulsively, but he has the ability and is true.
At a time when the performance of New Oriental Xi'an Branch was declining, he was ordered to grow from zero to 20% in the first year and 40% in the second year.
Sun Dongxu is not only capable, but also loyal, he is one of Yu Minhong's closest and most capable cadres, otherwise he would not have been arranged to the core position of CEO of Dongfang Selection.
Such a person is the boss's favorite.
So we saw all the way that although Sun Dongxu kept making trouble, Yu Minhong repeatedly acquiesced.
The reason for the dismissal of Sun Dongxu as CEO this time was really set up by public opinion.
And removing Sun Dongxu can not only calm the anger of the public, but also properly protect him, not show his face, and choose the opportunity to entrust him with important tasks.
Many people think that "dismissal" is "dismissal", but in fact it is not.
In the position adjustment announcement issued by Oriental Selection, Sun Dongxu was only removed from his administrative position, and he is still the most important director of Oriental Selection.
The so-called director, exercising the duties of a director, still has the identity of the boss, so in the selection of Dongfang, Sun Dongxu still presses Dong Yuhui even after being behind the scenes.
But on the bright side, Yu Minhong sang a "Tears and Horses".
It's just that for Dong Yuhui, he doesn't know how to work and live with this former (current) leader.
To be honest, for Sun Dongxu, this CEO is not important at all.
In the middle of the year, he cashed out 200 million Hong Kong dollars with his own equity, and an annual salary of up to 18 million.
After a year, the public's attention will go down, and it is a high probability that Sun Dongxu will take up his new post again.
And he was "dismissed", which can be regarded as selling a favor to the leader, for Sun Dongxu, isn't it a matter of fame and fortune?
Finally, let's analyze the real boss behind the scenes, Yu Minhong.
Whether from the perspective of Dongfang Selection or from the perspective of the boss, Yu Minhong is the person who makes the most profit behind the scenes.
Whether it is fame or profit, Yu Minhong is a win-win situation.
Have you noticed that from beginning to end, Yu Minhong has not been good to Dong Yuhui as he said.
When the incident happened, Yu Minhong basically did not stand up for Dong Yuhui, and every time he came out, he said two words that were not painful.
He has always emphasized that Dong Yuhui is the best talent selected by Dongfang, but he has never given Dong Yuhui a matching salary.
Dong Yuhui has told Yu Minhong more than once that he wants his family to come to Beijing to accompany him.
The implication is that if I want to buy a house, the money is not enough, and my salary is too low.
But Yu Minhong said every time that he pooled money to buy a house for Dong Yuhui, but he didn't take action.
made Dong Yuhui complain about the boss in the live broadcast room: "Let's watch him make money."
It wasn't until this accident that he lent money to Dong Yuhui to buy a house.
While this is not a big deal, it reflects at least two deep-seated issues.
The first is that Dong Yuhui has always been dissatisfied with his income.
A smart person like Dong Yuhui will not directly say that his salary is too low, and the fact that "the money to buy a house is not enough" can already explain the problem.
It is estimated that there are more than 20 million individual fans on the whole network, and if you can't afford to buy a house in Beijing, I'm afraid Dong Yuhui is alone.
This also illustrates the serious inversion of his income and reputation.
I can see it clearly, can Yu Minhong not see clearly?
Then you can see clearly, why not give?
This is the second problem, perhaps because the consideration of Dong Yuhui's commercial value is not accurate enough, or because of stinginess.
Whether it is to reduce costs and increase efficiency, it is also good to squeeze value.
From these details, it can at least be seen that Yu Minhong has maintained the posture of a boss and a businessman from beginning to end, and his behavior is different from what he said.
Although he has also reflected on the departure of excellent teachers such as Luo Yonghao, whether his own pattern is not enough, and he did not turn the employment relationship into a cooperative relationship at the right time.
But this kind of reflection only stays verbal, which is why Lao Luo often angrily sprays Yu Minhong as an "iron rooster".
This time, Yu Minhong finally changed his previous style and "rewarded" Dong Yuhui.
But if you look through it carefully, except that the 0.5% equity is real money (which may not be realized), everything else is insignificant.
The "vice president of cultural tourism" is an idle job, and the "independent studio" is also a part-time job.
Just these things, the public is still indignant, and friends and businessmen are desperately poaching people and forcing him to give them to Dong Yuhui.
Moreover, all the titles given to Dong Yuhui must be covered with big-character posters and large-scale reports.
This makes the sentence "Congratulations to Yuhui" look a bit ironic.
Yu Minhong, who knows Dong Yuhui's character well, has played the art of controlling people to the extreme.
He is a very shrewd businessman, and he is good at disguising his true purpose with feelings. In this matter, Yu Minhong almost killed five birds with one stone and solved five thorny problems - de-Donghua, pulling fans, cutting traffic, raising stock prices, and beating his subordinates.
He knew that after promising Dong Yuhui a salary and partner status, he would not ask for more, but would only work hard and steadfastly.
In this way, Dong Yuhui was done, and it also paved the way for the current "de-Dongning" selection of Dongfang. Now, Dong Yuhui can be justifiably selected from the East.
And he himself took the opportunity to harvest a wave of fans, a wave of traffic, a wave of stock value, and by the way, after beating two disobedient employees, he hid his merit and fame.
Therefore, Yu Minhong is the biggest winner after this incident.
Speaking of which, I believe everyone should be able to see the hidden "bloody wind" in the chess game of Dongfang Selection.
04, Dong Yuhui in the future, what should I do?
It is foreseeable that Dong Yuhui's current position in Dongfang Selection will be very delicate and embarrassing.
Why?
Anyone who has ever worked knows that once there is a big unhappiness with a leader or colleague, the mentality and atmosphere of the work will change.
Dong Yuhui will never be able to go back to the most self-consistent state he once selected in the East.
A simple rural child anchor, because of an unwarranted disaster against him, suddenly became the deputy CEO of "coercing the mother-in-law to make the boss".
Dong Yuhui's future days will be difficult.
He had to be very careful, very careful and walk on thin ice, and the slightest slip of the tongue or mistake could give someone a handle and be swept away.
This is a huge life test for Dong Yuhui, who has a cowardly personality and is not sociable.
It's a pity that Dong Yuhui doesn't have Lao Luo's character and skills.
Otherwise, with his appeal and skill, as long as he is selected from the East, whether he starts his own business or changes jobs, he can at least become a giant company that competes with Dongfang Selection.
And you can be your own boss and no longer look at other people's faces.
But everyone needs to grow, especially when your family of origin can't afford the cost of your trial and error, you have to be more cautious.
Before Dong Yuhui went off the air last night, he bowed and bowed, as if he was saying goodbye to his fans.
This kind child finally fell into the tide of capital.
He used his values and persistence to give Dongfang Selection and Yu Minhong the last decency. Then turn around and leave, and start again.
But you don't have to worry too much, God still has a way out for good people.
As long as Dong Yuhui holds the tuba of his 20 million fans in his hands, he is not afraid that there will be no way out.
Even if he has nothing, he is still a head Internet celebrity, and he has tens of millions of mother-in-law fans to support him.
If his own child hurts, Dong Yuhui may lose, but he won't lose badly.
Because this time, we're giving him a cover. #实话实说#
(Movie Rotten Tomatoes Editorial Department: Miao Miao)