(The article is from the official account of the Black Cat Club)
Seeing that this year is about to come to a successful end~
However, the planners can't finish it
Let's get ready for January!
How to make the first order in the Year of the Dragon in 2024?
Earn the first pot of gold at the beginning of the year?
Today, Sister Cat will take you to unlock the 19+ creative ideas for January event planning~
Let's see what's new
Novel creative ideas and fun warm-up activities
(The article has a lot of creative ideas, please read it patiently~)
The January marketing calendar that Sister Cat has compiled for you!What types of activities can you do?Popular and popular drainage resources!At the end of the article, you can receive 10 selected high-quality node plans for free for a limited time!!
ps:The free plan is the original need to pay!Cat sister secretly converts it to free for you~ You can use it directly after downloading!(Pure dry goods,Hurry up and collect it first~)
January 1
New Year’s Day
Creative idea 1: "Say goodbye to the old and welcome the new, catch up with the word tide" New Year-themed flash mob
Through the means of exhibition, this activity connects the three key words of Chinese characters, Chinese New Year and New Year customs, and pursues the traditional Xi of saying goodbye to the old and welcoming the new in Chinese characters!
The exhibition takes the Spring Festival node as the story line, divides and connects six themed exhibition areas, allowing customers to "play" from the beginning of the year to the end of the year.
Creative idea 2: Giant marionettes
The giant marionette can be performed, paraded and interacted, and can be used as a shopping mall art display.
1. Animal puppets with a height of more than 5 meters, full of gimmicks;
2. Animal characters can be performed, moving, walking and interactive, gathering super popularity;
3. Stage performances, plus interactive parades, so that parents and children can participate more in the repertoire;
4. Exclusive IP, as long as the cooperation can be authorized to the organizer for one year.
Creative idea 3: Flying dragon drone light show
Creative idea 4: Intangible cultural heritage iron flower
Professional team, traditional intangible cultural heritage programs, bring your own equipment.
Creative idea 5: Trendy snow plan
The snowy scene is very dreamy and wonderful, and the New Year's Eve countdown to welcome the New Year's Day with the snowdrifting snow can be released with a single shot, so that southerners can also feel the atmosphere of snowdrifting.
Creative idea 6: New Year's Aurora Show
"Those who see the aurora are lucky people who are favored by God", you don't have to go far to the North and South Poles, you can also see the aurora here, and I wish the new year is a lucky beginning.
For more resources related to the Year of the Dragon, please visit:
January 6th
Kokan
Xiaohan is the 23rd of the 24 solar terms and the 5th solar term in winter. Xiaohan is the cold air accumulated for a long time, it is the meaning of the weather is cold but has not reached the extreme, it is the same as the big cold, the small heat, the big heat and the heat, it is the solar term that indicates the change of cold and warm temperature.
Agricultural activities: cold and frost prevention, fertilizer accumulation, water conservancy construction; traditional Xi customs: Laba, eating vegetable rice, eating glutinous rice.
Reference Poster:
January 18th
Laba Festival
Laba Festival, that is, the eighth day of the twelfth month of the lunar calendar every year, is also known as the "Dharma Treasure Festival", "Buddha Enlightenment Festival", "Enlightenment Meeting" and so on. It was originally a Buddhist festival to commemorate the enlightenment of Shakyamuni Buddha, and it gradually became a folk festival.
The history of drinking laba porridge in the mainland has been more than 1,000 years. Laba porridge, also known as "Qibao Five-Flavor Porridge", "Buddha Porridge", "Everyone's Rice", etc., is a kind of porridge made from a variety of ingredients.
Every Laba Festival, the northern region is busy peeling garlic to make vinegar, soaking Laba garlic, and eating Laba noodles Laba porridge. Laba is rarely mentioned in the south, and Laba Festival is a typical northern festival.
Reference Poster:
Winter activities
创意思路7:Louis Vuitton 北海道冬季度假快闪
From December 15, 2023 to February 25, 2024, Louis Vuitton will run a winter vacation pop-up at Park Hyatt Niseko Garden Hotel in Hokkaido, Japan, mainly selling holiday clothing such as outdoor smocks, beanies, boots and shawls, as well as equipment such as skis, sleds, snow goggles and helmets, as well as bags, shoes, pret-a-porters and more.
Creative idea 8: FILA KIDS 2023-2024 National Snowboard Parallel Junior Championships
FILA KIDS 2023-2024 National Snowboard Parallel Event "Parallel Slalom, Parallel Giant Slalom" Youth Championship ended perfectly in Zhangjiakou.
The celebrity family Jiang Chao and Medina's family of three also came to the competition site to witness the professional skiers leading the green mountains and snow, needlessly challenging their own limits, and fighting for the ice and snow dreams they love!
Creative Idea 9: KOLON 50th Anniversary Brand Exhibition "Let Every Mountain Be a Backer"
From December 16, 2023 to January 3, 2024, KOLON 50th Anniversary Exhibition will be held at Jing An Kerry Centre in Shanghai. Brand spokesperson Liu Shishi came to the scene in person to reshape the outdoor style with multiple shapes.
In the middle of the city, KOLON 50th Anniversary Brand Exhibition creates a modern industrial-style outdoor mountain range to create a pop-up exhibition about nature and adventure. The natural texture, the overlapping elements and contours, abstractly depict the winding and rugged mountain landscape. The two tree symbols turn into light clouds, as if floating on the side of the mountain, walking into it, immersively exploring the alternative wilderness, and an imagination about nature gradually becomes clear in the exploration.
January 20th
The Great Cold
The Great Cold is the last of the 24 solar terms. Dahan, like Xiaohan, is a solar term that indicates the degree of coldness of the weather, and Dahan means that the weather is cold to the extreme. The Great Cold Solar Term is in the 39th and 49th periods, when the cold wave moves southward frequently, which is the coldest time of the year.
The great cold is at the end of the year, winter goes to spring, and once the great cold passes, a new cycle begins. In some parts of China, there are many important folk customs during the period from the great cold to the beginning of spring, such as removing the old cloth and making new meat, making cured meat, sacrificing stoves, and end-of-year tooth offerings.
Reference Poster:
January 21
International Hug Day
Launched on 21 January 1986 by Kevin Zaborney and Adam Olis, International Hug Day was set after Christmas and before Valentine's Day, when people felt empty and lonely, and encouraged people to hug their loved ones and friends.
Creative idea 10: "Infernal Embrace" light and shadow art installation
The light and shadow art installation "Infernal Hug" was created by local artist Luo Xiaoteng with the concept of "hugging", and the work is mainly presented with two rabbits hugging each other, surrounded by heart-shaped light boxes that also embrace each other.
Creative idea 11: Gift hugging machine fun hugging vending machine
Let you feel the power of a beautiful embrace of life in the process of hugging and light up your heart
January 26th
Tail teeth
The annual meeting is not only a summary of the company's past year, but also a new outlook for the future. A good form of annual meeting can not only increase the cohesion of employees, but also play an important role in the display of corporate culture and corporate image.
Creative idea 12: Kweichow Moutai Shaohua series theme tasting
Stepping into the entrance of the hotel's banquet hall, the combination of cyberpunk LED lighting and the interactive experience of the check-in area creates a new immersive shuttle scene, which seems to be a tunnel to the future, opening the tasting journey in a modern and high-tech way.
Creative idea 13: Mosaic stickers
Stickers are attached to the sign-in wall, and finally the company name and logo are formed to increase employee engagement and a sense of belonging.
Creative idea 14: Fingerprint tree check-in
Prepare a scroll with tree branches in advance, and when participants sign in, they press their fingerprints on the scroll to draw a "plum blossom picture" in full bloom, which means that everyone will work together to create a more beautiful picture scroll in the new year.
Creative idea 15: DIY emoji sign-in
Smiley, crying, grimace...... With a few simple strokes and a sign-in expression, the whole process is simple, and at the same time, it can also allow employees to really participate in the sign-in process.
Creative idea 16: Red carpet show
The guests dressed up in a variety of special creative shapes and walked on the red carpet is undoubtedly a very beautiful and eye-catching landscape.
Creative idea 17: Timeline Channel
This type of passage is themed with the company's memorabilia or the company's products, and the lighting creates an immersive atmosphere.
Creative idea 18: The annual meeting will start the innovative laser opening
Creative idea 19: Video interactive show dancers use special videos to perform interactive performances, and multimedia interactive show is a new breakthrough and novel display; It is more dazzling, more beautiful, and more visually shocking than the previous traditional dance.
In the end, it is still a broadcast benefit, and the marketing calendar organized by the black cat will include marketing nodes that can be leveraged, a collection of popular activity plans, and explosive drainage resources.
*Tips*
Pay attention to the Black Cat Club public account, and the Black Cat Club ~
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