Some eat fatty meat, and some eat hot pot base: late at night, the "big stomach king" is back

Some "storm sucking" and eating a few catties of fat meat in one go; Some "sword goes sideways" and eats hot pot base

Late at night, the "Big Stomach King" is back again

□ Reporter Zhao Li

□ Xi give birth to Wanpeng

Swallow the whole steamed zucchini in one gulp, swallow 3 pieces in a row, first swallow a piece of fatty steamed meat, and then swallow the whole large blood sausage in the second two bites, and the mouth is stuffed to the brim......

The reporter of "Rule of Law Daily" recently watched more than 30 late-night eating broadcasts, and interviewed relevant industry insiders and learned that in the late night period, the banned "Big Stomach King" eating and broadcasting is back. These streamers are generally online after 11 p.m., promoting products or product placement while "eating and eating".

In Beijing's Xidan area, this reporter randomly interviewed 50 young and middle-aged netizens who often watch short videos on their mobile phones, and received positive answers as high as 90 percent. Their reasons are varied: some people say that they want to eat but need to control their weight, watching food broadcasts can "satisfy their cravings", and others say that watching the anchor feast is very decompressing.

The interviewed experts pointed out that these anchors do not hesitate to damage their own health to eat and broadcast, which is nothing more than to attract attention, earn traffic, and bring goods to make money, while at the same time, problems such as fake eating and vomiting, and uneven product quality continue to emerge. From the perspective of the public interest, platforms should delete, shut down, or ban accounts that waste food and promote eating in large quantities.

Watching mukbang to achieve psychological compensation

"Don't blink sisters, look at me with a bite of duck blood fans!"

"(Enoki mushroom) add one piece, add one more piece, add another piece, add another piece, seven slices are stuffy and don't give it any strength!"

"Big fat meat, do you want to see how many bites my brother takes?

Similar late-night eating broadcasts are not uncommon on various live broadcast platforms, eating ten bowls of cold skin in one go, eating eight bundles of noodles in one meal, and eating ten catties of fat meat in an hour, which aroused the amazement and applause of netizens.

Why are so many people keen to "watch others eat"? From December 11 to 14, the reporter watched the barrage and comments of 30 mukbang on multiple platforms for three consecutive days, and found that around 0:00 at night was the moment when the largest number of mukbang viewers were sent. Most of the reasons why they watch food broadcasts late at night are that "they can't eat or can't eat themselves, and they have watched others eat and are addicted".

Zhang Qiu, a citizen of Beijing, is a loyal lover of late-night eating broadcasts, "Whenever I see brightly colored food and see the anchor eating in large gulps, the sound I make makes me swallow my saliva, I enjoy it very much, and I am very decompressed." ”

Li Xia, a white-collar worker in Beijing who also likes to watch late-night binge, said: "I belong to the fat-prone physique, and I always control myself not to eat too much, so when I watch the food-watching video, I will be more excited, because watching them eat as if I have eaten it myself, which is very satisfying." ”

Wang Ge, another food broadcast enthusiast, admitted that she was also exposed to food broadcasting during the weight loss period, and paid more attention to the "big stomach" type, mainly for the purpose of suppressing appetite. "When you see people eating so much, you feel like they're very pushy, and you don't feel like you're hungry anymore. ”

"It's a typical psychological compensatory for people to watch mukbang videos instead of actually feasting. The human mental system is a relatively closed system, always in a dynamic process of moving towards equilibrium. The process of seeking equilibrium is nothing but the process of transferring the 'mental energy' with desire as the core from one mental structure and element to another. Chen Jing, who is engaged in psychological counseling in Beijing, told reporters that in the state of hunger in the middle of the night, watching mukbang has become a compensatory means for many people to have an unsatisfied "appetite" or other desires, and transfer their cravings for food to mukbang.

The reporter interviewed and found that although some people who watched the food broadcast did not recognize the type of eating and broadcasting such as "Big Stomach King" in their hearts, they still couldn't help but click on the video to find out under the effect of curiosity and ugliness psychology. For example, Wang Ge first came into contact with mukbang because he wanted to see "how can someone eat so much?", "what kind of person can eat so much?", "how to eat?" and "what to eat?"

The interviewed experts believe that it is the innate curiosity of human beings that drives the audience to click on the mukbang video, and when the curiosity is satisfied, it will produce a great sense of comfort.

With the hunting way to eat, it attracts attention and drainage

traffic, stimulating anchors to continuously produce content.

In the observation of late-night eating and broadcasting for 3 consecutive days, the reporter found that many anchors "moved forward" on the runway in pursuit of speed and quantity, "storming" a large basin of ramen noodles within a few minutes, and eating multiple pieces of fatty meat in one go;

At 3:50 a.m. on December 11, the reporter entered the live broadcast room called "×× Love Food", and the female anchor had a parrot standing on her shoulder, and a cylindrical container filled with bullfrogs behind her, and the number of people online in the live broadcast room exceeded 6,000 at this time.

"The new baby wants to see the buckle 888 of the stewed toad, and the buckle 111 of the fried silkworm chrysalis. When a string of "888" was deducted in the comment section, she began to boil the oil and put the two large bullfrogs into the pan. At the same time, 3 fountain insects and 2 silkworm pupae were still fried in the small pot next to them.

After the bullfrog came out of the pot, the anchor put the bullfrog on the dinner plate, ate a few bites of it, and then switched to other foods, such as raw yams, eggplants and other vegetables. When netizens asked why she didn't finish eating the "toad", she said, "There is still one last toad for friends to see." There were many "scary" and "scary" comments during the whole process, and she responded that "this is all a live broadcast effect, don't imitate it in your life".

At this time, there was also the sound of "eating rabbits" and "eating mice" from the live broadcast room. However, this rabbit is neither a rabbit nor a rat, but a candy called "wax bottle candy", which attracts the audience with its rich color and unique chewing sound. This kind of eating and broadcasting is also divided into two types, one is based on "Jiugongge", which relies on the sound of chewing and swallowing during eating and broadcasting to attract fans, and the other is to attract the audience's attention by tasting relatively novel foods, such as offal and raw pickles.

The reporter noticed that the most eye-catching thing is "so edible".

"I'll just stuff this big blood sausage into my mouth, and the little red heart in the lower right corner can reach 200,000. ”

"Come, I'll add a big piece of fat to make you look hard and enjoy it at one time. ”

"Come on, come on, just give everyone a 'dazzle'. ”

This is the scene of Wang Min (pseudonym), who is doing late-night eating and broadcasting in Baoding, Hebei Province, interacting with the audience in the live broadcast room. In order to eliminate the question of "whether the blood sausage is greasy" raised in the comment area, Wang Min inserted a knife into the blood sausage from time to time, and poured a little vinegar on the blood sausage.

"You have to eat this big, fatty food to attract the audience. Wang Min told reporters that in fact, it is really not delicious, some meat is too greasy, and it needs to be constantly sprinkled with sugar and vinegar to eat.

In the comment area of Wang Min's live broadcast room, the reporter noticed that two voices kept appearing - one was expressing sympathy for eating broadcasts, "Don't eat anymore, it's not good for your health, isn't it greasy", and the other voice was urging Wang Min to continue eating, "Add another piece, don't talk, eat quickly".

"It's not delicious, you can't eat it, but you have to eat it, otherwise no one will see it, and you won't be able to sell it." Wang Min said that eating in the live broadcast room is all for the sake of the "Master", and only after the number of viewers and popularity in the live broadcast room reaches a certain level, will the goods be brought in, and bringing the goods is the ultimate goal. "Eating non-stop in the live broadcast room is a 'gimmick' to attract viewers. In the end, the things sold in the shopping cart in the live stream are completely different from what we eat, and that's our focus. ”

According to industry insiders, late-night eating and broadcasting is divided into many forms, and those who eat a lot of bright, gluttonous delicacies are different, Wang Min's kind of eating and broadcasting is called "earthy" eating and broadcasting, attracting people's attention with a curious way of eating, characterized by a large number of pork belly, blood sausage, duck blood, fatty meat and other fatty foods to attract traffic.

Li Wei (pseudonym), who does late-night eating and broadcasting in Shandong, uses big elbows, pig's head meat, and braised large intestine as his main food, and starts broadcasting every night until 1 o'clock in the morning, holding a piece of 1 pound of duck blood and stuffing it directly into his mouth, which is Li Wei's "prescribed action" every night.

"It's not tasty, it's a little fishy. Li Wei said that he was really about to vomit sometimes, but he still had to yell at the camera, "This piece of duck blood, look at the brother, give you a second", "Is it powerful, if you are powerful, you will be given strength in the comment area". The reporter observed that Li Wei ate almost 10 catties of fat meat in one night.

"Did you really eat it all or did you vomit?" the reporter asked. In this regard, Li Wei just smiled.

Around midnight, Li Wei would say to the audience in the live broadcast room, "Finally, a group of people, and then a group of people, you have to bring another batch of goods to end."

The reporter noticed that in the live broadcast room of Wang Min, Li Wei and others, there are also cases where the live broadcast will not be broadcast until a certain number of goods are brought together. Approaching 1 a.m., they will decide to "wait a little longer" based on the day's trading volume, or shout "wait for the last batch" and "sell the last batch".

"Generally, the broadcast time is relatively fixed, and the broadcast time will be adjusted according to the live broadcast and sales situation, sometimes until 1 o'clock in the morning, or even 2 or 3 o'clock in the morning. Wang Min said.

Taking medicated saline to induce vomiting of food

"Will it hurt my body to eat like this every day?"

"It's scary, how can you eat so much?"

The reporter noticed that although some viewers love to watch mukbang, they also questioned: Do you really eat it? Will it cause food waste?

For these problems, some anchors explained that "I have bulimia", and some anchors said "I can eat since I was a child, I was hungry and scared when I was a child, and now I want to eat everything", "I have a fast metabolism, I have a bad stomach, I go to the toilet many times a day, and after eating, I feel like no one else"......

"Crystal", who is engaged in eating and broadcasting in Zhejiang, told reporters that in fact, anchors eat to make money, otherwise who would eat desperately every day. Everyone's stomach capacity is limited, and most people induce vomiting by picking their throat or taking medicine. "I basically rely on digestion, but my weight has risen from 90 pounds to 120 pounds. ”

Wang Min told reporters that he had to go to the toilet to diarrhea and induce vomiting during the break in the live broadcast to ensure that he would "vomit" in the middle of the live broadcast for nearly 4 hours a day.

Li Wei has heard a little about some of the "operations" behind the eating broadcast, such as some late-night eating broadcasts will "eat some emetic drugs, or drink some salt water to stimulate the stomach" before the live broadcast, the purpose is to be able to spit out food at any time between live broadcasts.

"Some late-night eaters will also use some fake food during the live broadcast, or through the change of camera perspective, to show the illusion of a large amount of food, or use some paper towels or chewing gum to pad their mouths to make themselves look like their mouths are stuffed with food. Li Wei showed reporters a video, in which he stuffed an egg directly into his mouth, kept chewing, looking like he was enjoying the food, and after more than ten seconds, he swallowed it in his throat, and then picked up another egg and stuffed it into his mouth, seemingly feasting, "The audience thought they would swallow it like this, but in fact, the egg had been eaten and hidden under the tongue." This kind Xi of eating and broadcasting skills need to be practiced for a long time, otherwise it is easy to vomit, and if you vomit again in the interval, a table of dishes can be quickly swept away."

And this is also an important reason why some late-night live broadcast rooms have more than two anchors "taking turns". "This gap in substitutions is important. Li Wei said.

In Wang Min's live broadcast room, there are two anchors who take turns to eat and broadcast, and when one anchor is a little tired or can't stand it, he will change to another anchor to continue eating. Wang Min said: "In order to alleviate the pressure caused by eating all the time, we sometimes pause eating to reply to questions and feedback in the live broadcast room, but this is often accused by the audience of 'just talking but not eating'. ”

Zheng Yulong, a first-level health nutritionist, told reporters that the "Big Stomach King" eating and broadcasting is easy to bring some unscientific and unhealthy information and value transmission to the public, especially if it will cause misunderstanding about health. A person's stomach capacity varies depending on body type, age, gender. When a person is hungry, the stomach capacity is about 50 ml, and when eating a lot of food and water, the stomach capacity can reach 3 to 4 liters. If you eat and broadcast for a long time, it is easy to lead to serious metabolic and endocrine disorders in the body, cause a decline in immune function, and also cause a high incidence of cardiovascular and cerebrovascular diseases. Because this kind of overeating will cause a large amount of fat accumulation, form the resistance of pancreatic islets, and easily cause high blood pressure, high blood sugar, high uric acid, and then induce cardiovascular and cerebrovascular diseases, and even sudden death.

When talking about the harm of vomiting to the human body, Wang Xufeng, president of the Capital Health Nutrition and Gastronomy Society, said that because the stomach contains a lot of gastric acid, and gastric acid is the only strong acidic substance in the human body, if repeated vomiting, it is equivalent to repeatedly making gastric acid burn the esophagus, which will increase the risk of esophageal cancer in the long run. In addition, this behavior of eating and then inducing vomiting violates the natural laws of the human body, and will also damage the hepatobiliary pancreas, and after a long time, it will form a conditioned reflex to want to vomit when you see food, that is, anorexia.

Improve credit regulation and strengthen punishment

"Fake eating" is certainly offensive, but the problems behind the behavior such as food waste, false marketing, and mismatched goods are more worthy of vigilance.

The reporter noticed that in the comment area of the short video platform eating broadcast, a large number of netizens left messages saying that wasting food is shameful, and some people reported that the quality of the goods was problematic, the goods received were completely different from the goods in the live broadcast, and the after-sales service could not keep up.

At the end of November 2021, the National Development and Reform Commission (NDRC) and four other departments issued the "Anti-Food Waste Work Plan", emphasizing the need to strictly supervise food waste-related information. It mentions that radio stations, television stations, and online audio and video service providers are prohibited from producing, publishing, or disseminating programs or audio and video information that promote excessive eating, overeating, and other food waste.

Under the ban, many "big stomachs" took the initiative to transform and fade out of the rivers and lakes. But in less than two years, a new batch of "big stomachs" came back late at night. What is the reason behind this?

"Traffic monetization is the fundamental reason for the resurgence of the 'big stomach king'. Driven by huge economic interests, anchors can't resist the temptation to take risks. Zheng Ning, director of the Law Department of the School of Cultural Industry Management of Communication University of China, said.

The reporter learned that there are two main types of late-night eating broadcasts on social platforms, one is to sign a contract with an MCN agency to become a more vertical eating and broadcasting food blogger, and the other is to operate by yourself, usually composed of three or four people to form a team.

Wang Min and Li Wei both belong to the latter. According to Wang Min, after she eats and broadcasts, she can earn at least 15,000 yuan a month after removing expenses such as ingredients.

Li Wei introduced that the general salary of the anchors who signed MCN agencies is in the form of "basic salary + commission", and the advantage of signing MCN agencies is that the profit channels are more diversified, from short videos to store visits, advertising, and live broadcasts, making more profits, but most of the money is in the hands of the agency, and some tail small Internet celebrities may not make much money by eating and broadcasting. "Some well-known big food anchors, institutions and anchors can reach 55 percent. For some rookie anchors, the commission is determined according to the turnover, which is about 10%. ”

An MCN agency broker told reporters that if an individual anchor does bringing goods, the revenue share mainly depends on the unit price of each single product and the profit margin provided by the supplier.

The reporter browsed a number of short video platforms and found that there are also some late-night eating broadcasts that position themselves as "cultivation food anchors" and "food sharing + chatting with goods", and when there is a certain fan base, they will earn commissions by "opening the window" or "hanging a small yellow car".

"These anchors usually use the banner of 'ordinary people starting a live broadcast' and 'you can earn 4,000 a day without singing and dancing', relying on character design, beautiful pictures, and resonance to retain the audience, and after a certain number of fans reach a certain amount, they will transform into live broadcasts. An industry insider revealed.

Sasha (pseudonym), who does food broadcasting in Wuhan, Hubei Province, admitted frankly in the live broadcast that she must eat fatty meat to sell goods, and if you don't eat it, you can't sell it, "Most of our income basically comes from selling goods."

"When viewers see streamers gobbling up in front of the camera, their bodies release neurotransmitters like dopamine that make them feel happy and relaxed, but the harm that can come from this behavior should not be overlooked. Chen Jing said, "Every grain is hard", and the tradition of cherishing food should not be lost and cannot be lost. Some people on the platform focus on home-cooked food, some specialize in convenience stores, and some people take the "Sheniu" route and invite strangers to eat together, etc., and these views are not inferior to the "big stomach".

The interviewed experts agreed that on the stage of eating and broadcasting, the platform should not take the lead in words, and should review videos that may cause public discomfort before publishing them from the perspective of social and public interests. For food broadcasts that have changed their taste, such as wasting food and publicizing that most of them are eaten, they should be dealt with such as deleting the work, shutting down the live broadcast, and banning the account. The platform has the obligation to guide the anchor to actively promote a healthy food culture, so as to reduce the attention to the "big stomach" eating broadcast.

"For anchors, 'eating and broadcasting' is a job that needs to abide by guidelines and bottom lines. Relevant departments should also strengthen regulation of online platforms, establish credit regulation and joint punishments, conduct strict monitoring of anchors whose accounts have been blocked, and work with platforms to employ multiple regulatory methods such as machine learning Xi algorithms, manual review, and reporting mechanisms, to jointly create a clean and upright online environment, and convey correct and healthy social values. Zheng Ning said.

(Source: Rule of Law Daily)