#电影没有一顿火锅解决不了的事#
The May 1st movie "There is No Thing That Can't Be Solved by a Hot Pot" (hereinafter referred to as "Hot Pot") was officially announced to be withdrawn on May 6.
"Hot Pot" is a suspense comedy movie starring Yang Mi, Yu Qian, etc., and directed by Ding Sheng. As of 14 o'clock on May 5, the box office of "Hot Pot" was only 52.329 million, while the box office of "Peacekeeping Anti-riot Team", "The Siege of Kowloon Walled City" and "Spending Money at the End of the Road" released on the same day has exceeded 300 million.
In the face of such a decline, the producer chose to withdraw the file, which also attracted scolding from netizens, saying that it was meaningless to withdraw on the last day, except for being ridiculed by others for another round in other schedules. At the same time, the producer's previous inaction in publicity and improper scheduling were also criticized by fans. During the live broadcast of director Ding Sheng on May 3, he was silent for a long time, suspected of crying. Some netizens commented: Is this movie so miserable? It's quite sad to watch, and in the end, it depends on the director to come out and shout. However, some fans came out to clarify that the director was not crying at the time, but was just in a daze.
Some netizens also said that it was not surprising at all to see the news of the withdrawal of "Hot Pot", from the opening of the screening on April 13 to May 5, the film's schedule and box office have been showing a downward parabolic trend, as if they were outside the lively and jubilant May Day. Now that the film has officially announced the withdrawal and re-fighting, it is undoubtedly dissatisfied with the existing achievements, if it was put in the past, it could only be hard to survive, and at most the director complained a few words on the Internet, but now the withdrawal has become the second way to express dissatisfaction, and there are more and more people who can't afford to play, and everyone seems to have slowly accepted this kind of "deserter" behavior, although this behavior does not make the box office and market of the film worse, but for actors, especially those who bear the firepower of publicity, this is a very bad behavior.
However, looking ahead, the box office of "Hot Pot" is not high, and there are two major reasons for the withdrawal; The first is that the producer's internal communication is not smooth and the publicity is not in place. Ding Sheng once revealed in an interview that he had quarreled with the publicity team several times for the promotion of this film. He said, "Now the publicity has completely changed, it seems that the more feature films are revealed, the higher the popularity, and the higher the index of what you want to see, the better the movie will be." For me, this is completely unacceptable. I'm in awe of movies, and I think movies can only be seen in cinemas. "This also leads to the fact that there is basically no feature film in the promotional content that the audience sees.
At the same time, some Yang Mi fans said that if they weren't fans who went to find the roll-up banner of "Hot Pot", they wouldn't have noticed the promotional page in the corner at all.
The second is that there is a problem with the screening schedule, the first day of "Hot Pot" is only 7.9%, and the second day when the box office is higher than that of a certain movie, it is lower than it, how can a few percent of the low-schedule films per day create a high box office. Moreover, many screenings of "Hot Pot" are scheduled in the morning or even at midnight instead of the prime afternoon, missing the best screening time.
This time, "Hot Pot" was withdrawn on May Day, and Yang Mi fans are undoubtedly the biggest victims. "Hot Pot" relied on Yang Mi's fans to promote it in the early stage, and many viewers went to watch this movie because of Yang Mi, and the producer did not do anything to promote the movie and did not seize the opportunity.
As a 20-day low-budget movie, the scene is relatively simple, and the props look relatively cheap, and in general, the production cost of the film is low enough, but the director still did not invest enough money in the pre-promotion and scheduling of the film, which led to the final box office of the movie not keeping up, and also attracted a lot of abuse from Yang Mi fans; A good plate of hot pot bureau, I don't want to pay for the publicity fee at all, and I want to rely on word-of-mouth to ferment Bo Pai films? In what age is there such a good thing about the white wolf with empty gloves?
However, on the other hand, some netizens affirmed "Hot Pot", thinking that this movie is very good, with a lot of flips and dense laughter. And they are also optimistic about the re-release of "Hot Pot". What do you think about this? Feel free to comment in the comment area.