This year's style evolution, whether it is using deliberate bookish air to entrap fashionable private goods to create an "intellectual style", or using luxury brands' exquisite fabrics to create an "old money style" that looks relaxed, the essence is to draw eyebrows and eyes on the façade.
After a scuffle, the domestic version of the fashion style contempt chain found its true top stream - "Haidian style" wear.
Long black down jacket, light down jacket, jacket. There is no redundant design of the basic model, which can wrap any figure, and can be worn by thousands of people, and finally makes this generation of young people who are suffering from the pressure of skin self-consistent.
When others are still using big-name logos as the background color of fashion, superimposing countless Internet celebrity elements to cause excessive force to become "exquisite soil", "Haidian Style" takes this as the name, ignores all fashion standards, and becomes a fashion itself.
In winter, everyone has a black down jacket that is at least knee-length, making the whole Haidian District like a black insulating tarpaulin.
"If Haidians get separated from their friends in the subway during rush hour, it's hard for them to find each other again. ”
A light down jacket from Youxku has become a district suit in Haidian District, and only here can you collect such a remote down jacket color.
You must know that in the past autumn, the essence of the "Haidian style" is still the jacket, which is welded on the skin of Haidian people, regardless of men and women, regardless of occupation, no matter what kind of commuting method - no Haidian people have not worn a jacket.
Because I don't care, I don't care about the fashion attitude, which has created the unique fashion style of Haidian people, and now, this fashion has begun to feed young people in reverse-
Also in Beijing, Chaoyang District and Haidian District, one east and one west, seem to be in two different dimensions.
When Chaoyang people are still anxious about whether today's outfits and makeup can stand out in the crowd, for Haidian people, washing their hair is already the highest etiquette for going out, and how to achieve the effect of stealth through dressing is their innate talent.
Hu Yangyang, a 25-year-old civil servant in Haidian, said that the purpose of Haidian people's clothing is to hide in the dust and smoke as much as possible. Like all Haidianians, Hu Yangyang became the first group of young people in Beijing to wear long black down jackets this year.
"In our unit, I can't find one out of 100 people who wears bright colors, even if they wear the most ordinary white, they will feel uncomfortable, because it is too eye-catching. ”
Haidian people's observation that they love to wear black is not groundless, and even the main color of the entire Haidian District looks black and gray.
"The neon-lit skyscrapers of the business district belong to the prosperity of other districts, while Haidian is full of scientific research institutes, educational institutions, and old communities that seem to be unpretentious but actually hide mysteries. ”
The Keyuan community in Zhongguancun is not as luxurious as the "manor", "mansion" and "mansion", and the appearance is also gray bricks and black tiles, and it is mediocre. In fact, it is also known as the "special building", which was specially built for academicians and researchers of the Chinese Academy of Sciences and Soviet experts in the last century, and now because it is a school district house, it has maintained a high price of more than 140,000 yuan per square meter all year round.
There are two holy places in the domestic education sector, one is Huanggang, Hubei, and the other is Huangzhuang, Haidian. A friend in Beijing said, "Beijing babies who have been chickens all know that Haidian in their childhood memories is gray, even the sky is gray." ”
The various universities, government agencies, and military compounds that cannot be renovated and renovated on a large scale, and the relatively fixed pattern and geographical culture are destined to prevent Haidian from constantly expanding and updating like the rising sun. So it's a fact that Haidian is an extremely pragmatic area, and because of that, this temperament affects the way people who live here dress
If you ask a Haidian person what they are particular about this outfit, they may say, "Everyone is too busy to take care of themselves, who still goes to see what others are wearing." ”
However, the Haidian people who pay attention to the spiritual core are not wearing nonsense and messy, they have developed a set of simple and low-key dressing guidelines based on cleanliness and decency-
Even those who wear big brands are black, gray-brown all over, and it's best to have a logo so small that people don't see it. You can only tell from the good cut and material that it could be a hard-shell Archaeopteryx jacket or a waist-cinching masked down jacket.
In this municipal district in the name of education, it's no surprise that students wearing similar styles of school uniforms are everywhere, and even adults are keen to dress like everyone else.
Haidian is not without fashion, maybe it doesn't need that kind of fashion.
The young people of Dachang in Xierqi are always in a hurry, as if they are so busy that they have no time to pamper themselves, so they can only wrap themselves casually with the company's cultural shirt all year round.
Parents wandering on Zhichun Road always hold a thermos cup with a certain research institute and a national laboratory in their hands; the canvas bag of tutorial class gifts on their shoulders is not inferior to Hermes, because they have to recharge more than 100,000 yuan a year; and they wear their children's school uniforms on their arms, and the color scheme is purple attached to Tsinghua University and red attached to the National People's Congress.
It is also believed that the college students in Wudaokou are the least fashionable college students in the world. They also love to wear black down jackets, never follow the trend like their peers, and even retain the Xi of wearing sleeves when brushing questions in the third year of high school to prevent the pen from rubbing the sleeves. But unlike others, their black down jackets are printed with the logos of 985 and 211 schools led by Qingbei on their chests.
Photo source @Custard Kippo
The dignity of Haidian people is not given by clothing, their luxuries are household registration, graduation colleges, and workplaces.
Duoduo, a native of Beijing who grew up in Chaoyang and now works in Haidian, said: "It's very disconnected physically, and your outfit can never please your family and colleagues at the same time." ”
At first, Duoduo thought that he must maintain a fashionable style and must not be assimilated by the "Haidian style". Even though the commute has taken nearly an hour and a half every morning, she wakes up another hour early to put on makeup and clothes. But in fact, as soon as she entered the boundary of Haidian, she always had a sense of "overpowering".
"Especially when I entered the subway, everyone was dressed the same, and I was noticed by everyone like a 'stranger'. ”
Duoduo couldn't help but start to reflect, "Confidence doesn't necessarily come from dressing, or checking in to a niche Internet celebrity, having dinner with colleagues at a nearby restaurant after work, doing a good job, and living a very fulfilling life every day." ”
The life of Haidian people has a fixed trajectory, they continue the system of their student days, and establish their own set of lifestyles: go to and from work, eat and play, go home and sleep, you don't even need to go out of Haidian District. is like the sentence that Haidian college students always laugh at themselves, "After graduating from Wudaokou, I directly entered the byte employment".
This is a kind of satisfaction that determines the boundaries of life, and always only goes to those places that you often go, so people in Haidian wear clothes like this.
In Haidian, "soil" also represents a sense of security.
However, people who say Haidian "soil" probably haven't had an epiphany of that noble sense of pragmatism. It's like a grandparent who buys vegetables in a vegetable market, and a free cloth pocket given by a portable bank, but in fact, it may be an expensive peripheral that can only be obtained by saving millions.
"Haidian Style" finally returns the clothes to their essence, focusing on functionality and practicality, and between inadvertent displays, it unintentionally shows the strength that money can't buy. For example, those who wear Qingbei down jackets and carry canvas bags from the research institute.
If you only have an insight into Haidian from the perspective of fashion, it is really a bit thin. Haidian should not be "soil", it is home to some of the best colleges and universities in the country, and the people who make up it are a group of youthful college students, how can they not be fashionable?
It's just that I don't want to waste time on dressing, so I allocate more time and energy to other things.
26-year-old Beipiao Xiao Wang recently resigned from a Chaoyang company and came to work in a large factory in Haidian. Xiao Wang said that in the past, in Chaoyang, not only was he not innovative enough in the workplace, he would feel anxious, but in life, if he didn't know where the new Internet celebrity store was opened, he would also feel anxious.
"Chaoyang young people love to check in Internet celebrities, and they consume not only the taste, but also the atmosphere. But once you arrive in Haidian, even if it is a well-decorated restaurant, you will find that everyone lives and works nearby, and comes here for the experience of eating and drinking, rather than just taking a photo. ”
Consumption concepts in various parts of Beijing have been iteratively evolving, but it seems that Haidian's life and consumption culture have taken shape and are firmly in their own right.
You don't have to chase and evolve your appearance for the sake of environmental updates. Haidian gives you a chance to have a staircase to go down without being condemned by vanity.
In Haidian, everyone wears the same clothes, and there is often only one established template, which is also the most restrictive place. There is no slack here, and there will even be a lot of more cruel and realistic things.
However, it is precisely this boring and stereotyped framework that cures your appearance anxiety, body anxiety, and clothing anxiety.
Some people say that Beijing is full of anxiety and impetuousness, the pace of life is too fast, everything is for the purpose of making money, and they will never be able to fit in. But someone else said, "There is always a group of Haidian people, and the simple Haidian lifestyle reminds you that you can also choose another life in Beijing." ”