In September this year, Li Auto officially announced that Song Ziwei, the former product manager of iQOO, officially joined Li Auto as the head of product strategy of Li Auto. On December 10, Li Auto held an intelligent software conference, hosted by Song Ziwei, which was Song Ziwei's first show after joining Ideal. Why did Song Ziwei join Li Auto? Did Li Li dig it up? On December 19, Song Ziwei revealed for the first time the reason for crossing the bank.
Song Ziwei
"It was my decision to join Li Auto." Song Ziwei said that she paid attention to Ideal Auto relatively early, and she paid attention to the release of Ideal ONE in 2018. But at that time, I really didn't expect that Li Auto would become a benchmark for Chinese electric vehicle companies in just a few years. I never thought that I would have the opportunity to join Li Auto one day.
"I joined Li Auto on my own initiative. Before joining Li Auto, I worked in the mobile phone industry for many years, but I am completely new to the automotive industry. It is equivalent to going from the comfort zone to an unfamiliar territory, and it takes courage to take this step. Song Ziwei said: I like to make mobile phones very much, and I also like cars very much, so every time I choose the industry, it is completely out of love. "I started my mobile phone because I loved digital, and now, I want to explore some new boundaries in another field that I am passionate about, so I chose to join the automotive industry. ”
Song Ziwei revealed that she has been in charge of a brand new product since she joined the company, and it still has a lot to polish. But I am very confident in it, and it will definitely become a new benchmark in the automobile market, so that the brand of Li Auto will radiate to more people, and create mobile homes and happy homes for more family users.
For the impression of Li Xiang, CEO of Li Auto, Song Ziwei commented: I have been paying attention to Brother Xiang for a long time, but I have not had any intersection, I will see him occasionally in meetings after coming to Ideal, and after real contact, I found that his judgment on many things as the founder of this company is amazing, with a high degree of strategic focus and very high quality decision-making. In addition, Song Ziwei said that he himself was very gentle, calm, rational and funny when communicating with us, which gave me a completely different feeling.