Do you want to drink whisky made in the water of Qiandao Lake?
This morning, Chun'an's first 100 million yuan foreign-funded "whisky + tourism" industry and tourism integration project - Chun'an (Hangzhou Qiandao Lake) Malt Whisky Distillery invested by Ogil Dandy of the United Kingdom started construction in Fuwen Township, which is also the first international whisky brand and the third whisky production project that Chun'an is committed to building the best whisky production area and officially started construction.
Groundbreaking ceremony
Chun'an malt whisky brewing project, with a total investment of 700 million yuan, the distillery is planned to cover an area of more than 60 acres, and will be built into a "zero pollution" distillery, including two major parts of the production plant and the experience center, which will be built into a demonstration project of "whisky + tourism" integration of industry and tourism, providing tourists with whisky brewing technology, wine tasting and other tour experiences.
Renderings of the Junan malt whisky brewing project
After completion, the initial annual production scale will reach 1.5 million liters, which can be expanded to 3 million liters, and the annual sales revenue will be more than 600 million yuan and the annual tax revenue will be more than 120 million yuan.
The name of the project "Chun'an" also has a deep meaning. "'Chun'an' is a homonym for Chun'an, 'Chun' means 'alcohol', which is a quality coordinate, which means that whisky is mellow and elegant, and 'shore' is a metaphor for the lakeside, which is a geographical coordinate, which means that the distillery is located in the natural aesthetics of green mountains and green waters. The relevant person in charge of Avoc Dandy Group introduced.
Renderings of the Junan malt whisky brewing project
Why did Orgosz Dandy choose to develop the whisky industry in China, and why did it choose to settle the Chun'an malt whisky brewing project in Chun'an?
Mr. Alan Hillman, President of the Ovoc Dandy Group, said that first of all, there is a market for whisky in China.
According to IWC data, about 18,000 tonnes of whisky were sold in China in 2022, accounting for about 0.5% of the market share of Chinese spirits. As more Chinese young people are full of international vision and healthy lifestyle, it is expected that the average annual growth rate of the Chinese whisky market will reach more than double digits during the period 2023-2029. ”
The whisky products of the OgelsDandy Group
The Chun'an malt whisky brewing project is expected to be completed in two years, and the first batch of "Qiandao Lake Whisky" will be available in five years. He said that in the near future, he will seek to cooperate with local farmers to produce Chinese whisky using malt and yeast produced in China.
Secondly, and most importantly, the natural environment is blessed.
Chun'an, known as "Eight Mountains and Half Water and Half Fields", is a national key ecological function area and the only special ecological function area in Zhejiang Province. Qiandao Lake is known as "the world's first beautiful water", with an annual water storage of 17.8 billion cubic meters, and the outbound water quality is maintained in Class I all year round, making it a rare large-scale high-quality drinking water source in China. Chun'an County has a forest coverage rate of 76.9% and a green vision rate of nearly 100%, and has the largest national forest park in China, with negative oxygen ions as high as 62,000/cm3.
Renderings of the Junan malt whisky brewing project
With the advantage of Qiandao Lake's "China's good water" water source, Chun'an has vigorously developed the healthy water industry in recent years, aiming at 7 tracks such as whisky, drinking water and functional beverages to carry out precise investment promotion, and making every effort to build a regional brand of "Qiandao Lake" water and beverage industry.
From "Nongfu Spring", to "Qiandao Lake Beer", to "Qiandao Lake Whisky", as the most representative characteristic industry in Chun'an, the healthy water industry has continuously injected new kinetic energy and added new vitality in recent years, and the agglomeration effect of the industrial ecosystem has become increasingly prominent.
From January to October 2023, Chun'an's water beverage industry achieved an industrial output value of 3.72 billion yuan, a year-on-year increase of 7.40%, and a sales revenue of 11.426 billion yuan, a year-on-year increase of 15.19%.
The landing and promotion of the Ogo Dandy Chun'an whisky brewing project will become one of the new growth poles for the development of Chun'an water beverage industry, adding new vitality to the development of common prosperity.
Wang Chong, deputy secretary of the Chun'an County Party Committee and county magistrate, said that in the future, Chun'an will add new check-in points such as whisky experience center and water and beverage comprehensive service center on the basis of industry and tourism carriers such as beer museum and Nongfu Spring production base, so as to provide tourists with a more in-depth participation experience and give full play to the best product quality, the best integration of industry and tourism, and the best consumer market advantages.
At the same time, with the goal of building "the best whisky production area in China", we will do a good job in ensuring from multiple dimensions such as space guarantee, industrial introduction, brand building, and policy support, so as to promote whisky brands to attract bigger and stronger, become bigger and stronger, form a special wine and beverage industry cluster, and explore the characteristic path of developing "whisky + tourism".