Headlines reported today
The photo of the Xiaomi car has been exposed again.
Different from the declaration pictures published on the website of the Ministry of Industry and Information Technology and the spy photos circulating on the Internet, this time it is a Xiaomi SU7 with a light green appearance.
Fresh color, many young people said that they were tempted, "must rush".
And together with the photos of Xiaomi cars, it is the topic of "media leaks that Xiaomi cars will pay three million fines".
Therefore, some netizens ridiculed, coupled with the 1 million yuan fined by a supplier for leaking Xiaomi design drafts at the beginning of this year, Xiaomi Auto has earned 4 million yuan.
In addition to the photos of Xiaomi cars, in the CCTV face-to-face column yesterday, Lei Jun, founder, chairman and CEO of Xiaomi Group, also talked about Xiaomi cars.
Lei Jun said that he built the car with the certainty of "ambition to win".
Xiaomi has two principles for making cars, the first is to "keep the right and be surprising", the right is to fully respect the laws of the automotive industry, use the mature technology of the automotive industry, to ensure that the first car can be built well; the second is "ten times the investment", generally a car company to build a car about three or four hundred people, about 1 billion, 2 billion R & D funds, and Xiaomi's first car invested 3400 engineers, the entire R & D investment exceeded 10 billion.
"Xiaomi builds cars, builds them themselves, does not merge and acquisition, and does not OEM", more and more details show that "the first car of young people" is about to be pushed into the spotlight and judged by the market.
Xiaomi car "hit the face"?
On November 15, the first model of Xiaomi Auto appeared in the 377th batch of "Announcement on Road Motor Vehicle Manufacturers and Products" issued by the Ministry of Industry and Information Technology.
The declaration chart shows that the first model of Xiaomi Auto is a pure electric sedan, with two models, namely SU7 and SU7 Max.
As soon as the picture came out, many fans thought that the Xiaomi car hit the Porsche. The media electric ape ball made a series of pictures to compare the front face, tail lights, and waistline of Xiaomi cars and Porsche TayCan. "It's not that Porsche can't afford it, but Xiaomi is more cost-effective", some fans even ridiculed the Xiaomi car "Porsche".
In terms of specific parameters, the length, width and height of Xiaomi SU7 are 4997mm/1963mm/1455mm, and the wheelbase is 3000mm, and the Xiaomi SU7 Max is 1440mm in height, and the rest of the parameters are the same.
The Xiaomi SU7 will be available in two battery capacity versions, with a battery pack capacity of 101 kWh and 73.6 kWh respectively, with a range of 800 km and 750 km for the 101 kWh battery pack, and 668 km and 628 km for the 73.6 kWh battery pack respectively.
Xiaomi cars are equipped with ternary lithium-ion batteries produced by CATL, with a peak power of 220kW/275kW for the drive motor, and an automotive event data recording system (EDR).
In addition, when the previous spy photos of the Xiaomi car frame were exposed, some fans thought that the handle area of the door panel in the interior of the Xiaomi car was somewhat similar to the Tesla Model 3.
At present, there are various spy photos, "ID photos", and unpainted driving photos of Xiaomi cars on the Internet, and most rice fans are satisfied with the appearance of Xiaomi cars that are currently exposed.
Does Xiaomi Auto insist on cost performance?
At present, the news on the market is that Xiaomi cars are divided into standard version, Pro version, Max version, and track version that will not be mass-produced, and the price is concentrated at 19-300,000 yuan.
Guo Mingchi, an analyst at Tianfeng International Securities, said that the key selling points of Xiaomi cars are autonomous driving, software ecology and 800V fast charging and power configuration, and the estimated price is less than 300,000 yuan.
Senior car blogger Han Lu previously broke the news that Xiaomi Auto is positioned as a C-class luxury car, with a minimum price of about 300,000 yuan and a high configuration of about 500,000 yuan. At present, this Weibo has been deleted.
Previously, the article said that the price of Xiaomi cars starts at 260,000 yuan and is divided into two versions. The price of low-end models is 260,000~300,000 yuan, and the price of high-end models is more than 350,000 yuan.
However, whether the price of Xiaomi cars will be as low as below 200,000, or 20-300,000, or more than 300,000, the price of the three stages directly determines whether Xiaomi cars are still the main familiar "cost-effective" formula.
After announcing the car, Lei Jun launched a vote on the pricing of Xiaomi cars, with nearly 20,000 people participating, and the most netizens were selected within 100,000 yuan, followed by 100,000-150,000 yuan.
But from the perspective of the Xiaomi car configuration that has been exposed so far, the pricing below 150,000 is indeed a little difficult.
The unreleased Xiaomi car is already facing an increasingly volatile new energy market. This year, new energy vehicles have started a price war. Towards the end of the year, in order to rush sales, the promotion methods of car companies are becoming more and more crazy.
According to Cui Dongshu, the current secretary general of the National Passenger Car Market Information Association of the Passenger Car Association, the increase in the promotion of new energy vehicles in November this year is particularly obvious, and it has now reached the historical high level of promotion after November last year.
According to Yiche data, in the last month of 2023, Jiyue, BYD, Xiaopeng, Zhiji, etc. have adjusted the prices of a number of series models, and other new energy vehicles have also launched various preferential policies for purchase before the end of the year.
At the moment of rushing sales and volume prices at the end of the year, can the final pricing of Xiaomi cars satisfy fans?
Is Xiaomi Auto released this year?
Yesterday was also Lei Jun's 54th birthday, and yesterday evening, Lei Jun posted a message thanking his friends for their birthday wishes, with a picture "There must be a road before the car reaches the mountain".
Because of this point in time and the word "car", netizens left a message wishing Lei Jun a happy birthday, and at the same time, they also guessed whether the Xiaomi car conference was coming.
Xiaohongshu blogger "Video Game Technology" previously posted, saying that Xiaomi has "finalized" to hold a Xiaomi car debut conference in Beijing on the 28th. The internal staff of Xiaomi Auto refuted the rumors, saying that "the time has not yet been decided, and I am indeed considering this point in time".
There have been more and more official actions of Xiaomi Auto, such as the Xiaomi Auto Weibo, which has just opened and rolled off the assembly line at the speed of light, the official website of Xiaomi Auto with only a few photos, and some Xiaomi Homes in Beijing, Shanghai and other places that have begun to display and confirm the placement of cars.
According to the "Daily Economic News", the four major manufacturing processes (stamping, welding, painting, and final assembly) workshops in the first phase of the Xiaomi Automobile factory have been built, and small batch trial production has begun, and the produced cars are parked in the final assembly workshop.
At the Xiaomi 14 press conference, Lei Jun said in response to questions from netizens that Xiaomi cars are currently progressing very smoothly and will be officially launched in the first half of next year. When the time is right, we will report to everyone in a centralized manner.
Will this "right time" be the end of this year?
In the "Face to Face" column, Lei Jun said that he was a little anxious: "I am particularly worried that everyone will not buy it if it is not popular, and I am even more worried that everyone will come to buy it, and if you have to wait for 1-2 years, you will definitely be scolded miserably." 」
Will the upcoming Xiaomi car satisfy the majority of rice fans? And what changes will Xiaomi cars and rice fans bring to the automobile industry? We will wait and see.