In the past week, Dongfang Selection, a live broadcast e-commerce company, has frequently appeared on the hot search due to the "small composition" incident, causing an uproar in public opinion. It was originally a very small matter, but I didn't expect that after fermenting on the Internet for nearly a week, it ended up being dismissed as the CEO of Dongfang Selection.
Times have really changed, a little-known "editor" with a little literary talent, unwilling to be a nameless green leaf behind the scenes, just ran to the screen, stated a fact, expressed his own credit, and gave a second boss a class, which is extremely rare.
Although the incident was caused by the "editor", the fermentation of the incident revolved around Dong Yuhui, the star anchor selected by Dongfang. First, Dong's fans were dissatisfied with the backstabbing behavior of Yuhui by the company represented by the "editor", which then evolved into a tsunami-style denunciation of the company's mistreatment of Yuhui.
In the end, the market value of Dongfang Selection evaporated by billions, lost millions of fans, and brought "splashing wealth" to the live broadcast room of Gaotu Jiapin next door, which made Gaotu's market value rise by 7%.
In order to calm down the situation, the big boss Yu Minhong had to stand up and apologize to Dong Yuhui first, and then tearfully slashed Ma Yan, removing his younger brother Dongfang Xiaosun, who had followed him for more than ten years, from the position of CEO, and personally taking over Dongfang Selection.
Although Boss Yu did not admit that his behavior was a "choice of two", he could not avoid the fact that on the one hand, he let Dongfang Xiaosun be punished, and on the other hand, he assured Dong Yuhui in front of netizens across the country: Give him a salary increase, and he must give him the right to speak in the company's decision-making.
In the final analysis, in fact, the core of the essence of the incident is still a story of competing interests.
From the perspective of the company's operation and management, under the guidance of the strategic interests of "not putting all the eggs in the same basket", the company's management, represented by the former second boss, has implemented the "de-Yuhui" route, which is also for the long-term interests of the company, which is understandable.
And Dong Yuhui's fan mother-in-law, in order to ensure that their beloved kind, kind, affectionate, and eloquent son-in-law is not bullied or mistreated, quickly assembled, united, and shouted for him, and fought for it.
From the point of view of the big boss Yu Minhong, the reason why a high-achieving student who graduated from Peking University, a successful entrepreneur, and an old man who is over the age of sixtieth birthday can stand up and bow his head to a hairy boy from the countryside is not because of Yuhui's talent and ambition to help farmers, but because of the immeasurable business interests that he represents behind him.
This incident also gave the majority of netizens the opportunity to have a close observation and understanding of the myth of wealth creation of live broadcast e-commerce, which has been booming in recent years.
In everyone's understanding in the past, the discussion of high salaries basically stayed at the level of hundreds of thousands or millions, and they all had to be mixed into the top management of large companies to get it. In the live broadcast e-commerce industry, a young salesperson does not need to run errands to do customer visits, nor does he need to give gifts to maintain customers during the New Year's holidays, just standing in front of the camera and moving his mouth, he can easily earn "more than tens of millions" of income, which is really eye-popping!
Seeing such a lot of money, many people must have the urge to enter Dongfang Selection to make a lot of money, and they are curious about what the treatment is like in Dongfang Selection. Based on relevant public information, we learned that if all the positions in the company are pulled together, nearly 50% of the employees selected by Dongfang have a monthly salary between 4.5k-8k. Among them, the average salary of employees with a bachelor's degree can reach 25.8k, and the average salary of a master's degree is 35.5k.
Oriental selection anchor salary
From this, we can draw two conclusions.
The first is that the high salary in the live broadcast e-commerce industry is indeed high, but it still follows the pyramid law, and only a few Internet celebrity anchors who are out of the circle can reach the top of the tower, and the income of most other practitioners is just a foil at the foot of the pyramid.
The second is that the salespeople in the live broadcast e-commerce have higher requirements for knowledge, and there seems to be an obvious positive relationship between income and education, which may show that reading is still the only magic weapon for every ordinary person to change their lives and make a lot of money.
Therefore, in the Internet era, you still have to study hard, otherwise you won't even have the qualifications to set up a stall to sell goods in the future.