Text丨Look at the present
Editor丨Look at the present
"If you have an online car-hailing service, you will never take a taxi!"
How many people who often take taxis complaining about how many traditional taxi drivers complain that passengers are waiting on the side of the road, no one comes forward to take the bus even if they honk their horns, and even if they get out of the car to pick up passengers, it will have little effect.
Train stations, streets in popular tourist cities, shopping malls in the city center...... These places with a large flow of people and a large number of outsiders are often the most likely to have such a situation, where taxi drivers are waiting, passengers are also waiting, and only online car-hailing drivers are interspersed between the two, busy like butterflies.
What is it that makes people prefer to spend 30 minutes standing on the side of the road waiting for a ride-hailing service rather than taking a taxi on the side of the road?
"The prices of various models of online car-hailing are clear, and I know the bottom of my heart, who would guess the price of a taxi!"
It is inevitable to spend money when you go out, but no one wants to be slaughtered, the online car-hailing platform not only provides more choices, but also informs the price of each model in advance, with a difference of more than a dozen or dozens of yuan, and the platform has informed customers of all prices in advance, and customers can check different price grades before placing an order.
If you are not in a hurry, customers can choose the most preferential price, plus the platform subsidy is less than 10 yuan a trip, even if there is no subsidy, customers are willing to believe the lowest price given by the platform, and the most important thing is that no matter how much money is paid in the end, the customer is clear and understandable throughout the whole process, as the old saying goes, "death is also understood", not to mention that few customers raise objections under independent choice.
The price of online car-hailing is open and transparent, and it is more affordable than taxis, so young people who often use major apps are naturally more inclined to online car-hailing.
First of all, there are many online car-hailing platforms, such as Didi, Shenzhou, Uber, Yidao, Shouqi, etc., in addition, AutoNavi, Baidu, Meituan and other comprehensive platforms have also been connected to these online car-hailing, users only need to search for the destination, and the platform will automatically integrate all online car-hailing.
Secondly, online car-hailing can book trips, this function is very friendly to some people who travel at night, although taxis also run night shifts, but after all, there are more and more random during the day, if a person needs to leave at 3 o'clock in the morning, the possibility of stopping a car on the side of the road at the moment is very small, online car-hailing can be booked at 3 o'clock in the morning during the day, and there will be a driver to pick it up.
During the journey, many customers reported that online car-hailing drivers are more service-conscious, because there are platforms that provide established routes, online car-hailing drivers have no chance to detour, and the final price is similar to what was estimated at the beginning of the taxi, and the drivers cannot change the road fare at will, and most customers also use third-party payment platforms such as WeChat and Alipay to reduce the possibility of cash fraud.
Even if the customer gets off the car to end this single trip, the platform will also generate a record, the customer can view it at any time, and if there is an objection, it can also be easily complained, as long as the evidence is provided, the platform will maximize the protection of the customer's rights, and there is a scoring system as a soft constraint on the driver, the customer has received a good service, and the driver has received a five-star praise.
Surprisingly, online car-hailing also has a certain social function, as an industry that has only emerged in the past fifteen years, it has long been integrated into our daily life, young people are no strangers to online car-hailing, but there are still many elderly people in remote places who know little about it, and some have not even used it.
If these people were to be able to hail a ride online, it would be a hot topic in their social circles, because even young people who know them well are often surprised by the rarity of ride-hailing until now.
For example, popular short video platforms have such entries: #打车打到一辆劳斯莱斯, #打车打到一辆坦克, #打车打到比亚迪车门怎么开, #打车打到一辆特斯拉......
Thousands of likes and comments prove that people still pay a lot of attention to ride-hailing, especially when people think that ride-hailing is only a cost-effective car, or that it can only get a car.
In order to promote their own platform, online car-hailing also has a sharing to get a taxi coupon activity, customers only need to click a few times, let friends help help, the platform gets a promotion opportunity, acquaintance sharing is sometimes far more effective than celebrity advertising.
Price advantage, customer first, service-oriented...... Each of them is aimed at the shortcomings of the traditional taxi industry, converging into the convenience of online car-hailing, human nature is easy to take refuge, and online car-hailing has helped most people solve 90% of the problems, so many people feel that it is worth waiting for 30 minutes.
Corresponding to waiting, there are taxis that stop at the beckoning and pass by at any time on the side of the road, which is convenient on the surface, but hides more inconvenience for many people.
"Those who are close are reluctant to go, those who are far away are still detouring, and they can also use their hands and feet to play the meter!"
Pull a random person who has taken a taxi many times, he can talk about the taxi cat for a long time, open the popular social platform, search for taxi, almost every city has one or another unpleasant experience, if you check the guide to tourist attractions, there must be a suggestion to avoid taking a taxi directly......
"The world has been suffering for a long time!"
The lively shouting of the major railway stations, listening to the familiar local sound in your ears or the first greeting of strangers coming to this city, you smile and look at the enthusiastic driver master who is rushing up to you, listen to the slogan of "get on the bus and go", until the luggage settles and the person is also sitting in the car, you look at the master just now, the meaning is obvious: you can go.
The driver pointed to the vacant seat, "people come and go", you think that more is better than less waiting, waiting, finally enough full of people, but everyone's destination is not the same, maybe the attitude just now is not tough enough, when all the passengers have arrived, you are the first to get on the car but the last to arrive, delayed a lot of time.
The last straw that broke the camel came, the price of the carpool service, and even the cost of sending other passengers on a detour were sandwiched in, you finally broke out, but the driver master was tougher, if it was a local, you would argue with reason, but when you first arrived in the city, you were not familiar with the place, and finally compromised, and the taxi left an indelible impression in your heart.
In addition to the train station, there are unexpected results of stopping cars on the side of the road, some drivers are reluctant to play the meter, some drivers are very keen to play the meter, on the surface it is a good thing, but many people encounter the situation that the driver is doing tricks on the meter, the control button is generally in the driver's hand is easy to operate the place, in the gap when the customer relaxes his vigilance, the driver quietly adjusts, and the final fare is more than ten or twenty yuan higher than the normal price.
If you don't remember the license plate number, it is often difficult to hold the driver accountable, and many friends have reported that the taxi rights protection speed is slow and the results are not satisfactory.
The opaque itinerary, the driver is easy to increase the fare, and the poor service awareness makes the traditional taxi a nail in the eyes of everyone.
It is undeniable that there are still problems with online car-hailing, and taxis are not all going to trap people, but 90% of the convenience is enough to resist the 10% of the problems, and the 10% of the persistence is difficult to withstand the 90% of the drift, just like the growth and survival of online stores and physical stores, in the final analysis, it depends on the choice of most people.
Would you wait 30 minutes for a ride-hailing ride, or stop and hail a taxi?