Sales reached 475.876 billion yuan, the first 10 months of sales increased sharply!
In the past, Jiangxi lottery players spent 100,000 yuan to win 220 million yuan, and Guangzhou lottery players won 144 million yuan.
On December 12, it was reported that a site in Nansha, Guangzhou, won a special prize of more than 6.56 million yuan in 22 notes, with a total prize of 144 million yuan.
The excess jackpot and the change of life against the sky have affected the nerves of netizens. As long as you buy the right number, go straight to wealth freedom.
From the point of view of lottery sales,Data published on the website of the Ministry of Finance,In the first 10 months of this year,The cumulative sales of lottery tickets nationwide were 475.876 billion yuan,An increase of 164.916 billion yuan year-on-year,An increase of 53.0%. Among them, the sales of welfare lottery institutions were 160.027 billion yuan, an increase of 36.804 billion yuan year-on-year, an increase of 29.9 percent, and the sales of sports lottery institutions were 315.849 billion yuan, an increase of 128.112 billion yuan or 68.2 percent. From January to October, a total of 475.876 billion yuan of lottery tickets were sold nationwide.
Not only the mainland, but also other countries have maintained a high level of lottery sales. from all over the globe
After the lottery agencies in most countries and regions in fiscal year 2021 created the highest sales volume ever, many lottery agencies continued their good momentum in fiscal year 2022, and even hit new highs. For example, South Korea's welfare lottery sales in 2022 reached 6.4 trillion won, setting a new historical record.
Studies have pointed out that under economic pressure, people will cut back on large consumption, but small-scale consumption such as lipstick may increase for psychological comfort. Lotteries also have a similar "lipstick effect", becoming a "cheap luxury" in economic downturns, allowing people to relax in economic difficulties, and at the same time hope to achieve a counterattack through lottery winnings and explore the scarcity of upward channels.
Behind the 50% increase in lottery sales in the first 10 months of the mainland,From the supply side,Lottery forms are diversified,Diversification of gameplay,Convenient layout of lottery shops;From the demand side,Young people buying lottery tickets has become a fashion,2022 Sports Lottery Customer Research Report" shows that Generation Z (18-27 years old) Lottery buyers have accounted for 38.1% of the proportion of sports lottery buyers;.
As an entertainment consumer product, lottery tickets have gradually been integrated into the daily life of young people. Meeting with friends and buying a few lottery tickets to scratch have also become an indispensable part of many young people. "2022 Sports Lottery Customer Research Report" shows that more than 72% of consumers choose to buy lottery because they are not simply winning the lottery, but entertainment and relaxation.
Aside from the social attributes of the lottery, "winning the jackpot" carries many people's expectations and yearning for a better life. Netizens ridiculed that it is easier to win 10 million than to earn 10 million.
How to view this phenomenon? Can buying lottery tickets achieve financial freedom?
Experts pointed out that the probability of winning 10 million and earning 10 million is not large. For young people, buying lottery tickets is mainly about seeking a kind of instant surprise and feedback, rather than seeing it as a way to get rich in the long run. Lottery games should be viewed rationally and purchased according to one's financial means.