In 1903, Gillette invented the disposable blade, ready to change the world. Who knows, only 168 pieces were sold in a year, and the pants that were lost couldn't be worn. Gillette made a commotion and sold out at once.
After a half-dormant life, a flash of inspiration came to Campo Gillette, the most famous person in the world, who produced an unforgettable inspiration in an instant.
Camp Gillette had dropped out of school at the age of sixteen to go out to work, he had been working as a salesman for twenty-four years, and at the age of forty, his life had not improved at all.
One day when he came home from work, he began to meditate on his life, his hand held his chin, and as his mind drifted away, his hand began to unconsciously stroke back and forth on his chin.
Suddenly, the beard that had not been shaved cleanly pricked some fingers with the movement of his hand, and the tingling sensation instantly woke Ji Lie from his contemplation and felt the touch in his hand.
He began to think that every man needed to shave, and that he needed a razor to shave, and Camp Gillette jumped up with excitement, and his heart was very happy.
After soothing the excitement in his heart, he calmed down and carefully recalled that when he was trimming his facial beard, there were always a lot of inconvenient factors.
And every time I finish repairing my beard, there are some special places where the beard is always unclean, and sometimes it leaves a short stubble, which can sting my fingers when I touch it.
Thinking of this, Gillette secretly made a decision in his heart, that is, he must design a razor that is easy to sleep and can ensure safe cleaning.
First of all, he thought that if he could design a disposable razor like "use it and throw it away", then he would definitely achieve a fortune and achieve a prosperous life.
With this in mind, Gillette began to make the model of the razor that came to his mind, and he specially bought the tools and materials for making the file, clamps, and very thin pieces of steel.
He then locked himself in a room and studied and conceived carefully, thinking that if he wanted to throw the razor away when it was used up, he needed to separate the blade from the handle.
Make a card slot on the top of the knife handle where the blade can be installed, and when the blade is dull, people can change the blade, and this tool handle can be used repeatedly.
In this way, when people come to buy razors, they can save costs, and they don't have to buy the handle repeatedly, saving the price of the handle.
This should be a very good choice for some poorer people, and everyone will be more inclined to this kind of razor when choosing, and Gillette conceived it very beautifully in his heart.
However, when people were initially resistant to things that could change their lives, especially new things, Gillette turned his vision into a design.
Many friends came to his side to laugh at him, and even some experts and even scholars in machinery and tools were not optimistic about his ideas, and even thought that Gillette was crazy for money.
In the face of these bad statements, Gillette took the initiative to block it, and he always insisted on his own point of view, but there was something that trapped him and made him so worried that he couldn't sleep at night.
That's start-up capital, and this kind of emerging thing needs more start-up capital, so he looks around for a partner, and good ideas always use people who know Bole.
In 1901, after Gillette's friend told a joke with Nixon, a mechanical engineer who graduated from the Massachusetts Institute of Technology, Nixon became interested.
After becoming interested, Nixon did not rush to find Gillette to invest, but thought about the pros and cons and the risks he needed to take in his heart, and after thinking about everything clearly.
Weeks had passed since that day, and on that day Nixon approached Gillette and explained to him that he was interested in his designs and wanted to be his partner.
In order to raise the $5,000 needed production equipment, they even changed the name of the company to American Safety Razor Company.
However, Gillette's razors did not have a safety guarantee, and the production cost was relatively high, so the sales situation was not optimistic, and a total of 51 knife holders and 168 blades were sold in 1903.
Gillette was not knocked down by this situation, but summed up the lessons of the last time, redesigning the blade over and over again, and looking for the advantages of advertising on the other hand.
He hired someone to draw up a tempting advertising slogan and guaranteed that each blade could be used ten to forty times, a promise that also touched many consumers.
After 8 years of marketing and advertising, Gillette's razor has successfully left a place in the hearts of American consumers, and people are beginning to Xi this shape of razor.
At this time, Gillette's confidence was suddenly doubled, and he wanted to further expand production and expand the sales market, World War I broke out, and the American economy changed.
The price of raw materials for making shavers has dropped significantly, and Gillette has improved its production process to become more competitive in this consumer market.
Finally, in 1917, Gillette's safety razors found their way into the backpacks of every soldier in the United States, and these soldiers became long-term customers of Gillette.
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