Beijing News (reporter Wang Ziyang) actor Zhang Zhehan has attracted attention from all walks of life and was boycotted by the whole network for his improper behavior such as visiting the Yasukuni Shrine in Japan. The Beijing News reporter noted that many netizens recently pointed out that the name of the milk tea brand Fushimi Momoyama is "bumping into the tomb of the Meiji Emperor". On August 16, a reporter from the Beijing News called the Fushimi Momoyama brand side by phone on the official website, but as of press time, there has been no response.
Some netizens believe that the Fushimi Momoyama Mausoleum is the mausoleum of the Japanese Meiji Emperor, and the name of the milk tea brand Fushimi Momoyama has similarities with the Emperor's Mausoleum. In fact, in 2020, Fushimi Momoyama was questioned by consumers because of its name. At that time, Fushimi Momoyama issued a document saying that "Fushimi Momoyama" is not a mausoleum name, but an abbreviation of a place name, referring to the area around Momoyama in the Fushimi District of Kyoto, Japan, and is usually referred to as "Fushimi Momoyama". The mausoleum mentioned on the Internet is indeed located in this area, but it does not represent this place, and it cannot be equated with the word "Fushimi Momoyama".
According to Fushimi Momoyama Weibo information, Fushimi Momoyama originated from Nanjing Mingwa Corridor in 2017, and was originally named "Bijing Tea Liao". Due to the emergence of many copycat stores during the trademark registration period, it was upgraded to a registered trademark "Fushimi Momoyama" in 2019 and promoted the national name change. The brand belongs to Nanjing Qianlixiu Catering Management Co., Ltd. (renamed "Nanjing Heqiyi Catering Management Co., Ltd." on August 3, 2021), and the corporate legal person is Li Chunhong, and Li Chunhong is also the legal representative of 6 enterprises including Nanjing Innocent Catering Management Co., Ltd., which has a number of tea brands such as Innocence, Beijing Tea Liao, Huwu Tea Liao, Fushimi Momo And Soolio and so on.
Some netizens said that as a brand that started in Nanjing, Fushimi Momoyama has a clear "Japanese" feeling from the name to the name of the holding company. The "Senritsu" in the name of its parent company was a Merchant and Tea Man of the Sengoku Period in Japan, and the originator of the Japanese Tea Ceremony. In addition, Fushimi Momoyama's menu also uses Japanese place names as part of the product name.
In a statement last year, Fushimi Momoyama said that after discovering such questionable content on the network platform, it has carried out self-inspection for the first time, and added a module about the introduction of the enterprise on the only official website, hoping to eliminate the doubts of netizens.
On August 16, a reporter from the Beijing News tried to contact Fushimi Momoyama for an interview, and the phone published on its official website was in a busy state, and as of press time, it had not responded.
Beijing News reporter Wang Ziyang
Editor Zhu Fenglan Proofreader Chen Diyan
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