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Text|Contains winter and summer
Edit|Contains winter and summer
In this era of rising traffic, the rise of a large number of e-commerce also means the decline of a large number of physical stores.
But have you ever found a "strange phenomenon", obviously affected by the "e-commerce impact" of those clothing stores, boutiques, why the barbershops in the streets and alleys have begun to close down?
After all, for many people, "haircuts" are just needed, you may be able to buy clothes online, but you can't buy a "Tony" directly online.
What is the reason for such a large-scale closure of the barbershop?
«——【The "essence" that is slowly being lost】——»
A haircut costs 30 or even 50 yuan, but can you believe it? Fifteen years ago, a haircut only cost 10 yuan, and in less than 20 years, why is there such a big difference in prices?
In the early years, the essence of barbershops was "haircuts", so there was often only one business involved in hairdressers, and that was to cut hair.
At that time, the barbershop was not as complicated as it is today, no one would advise you to apply for a card, no one would sell you business, whether it was perming, dyeing or styling, it was often arranged according to the customer's requirements, and there were not so many disturbances when it came to haircuts.
With the development of the times, more and more people have begun to pursue individuality and uniqueness, and the "cake" of hairdressing has become bigger and bigger.
The first is the formation of the "marketing model", in order to be able to bind customers for themselves, some people have come up with a "recharge" consumption method. You only need to top up a part of the amount at the barber shop to enjoy a certain amount of discounts.
For some customers, a haircut is just a need, and you only need to spend a certain amount of money to enjoy a haircut discount, so why not? For the store, the same amount of work can be paid in a short period of time.
Slowly, this marketing model became the "standard" of barber shops, and even developed into "card handling" in some barber shops.
However, for customers, the consumption behavior of recharging first and then enjoying is a certain risk, once the store is closed, then the amount of their own recharge will also be lost, and some customers see the benefits and disadvantages, so they often do not "apply for a card".
But since then, the barber shop has gradually departed from its former essence, and it can be said that it is exhausting in order to allow more customers to "apply for cards". Some stores will ask the clerk to talk to the customer at work, and then recommend the card as a "friend".
But some of the more "black-hearted" shops will not be so troublesome, he will directly play "word games" with you, before the haircut clearly said that the haircut only takes twenty or thirty, but in the haircut process he just adds some "high-end" services to you.
Sometimes some so-called "best" clerks will give you a haircut, or give you some so-called "luxury" products, and the bill will be as high as thousands of yuan after the haircut.
At this time, the barber shop will play sloppy with you, first shirk the responsibility on you, thinking that you should know the price of these services, and then pretend to be a "good man", so that you can use the recharge amount as a recharge in the future.
After such a set of operations, it can be said that it creates "contradictions" and solves "contradictions", and finally makes some customers pay in a daze, which can be described as very "perfect".
If you don't get a card, then the barbershop will have to recommend you some other "services". First of all, during the haircut process, I said that your hair is dry and the hair quality is poor, and I will give you a set of scalp care and hair maintenance services.
Or recommend some high-end care products to you, add some extra consumption to you, and the price of your own haircut is also increasing, and gradually people can no longer see the essence of the haircut, only all kinds of sales and nagging.
So much so that the "social fear" personnel think that every haircut is torture, and the competition in the hairdressing industry itself is fierce, and it is completely dependent on ability to eat, so more and more people would rather learn to Xi hairdressing by themselves than go to the barbershop again.
«——【·“ Hair cutting is "comparable to opening a blind box·] ——»
In addition to the business model, another reason why people are reluctant to go to the barbershop is that the quality of today's hairdressing industry is uneven, and there is no fixed standard, so that every "haircut" is comparable to opening a blind box.
Nowadays, the main target group of barbershops is mainly young people, who are receptive to many new things, and they are more fashionable and individual, so they have also become the main audience of barbershops.
But now the level of "Tony" is really indescribable, when you walk into the barbershop with a dream of "personality", you never know whether you will become a new era of "fashion" when you come out, or the last century "kill Matt".
And in the face of this group of young people, barbershops are not launching more technology or services, but routines. Comment on the young man's appearance and hairstyle, and then say that he has designed a hairstyle for free, and you can experience it.
But this so-called "design" is actually a temporary idea, free play, but in the process is washing, cutting, blowing, ironing, dyeing the same, after the end of the look at their own design of the "wonderful" shape, and then tell young people that it is the trend of the times.
Young people are already pursuing individuality, and they gradually lose themselves in the praise of the clerk, only to find out that they have spent hundreds of thousands of dollars to make a nondescript hairstyle.
Gradually, the barber shop lost its "main force" and began to go into decline.
«——【·Competitive Hairdressing Industry·】——»
It is undeniable that "e-commerce" has indeed caused a certain degree of impact on physical stores, but this has not really had much to do with the hairdressing industry.
Barbershops will close one after another, in fact, it has been the norm for a long time, but the closure of most physical stores today has made people pay attention to barbershops.
In fact, the competition in barbershops is very fierce, and the development rate of hairdressing is also the perennial "bottom" of the beauty industry, but compared with other beauty industries, the hairdressing industry is developing more rapidly.
This is just that the development rate of the hairdressing industry is much lower than that of other beauty industries, resulting in many beauty industries have already passed the process of barbaric development, and the development rate has gradually stabilized, while the hairdressing industry has just entered the process of barbaric development.
And a large influx will lead to a large number of elimination, you see that a large number of closed barbershops, in fact, are just the losers of the "industry involution", so many barbershops open fast and close down quickly, which is completely a normal phenomenon of development.
«——【·Conclusion·】——»
But it is undeniable that today's hairdressing industry has greatly deviated from its original intention, which is the reason for the times and the result of human influence.
What do you think about the frequent closure of barbershops?