The Dongfang selection "small composition" incident is intensifying!Choose one between CEO Sun Dongxu and anchor Dong Yuhui? Dongfang Selection has established a live broadcast matrix and applied for Dong Yuhui's trademark, and Dong Yuhui's real annual salary is suspected to be exposed
Recently, the Dongfang selection of "small composition" incident has aroused heated public opinion on the Internet.
This top-notch remark has aroused the dissatisfaction of some Dong Yuhui's fans, and the contradiction lies in the fact that who is the copywriter from? Some fans believe that this is a denial of Dong Yuhui's contribution to Dongfang Selection.
As a result, the two sides launched a fierce online confrontation, and then a large number of Dong Yuhui's fans switched to Gaotu Jiapin, a competitor selected by Dongfang.
On the evening of December 11th, the live broadcast room of Gaotu Jiapin was swiped by the mother-in-law (Dong Yuhui fans) who called themselves "Dongfang Selection Anchor Dong Yuhui", and many netizens with orange signs on their heads poured into the Dongfang Selection competitor - Gaotu Live Room to "report", shouting "The splashing wealth sent by Dongfang Selection, you have to catch it".
According to Feigua data, from December 10th to 12th, Gaotu Live broadcast increased by 68,000 fans in three days. The sales of live streaming are estimated to be 1 million to 2.5 million on the 12th, which has increased by 100 times compared with the average daily sales in 30 days.
Sun Dongxu and Dong Yuhui responded
On the evening of December 12, Sun Dongxu, CEO of Oriental Selection, officially responded to the recent small essay incident in the live broadcast room, and the whole response took about 10 minutes. The main points of response are mainly focused on the following points:
1. Criticize the editor's team, work with emotions, and inappropriate communication methods;2. Yuhui's mood was affected, so he temporarily decided not to broadcast live on the 10th;3. The company recognized Dong Yuhui's contributions, and there was no owe in treatment, and his annual salary was more than tens of millions of dollars spread on the Internet;4. Apologize to the company's customers, but resolutely say no to the behavior of the fan circle, and hope that some fans will stay calm.
In the early morning of December 13, Dong Yuhui posted a long article in response to the "small composition" incident. He said that some of the "small composition" copywriters selected by Dongfang to hold provincial-level special sessions were written directly by themselves, such as Xi'an and Inner Mongolia; and some of them provided ideas and suggestions to the editor, and they recorded and recorded them back to create, and then discussed and revised them later, and finally formed; and the editor wrote according to his own ideas, and if he was satisfied, he would not change or change less.
Yu Minhong responds to the recent controversy over "small compositions".
On the afternoon of the 14th, Yu Minhong, the founder of New Oriental, released a video statement on social platforms in response to the recent "small composition" controversy.
Yu Minhong mentioned in the video: It was originally a small matter within the company, but it became a surging public opinion because of improper handling. Xiaobian's approach seriously lacks professionalism, and he repeatedly uses his official name to express his personal opinions, which also shows that there are big loopholes in the company's management. Yu Minhong also mentioned that Xiao Sun (Sun Dongxu, CEO of Dongfang Selection) is young and energetic but not mellow enough, and the salary of Dong Yuhui was not appropriate in response.
Yu Minhong said that he had apologized to Dong Yuhui, saying that without the love and support of the majority of fans, Dongfang Selection would have disappeared long ago, and also called on the majority of anchor fans to speak rationally, and at the same time, they will resolutely resist bottomless behaviors such as constantly swiping the screen with bad language.
Yu Minhong said that Dongfang Selection has been established for less than two years, and as a public platform company, almost everything it does will be put in the spotlight or magnified or even distorted, which has caused a lot of pressure on the company's operation, "The average age of the company's employees is only in their twenties, and sometimes they may not be so thoughtful in doing things and speaking, so please bear with them and give them room to grow."
CEO Sun Dongxu and anchor Dong Yuhui choose one?
At the same time, a chat record leaked from inside shows that Yu Minhong is currently facing the situation of choosing between CEO Sun Dongxu and anchor Dong Yuhui. A high-level source from New Oriental revealed that Dong Yuhui's income is composed of annual salary plus options, and the real annual salary is about several million after tax, but the options have not yet been issued, and the first batch of options is expected to be lifted in April next year. In addition, Dongfang Selection launched the sale of consciously weakening and dispersing the brand effectiveness of "Dong Yuhui", while Dongfang Selection tried to weaken Dong Yuhui's influence, the former did not forget to transform "Dong Yuhui" into the company's intangible assets, according to the enterprise investigation, Dongfang Preferred (Beijing) Technology Co., Ltd. (Dongfang Selection) and a number of natural persons have registered the "Dong Yuhui" trademark.
In fact, since New Oriental's transformation into live broadcasting, Dong Yuhui has come out of the circle with his personal talent, and even became the "pillar anchor" selected by Oriental. Dongfang Selection was able to turn the tables against the wind, largely because of Dong Yuhui's influence. Yu Minhong, chairman of New Oriental, has also affirmed Dong Yuhui's contributions to the company in public many times.
In this regard, some analysts pointed out that Dongfang Selection's move intentionally diluted Dong Yuhui's personal IP, and instead focused more on the entire live broadcast room matrix.
It is reported that the selection has established a huge matrix of live broadcast rooms, including YOYO, Mingming, Dunton, Qiqi, Jesse and other anchors. These streamers are beginning to emerge, and each has a certain fan base and influence.
This strategic shift in Dongfang Selection aims to attract more viewers and fans by creating a diversified lineup of live broadcast content and anchors. In this way, even if there is a problem or controversy with a certain anchor, it will not have much impact on the entire live broadcast room. At the same time, it also helps to improve the brand awareness and market competitiveness of Dongfang Selection.