Recently, the "small composition" incident between Dong Yuhui and Dongfang Selection has continued to ferment. #Dong Yuhui's small composition# #Dongfang Selection CEO said that Dong Yuhui's annual salary is more than 10 million# and other topics have appeared on Weibo hot searches.
The cause of the incident originated from the recently opened "Jilin Tour" of Oriental Selection, and the copywriting read out by Dong Yuhui, the anchor of Oriental Selection, in the live broadcast was praised by netizens. Some netizens asked who did it, and the account responded, "Every time a small essay is made, the anchor is in front of the camera, and behind it are the friends of the copywriting team, shooting team, and editing team. ”
This remark caused dissatisfaction among Dong Yuhui's fans, and some fans believed that this was Dongfang Selection's "backstabbing" Dong Yuhui.
Since December 11th, a large number of fans with the "Selection Group" light on their heads have poured into the live broadcast room of Dongfang Selection's competitor Gaotu Jiapin, and shouted "The splashing wealth sent by Dongfang Selection, you have to catch it". Compared with 27,000 people the day before, 600,000 people poured into the live broadcast room of Gaotu Jiapin that day.
This incident impacted the live broadcast performance of Dongfang Selection on the day. On December 11, the number of viewers in the live broadcast room of Dongfang Selection was only 8.18 million, compared with 12.1 million to 16.91 million in the previous three days. On the same day, Oriental Selection's share price fell by 7.13%. This shows that the emotions and attitudes of Dong Yuhui's fans have affected their viewing and consumption behavior of Dongfang Selection.
The reporter noticed that Dong Yuhui's signature on the Douyin homepage was changed from the previous "used to be a teacher, now a salesperson" to "don't will, don't must, don't be solid, don't me".
Dongfang Selection CEO: Yuhui's annual salary is more than tens of millions
On the evening of December 12, Sun Dongxu, CEO of Oriental Selection, officially responded to the recent "small composition" incident in the live broadcast room, and the whole response took about 10 minutes.
He said that first of all, he should criticize the editor's team, the work is emotional, and the communication method is inappropriate. Dong Yuhui's mood was affected, so he temporarily decided not to broadcast live on the 10th.
He also responded to the question of "why does the company treat Yuhui badly" raised by a fan. Sun Dongxu said that the company's contribution to Dong Yuhui is recognized, and there is no owe in his treatment, and his annual salary is not more than tens of millions of yuan as reported on the Internet, which is only part of Yuhui's income. The company has been using practical actions to express its high recognition of Yuhui.
In the end, he said that the company resolutely said no to the behavior of the fan circle and hoped that fans would remain calm.
Dong Yuhui posted a long post in the early morning: Boycott the fan circle culture
At half past one o'clock in the morning on December 13, Dong Yuhui responded to the "small composition" storm in 1,000 words.
"It's not the company's intention, nor is it the fan's intention, I don't want to take the lead, I don't want to respond too much. Dong Yuhui said.
In his response, he introduced the creative mode of Dongfang selection of small compositions, one is Dong Yuhui's own creation, such as Xi'an field and Inner Mongolia field. The second is that Dong Yuhui provides ideas and suggestions, the editor creates, and the two sides discuss and revise. The third is that the editor independently creates small compositions, and Dong Yuhui rarely changes or does not change.
The latest Jilin field essay belongs to the third situation, Dong Yuhui said: "The small compilation is different from the idea we mentioned at the beginning. ”
In response, Dong Yuhui mentioned the original intention of the business - to develop agriculture, resist the behavior of "fan circles" and stigmatize anyone, and at the same time called for rational speech. "Always think about yourself, don't talk about people's wrongs. I don't like to talk about people, to get into conflict with people, or to have intense emotional confrontations, and people who know me know that I love and who love me respects me. Dong Yuhui said.
He claimed that he was still very young and naïve, inexperienced, and everyone criticized and gave more opinions. Finally, Dong Yuhui thanked Yu Minhong, Sun Dongxu, the two bosses and colleagues of the company.
Yu Minhong: A small matter within the company
Mishandling turns into a surging public opinion
On December 14, Yu Minhong, chairman of Oriental Selection, released a video statement on the Douyin platform in response to the recent "small composition" controversy.
Yu Minhong mentioned in the video: It was originally a small matter within the company, but it became a surging public opinion because of improper handling.
First of all, as an employee, Xiaobian posted his views on the official account of Dongfang Selection, and sent it again and again, which seriously lacked professionalism. It also shows that there are big loopholes in the company's management.
Yu Minhong also said that Dongfang Xiaosun (Sun Dongxu, CEO of Dongfang Selection) mentioned Dong Yuhui's salary when explaining the problem, which was also inappropriate, and I have leadership responsibility as the chairman, and I also apologized to Yuhui. "Xiao Sun does things, he is young and energetic, but he is not mellow enough. So I believe you understand. ”
Yu Minhong clarified that there is no fan circle culture in the Oriental selection, and he also resolutely resists the view of fan circle culture, and called on everyone to speak rationally.
Previously, Yu Minhong responded to the "small composition" incident in the show, saying that there is no problem for netizens to express their opinions, but I hope everyone can express their opinions in a rational way and attitude. This is the best care for Dong Yuhui and other anchors, and I hope everyone will calmly promote the development of anchors and the company.
Oriental Selection: The "small composition" incident is being investigated
On December 14, Dongfang Selection told a reporter from Nandu that Dong Yuhui is still working for Dongfang Selection, but it should not be broadcast in the near future. In response to the "small composition" incident, Dongfang Selection said that the company's staff is currently investigating, and the follow-up information will be officially announced.
Dongfang Selection said, "The impact of this matter is still quite big, and Mr. Dong also needs a certain amount of time to adjust his state, and he will definitely give you an answer in the future." ”
The reporter noticed that the number of fans of Dongfang Selection Douyin has dropped to 30.836 million, and on December 9, there are still 31.16 million fans of Dongfang Selection Douyin, which means that in just four days, the number of fans has dropped by more than 320,000 directly, and there is still a downward trend.
Source: Comprehensive Daily Economic News, Red Star News, Southern Metropolis Daily, Jiupai News