In December 2020, fortune, a well-known business magazine, released the list of "China's Most Influential Business Women in 2020". It is reported that the list is selected by the outstanding female business elite. Including Dong Mingzhu, chairman of Gree Electric Appliances, Wang Fengying, president of Great Wall Motors, Zhang Yin, chairman of Nine Dragons Paper, wang Laichun, chairman of Lixun Precision, and others. This year, Apple also has a female executive who has been selected as the most influential business woman, and she is Ge Yue, managing director of Apple China.
Born in Shenyang, Liaoning Province, Ge Yue holds a bachelor's and master's degree in electrical engineering from Simon Fraser University in British Columbia and a master's degree in business administration from the University of California, Berkeley. He is the head of Apple's China business, mainly responsible for the company's sustainable development transformation in China. She is currently the only Asian woman in Apple's global management. Assisted Apple in developing cellular WiFi, Bluetooth, NFC, positioning and motion technologies. She also juggles the engineering teams of Apple Pay, HomeKit and CarPlay.
The iPhone has been in the Chinese market for more than a decade, and the localization process has been fruitful in recent years, the most classic of which is the dual-SIM dual-standby function launched, and these localization strategies are inseparable from her. Prior to joining Apple, Ge Yue worked at Palm for many years. Coming from a technical background, she was in charge of the wireless technology team at Palm, and initially received a job offer from Apple that she declined, using the birth of the child as an excuse to decline Apple's offer. But in order to successfully recruit her, Jobs even personally invited a meal to successfully persuade her to join the Apple team.
In 2008, she officially joined Apple as vice president of wireless technology, she participated in the development of many apple products, focusing on cellular, Wi-Fi, Bluetooth, NFC and other technologies, and silently served as the head of software engineering at Apple for many years. Until three years ago, Cook personally hand-picked her to run Greater China. Before Ge Yue, Apple had never established a general manager position in Greater China in China. At that time, Apple did not set up a local leader in any part of the world, and the team was basically formed according to the task, not the geographical location. Previously, Apple's various product lines were reported to Apple USA separately, and Ge Yue could report directly to Apple CEO Cook after taking office.
In the past few years, with the rise of domestic mobile phone brands such as Huawei, Oppo, vivo and millet, they have all created highly competitive products at lower prices, which has impacted Apple's mobile phones to a certain extent, and the problem of Apple's lack of localization in China has always existed. In order to change this situation, Ge Yue promoted the R&D team to add many localized features to Apple products. Such as the gold version of the iPhone, dual SIM dual standby, local subway support Apple Pay and so on.
Today, Apple has nine companies, 70 branches in Chinese mainland and more than 50 retail stores in Greater China. According to a report released in the last fiscal year, Apple's net sales revenue worldwide reached $260.2 billion, accounting for about 17% of China, reaching $43.7 billion (about 285 billion yuan). "She has invested a lot of time in recent years to bring innovation to Apple customers in China, and we look forward to making even greater contributions under her leadership." Cook said this about Ge Yue.